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About AWAI

• Don Hauptman: 30 Years of Award-Winning, Record-Breaking Copywriting
• Joe Vitale: The Master Behind “Hypnotic Copywriting”
• Donna Doyle: A Leading Alternative Health and Self-Help Copywriter
• Will Newman: Freelance Copywriter, Editor and Coach
• Heather Lloyd-Martin: Industry Leader in Search Engine Optimization Copywriting
• Julien Sharp: A Leader in the Resume Writing Industry
• Sandy Franks: Insights From Someone Who Hires Copywriters Every Day
• Steve Slaunwhite: Winner of the Promo Marketing Gold Award
• Ilise Benun: Master Networking and Self-Promotion Consultant
• Lori Haller: An Unparalled Expert in Direct Response Design
• Jennifer Stevens: World Adventurer, Top Travel Writer and Successful Copywriter
• Valerie Young: When Life is Rich, Success is That Much Sweeter
• Matthew Furey: Zero Resistance Writing for Bigger Email Sales
• John Forde: A Master at Writing More Controls More Often
• Congratulations to Our Latest Writer’s Retreat Spec Challenge Winner
• Gary and Merri Scott: Self-Made Millionaires – Publishing to a Small Audience for a Big Income
• Congratulations to Web Copy Specialists Who Scored Paying Assignments!
• AWAI Sends Check to Another Spec Challenge Winner
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• Congratulations to AWAI Member Peter Fogel!
• AWAI Launches Brand New Website, Helps Everyday People Lead Better Lives
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• Herschell Gordon Lewis: A Copywriting Legend … and the Undisputed “King” of Slasher Movies
• Bill Bonner: A Driving Force in the Direct-Response Industry
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• Meet the Masters
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• Michael Masterson: Not Your Typical Businessman
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• Don Mahoney: Cabinet Maker Turned Six-Figure Copywriter
• Bios
• AWAIer Jerry Krull Confesses … “My offer was so good, the customer offered to pay me more!”
• AWAIer Keith B. Asks Rebecca … Is Nick’s New Program Suitable for Newbies?
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• Testimonials
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• About AWAI - American Writers and Artists Inc.
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• Dear AWAI: "We're Having Such a Blast on this New Adventure …"
• The Results Are in … the AWAI Member Survey Results, That Is
• AWAI’S Bookclub: What We’re Reading Now
• Recommended Reading: “The Man Who Carried the Drum”
• From The Golden Thread Mailbag … Success Story
• From The Golden Thread Mailbag … Farewell
• From The Golden Thread Mailbag … Finishing the Live Assignment
• From The Golden Thread Mailbag … Hurricane Wilma
• From The Golden Thread Mailbag … Bootcamp 2005
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• Our Goals For 2005
• A Note of Encouragement from This Year's $10,000 Challenge Winner
• A Quick Note from the AWAI Copywriting Bootcamp
• What I Did to Land a Test Mailing for AWAI – and How That Might Help You Win $10,000
• AWAI's $10,000 Challenge
• AWAI's Online Forum…Get Answers and Insights from Fellow Members and Working Writers
• Recommended Reading: What Readers Are Reading
• Recommended Reading: What AWAI Masters are Reading Now
• Report from AWAI's FastTrack to Success 2001 Copywriting Bootcamp

About AWAI :: Wall of Fame

• Congratulations … Former Field Engineer Conrad Hall Is the Latest Addition to AWAI’s “Wall of Fame”
• AWAI Wall of Fame Member Conrad Hall
• Congratulations … AWAI Member Penny Thomas Is Latest Addition to “Wall of Fame”
• AWAI Wall of Fame Member Penny Thomas
• Congratulations … AWAI Member Laurie Cauthen Is Latest Addition to “Wall of Fame”
• AWAI Wall of Fame Member Laurie Cauthen
• Will You Be the Next Inductee to AWAI’s “Wall of Fame”?
• AWAI Wall of Fame Member Malcolm Smith
• AWAI Wall of Fame Member Bruce Midgett
• AWAI Wall of Fame Member Cynthia Breeding
• AWAI Wall of Fame Member Dave Keizur
• AWAI Wall of Fame Member David Chapman
• AWAI Wall of Fame Member Ed Gandia
• AWAI Wall of Fame Member Eileen Coale
• AWAI Wall of Fame Member Gary Hennerberg
• AWAI Wall of Fame Member Greg Grillot
• AWAI Wall of Fame Member Heather Robson
• AWAI Wall of Fame Member Jeff McGeary
• AWAI Wall of Fame Member Jim Hinckley
• AWAI Wall of Fame Member Jim Turner
• AWAI Wall of Fame Member Joanne Sullivan
• AWAI Wall of Fame Member Joshua Boswell
• AWAI Wall of Fame Member Julia Thomas
• AWAI Wall of Fame Member Kammy Thurman
• AWAI Wall of Fame Member Kathy Widenhouse
• AWAI Wall of Fame Member Kelvin Parker
• AWAI Wall of Fame Member Kim Finnegan
• AWAI Wall of Fame Member Krista Jones
• AWAI Wall of Fame Member Leah Carson
• AWAI Wall of Fame Member Marcella Allison
• AWAI Wall of Fame Member Mark Kwasny
• AWAI Wall of Fame Member Mary McNamara
• AWAI Wall of Fame Member Mike Klassen
• AWAI Wall of Fame Member Peter Fogel
• AWAI Wall of Fame Member Phil LeMaster
• AWAI Wall of Fame Member Phil Graham
• AWAI Wall of Fame Member Patricia Ogilvie
• AWAI Wall of Fame Member Pam Foster
• AWAI Wall of Fame Member Monica Day
• AWAI Wall of Fame Member Rasheed Ali
• AWAI Wall of Fame Member Rich Silver
• AWAI Wall of Fame Member Russ Banister
• AWAI Wall of Fame Member Lou Schuyler
• AWAI Wall of Fame Member Shama Sankaran
• AWAI Wall of Fame Member Sharon Olsen
• AWAI Wall of Fame Member Suzy Sharpe
• AWAI Wall of Fame Member Vic Elias
• AWAI Wall of Fame Member Vicky Heron
• AWAI Wall of Fame Member Beth Erickson
• AWAI Wall of Fame Member Catherine Cairns
• AWAI Wall of Fame Member Charlie Byrne
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• AWAI Wall of Fame Member Caroline Melberg
• AWAI Wall of Fame Member Bill Zoch
• AWAI Wall of Fame Member Annette Elton
• Wall of Fame
• AWAI Wall of Fame Member Susan Nickerson
• Success Story: Congratulations Are In Order…
• AWAI’s 10-Year Anniversary Success Parade Continues…
• When Did You Realize You Were Living the Copywriter’s Life?
• Meet the latest additions to AWAI’s Wall of Fame: Heather Robson, Beth Erickson and Jim Hinckley
• Very Special Announcement: The Success Parade Begins!
• Special Announcement: Our 10-Year Anniversary

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Topics

Topics :: Copywriting

• Do Johnson Boxes Still Work?
• The Power of the Foregone Conclusion
• “So How’s This Crappy Economy Impacting Copywriters? Glad You Asked …”
• How to Make $3,000 to $10,000 Per Assignment – Without Writing a Single Word of Copy
• 5 Things You Can Do to Find the Time and Motivation to Launch Your Copywriting Career
• Make a Lot More Money – and Do Less Work
• AWAI Partners With Target Marketing to Create a Virtual “Idea Factory” for Copywriters
• The Long and Short of the Long Copy vs. Short Copy Debate
• The Versatile Freelancer
• AWAI Introduces Brand-New Resource for Versatile Freelancers
• The Five Most Popular-and Lucrative-Niches for Copywriters
• “Glicken” Keeps on Coming
• Writer’s Retreat Spec Challenge Winners Announced
• How to Build Credibility Into Your Copy
• Why be a Copywriter?
• Use Will Smith’s “Magic Formula” to Ramp Up the Selling Power of Your Copy
• 2008 DirectResponseJobs.com Job Fair for Marketers
• Freelance Writing Success in a Box
• Making the Leap
• FastTrack to Copywriting Success Bootcamp
• Bootcamp Success – And So It Begins …
• Work at Home
• Opportunity for Writers
• How One AWAI Member Used His Copywriting Skills to Get Elected to Public Office
• Words of Wisdom from Master Copywriters
• Pick the Copywriting Niche That’s Right for You
• Ask the Masters
• Idea Starters: 52 Headline Archetypes to Get Your Creative Juices Flowing from the Best of the Golden Thread
• Interviews With Pros
• Success Story: Interview with AWAI Member Michael Samonek
• Success Story: Interview with AWAI Member Glen Strathy
• Success Story: Interview with AWAI Member Stuart J.
• Join These People and Discover How Their Incomes Soared in Their Secure New Profession
• What You Need to Make It
• Advice from Michael Masterson
• Everything You’ve Ever Wanted (and Needed) to Know About AWAI’s FastTrack to Copywriting Success Bootcamp
• We’ve Just Made It Much Easier for You to Make Your First $10,000!
• Behind the Scenes … How AWAI Staff Copywriters Improving Their Writing
• Words of Copywriting Wisdom … Private Conversations with Your Prospect
• Words of Copywriting Wisdom … “You Can’t Say That!” … The “Smart vs. Dumb” Rule of Copywriting
• Words of Copywriting Wisdom … An Easy Way to Make Your Copy More Inviting
• Words of Copywriting Wisdom … The Importance of Writing and Designing for “Scanners”
• Quick Tip: Digging Out the Deeper Benefits
• Who is Elmer Wheeler … and how can he boost your response rate?
• Words of Copywriting Wisdom: “The Best Ads”
• Quick Tip: 4 Simple Secrets to Energize Your Writing
• How the Secret of the “Chinese Finger Trap” Can Transform Your Copywriting Career
• Quick Tip: Add “No-Doze Presentations” to Your List of Copywriting Services
• “Can Someone Really Make Six Figures as a Copywriter?”
• Writing Tips for 3 Distinctive Kinds of Real Estate Copy
• The Power of a Signature
• A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 2
• Copywriting Tips for the Real Estate Market
• Industry Spotlight: Real Estate
• “The Power of One” for Crafting Compelling Headlines
• How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1
• Quick Tip: Get Out of the Headline Rut
• You’re in Good Company…
• Quick Tip: A Dictionary You Should Not Be Without
• Scoring Copy and Singing With Champs
• Quick Tip: Turn Your Offer on Its Head for Better Results
• How to Prosper in the Copywriting Revolution
• Quick Tip: The AWAI Peer Review System
• How to Fail Forward – to Ensure Success
• 2 Essential Keys to Surpassing the Best in Your Field
• Editing the Easy Way
• 4 Tips for Mining Golden Copy Nuggets with a Good Interview
• Quick Tip: Read … for Better Writing
• How to Respond Successfully to Spec Challenges, Part 2
• Words of Wisdom …
• How to Respond Successfully to Spec Challenges, Part 1
• Get Ahead in Your Copywriting Career … Faster!
• Copywriting: Become a Six-Figure Freelance Copywriter
• Quick Tip: Let a Template Speed You Through Your Copywriting
• Quick Tip: The Comma Demystified
• On Bears, Bootcamps, and Headlines
• Quick Tip: Handling Text Boxes So They Enhance Your Promotion
• Their Best Offer Yet! Only $11.72 a Minute to Swim With the Dolphins
• What's Wrong With That? THIS Is What's Wrong With That
• The Hidden Key to a Successful Direct-Marketing Package
• The Power of a Good Story
• Consistent Formatting Makes Professional-Looking Copy
• Let Subheads Lead Your Prospect to the Sale
• Quick Tip: A Simple Strategy to Keep Your Copy Lively and Interesting
• A Copywriter’s Master Class
• 2 Words Never to Use in a Promotion
• Quick Tip: Is Your Swipe File Missing Something Important?
• The 3 Most Important Parts of Any Promotion’s Success
• 8 Letter-Opening Enticements for the Back of Your Envelope
• 2007 Copywriting Bootcamp Awards
• Quick Tip: Make Sure "Remember" Works
• How to Become What You Want to Be
• Quick Tip: Big-Idea Resources
• The Big Idea
• Test Yourself
• Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features
• Quick Tip: How to Tell When Your Copy Is Wandering
• Quick Tip: Headline Checklist – a Tool to Make Your Headlines Compelling
• Quick Tip: How to Get "Seeded" to Build Your Swipe File
• Guilt Marketing – A Vintner's Secret Weapon
• How to Make It Easy for Prospects to Order
• Why Watching Oprah Can Be Good for Your Copywriting
• Quick Tip: Ensure Consistency in Your Copy
• Quick Tip: 4 Easy Ways to Improve Your Self-Mailer
• From The Golden Thread Mailbag … Is it Legal to Use the Name of Another Company?
• Quick Tip: Avoid Confusion by Avoiding "Bi-" Words
• From The Golden Thread Mailbag … “Conscious Ignorance”
• Accomplish the Unthinkable: Write Well Every Day This Year
• From The Golden Thread Mailbag … Book Publishers Need Copy Too
• Quick Tip: Grammar Made Fun
• Quick Tip: A Valuable One-Stop Dictionary
• From The Golden Thread Mailbag … When You Can Do Better
• A Guide for Creative Thinking
• 4 Reasons to Consider Storytelling Leads – and 5 Places to Find Them
• Quick Tip: Words to Avoid From Herschell Gordon Lewis
• The Secret of the Hypnotic Buying Trance
• Quick Tip From Bootcamp: Herschell Gordon Lewis on Writing Powerful Marginal Notes
• Quick Tip: Stress-Free (Well, Almost) Headlines
• Quick Tip: Give Your Sales Letter Built-In Credibility With Endnotes
• Proofread Your Way to Perfection: 6 Essential Steps to Polishing Your Copy to a Glossy Sheen
• From The Golden Thread Mailbag … Intimacy vs. Benefits
• Finding Your Market … The Easy Way
• From The Golden Thread Mailbag … Immerse Yourself in the Medium
• Quick Tip: The Fiskars School of Editing
• From The Golden Thread Mailbag … Identifying Good Letters
• The Power of “Because” to Seal the Deal
• From The Golden Thread Mailbag … The Lead vs. The Big Idea
• Quick Tip: Don’t Neglect Your Call to Action
• The Latest, Greatest (and Easiest) Way to Create Control-Beating Copy
• Quick Tip: Using Commas So They Won’t Drive the Prospect (or You) Crazy
• From The Golden Thread Mailbag … The Length of a Sales Letter
• Quick Tip: A Single Page Link to Tech & Copywriting Reference Sites
• Quick Tip: Use Formatting to Guide Your Reader
• Quick Tip: Avoid Using “Literally” and “Virtually,”
• 8 Secrets for Impressing Clients and Potential Clients
• From The Golden Thread Mailbag … Hard Copy
• Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
• From The Golden Thread Mailbag … Know Who’s Signing the Letter
• 3 Days That Changed My Life
• Quick Tip: Direct Mail Is Still the King
• From The Golden Thread Mailbag … Premiums and Testimonials
• Quick Tip: Get a Free Subscription Worth Thousands of Dollars
• How to Write a Damn Good Testimonial
• From The Golden Thread Mailbag … DM Trends
• Quick Tip: Are You Writing “Too Smart?”
• From The Golden Thread Mailbag … Finding Mailing Lists
• Quick Tip: A Low-Cost Way to Improve Your Copy
• From The Golden Thread Mailbag … Copy Platforms
• Quick Tip: Finding Articles on the Web
• Mastering the Hidden Power of Lift Notes
• From The Golden Thread Mailbag … Creating Urgency
• Quick Tip: Are Unnecessary Words Weakening Your Copy?
• An Interview With AWAI Member Phil Graham: The Power of Keeping Your Dream Alive
• From The Golden Thread Mailbag … “The Categorical Imperative”
• From The Golden Thread Mailbag … “You Have Been Selected”
• The Secret Power of “The Big Prediction”
• From The Golden Thread Mailbag … Promise vs. Picture
• From The Golden Thread Mailbag … The False Close
• From The Golden Thread Mailbag … Letters from Members
• Quick Tip: When Should You Use a Semicolon?
• 5 Ways a Copywriting Mentor Can Make Your Copy Shine
• From The Golden Thread Mailbag … List Brokers
• From The Golden Thread Mailbag … Organizing a Swipe File
• Creating an Enemy
• From The Golden Thread Mailbag … Determining Deadlines
• From The Golden Thread Mailbag … The “Art of Persuasion”
• Quick Tip: How to Write Great Leads
• From The Golden Thread Mailbag … Premium vs. Bonus
• Question of the Week for the Masters
• 7 Ways to Harness the Power of Positive Copywriting
• From The Golden Thread Mailbag … Asking Clients Questions
• Quick Tip: “Do It Right” – the DMA Way
• From The Golden Thread Mailbag … Working With Designers
• Using Lift Notes to Give a Lift to Your Sales
• From The Golden Thread Mailbag … Finding Your Niche
• From The Golden Thread Mailbag … Creating the Enemy
• Quick Tip: Ask Three Times
• From The Golden Thread Mailbag … Determining the Length of a Sales Letter
• From The Golden Thread Mailbag … The Lead and the Big Idea
• From The Golden Thread Mailbag … Bridging the Gap Between Practice Writing and Working on an Assignment
• From The Golden Thread Mailbag … Identifying Current Gems
• From The Golden Thread Mailbag … Letters from Members
• From The Golden Thread Mailbag … Taking on Multiple Assignments at Once
• Quick Tip: 2 Valuable Books to Improve Your Writing
• 5 Steps to Take BEFORE Doing an Interview
• Quick Tip: Using Quotations to Sell Your Ideas
• Seal the Deal With a Strong Order Device
• Quick Tip: What Top Copywriter Matt Furey Wants You to Read
• The Secret of Selling With Storytelling, Part 2
• Quick Tip From Bootcamp: Numerals or Words?
• The Secret of Selling With Storytelling, Part 1
• Quick Tip: How to Use a Split Screen to Improve Your Headline and Lead
• Quick Tip: Two Words That Could Kill Your Promotion
• Finding a Winning Tone for Your Copy, Part 4
• From The Golden Thread Mailbag … Directory of Direct-Mail Companies
• Finding a Winning Tone for Your Copy, Part 3
• From The Golden Thread Mailbag … Seeding Yourself on Mailing Lists
• Quick Tip: How to Replace Worn-Out Words
• When "Conversational" Copy Fails, Part 2
• When "Conversational" Copy Fails
• Quick Tip: Stop Being a "Student"
• From The Golden Thread Mailbag … Copywriters’ Group
• Quick Tip: Use a Thesaurus to Strengthen Your Copy
• From The Golden Thread Mailbag … Finding Out Who Wrote a Promotion
• Using Comparisons Effectively
• 2 More Tips on Finding a Winning Tone
• Quick Tip: Keeping Clients Happy With the Correct Paragraph Formatting
• My 2 Top Rules for Discovering the "Winning Tone"
• From The Golden Thread Mailbag … Letters from Members
• Quick Tip: Use Google News Search to Strengthen Your Copy
• How Being a Good Listener Can Make You a Successful Copywriter
• Quick Tip: Look Professional by Using "Styles"
• The Wrong Words … and the Right Ones … for Travel (and All) Writing
• From The Golden Thread Mailbag … Bad Business Bureau
• From The Golden Thread Mailbag … The Three Fundamental Rules of Selling
• From The Golden Thread Mailbag … Understanding Data Cards
• Using Your Picture to Make Your Promise Feel Real
• From The Golden Thread Mailbag … Ready, Fire, Aim
• From The Golden Thread Mailbag … Using ALL CAPS
• Quick Tip: Using Testimonials to Make Your Sale, Part 2
• Quick Tip: Using Testimonials to Make Your Sale, Part 1
• From The Golden Thread Mailbag … Swipe Files
• Quick Tip: How to Use ALL CAPS to Emphasize Copy
• Quick Tip: The Power of Positivity
• 7 Key Principles for Writing Riveting Reactivation Letters
• Quick Tip: Words to "Actually" Avoid
• From The Golden Thread Mailbag … The Difference Between Promise and Picture
• Quick Tip: When to Use Endnotes on a DM Letter
• Quick Tip: Proofreading for Perfect Copy
• From The Golden Thread Mailbag … Reactivation Letters
• Quick Tip: Avoid the Curse of !!!
• Quick Tip: "Words Fail Me"
• Do You REALLY Need a Guarantee?
• Quick Tip: Kill Your Darlings
• Strengthen Your Lead Using "AWAI's Rule of Thumb"
• Quick Tip: The Sesquipedalian Lesson
• Show Your Warts: An Honest Way to Make a Buck
• Quick Tip: Six Sure Ways to Know Your Prospect (and Product) Better
• Try These Simple Ways to Make Your Copy Livelier … and More Profitable
• Make It Simple … Make It Active …
• How Robert Collier Turned Six Words Into a Copywriting Goldmine
• Use the Power of Words to Get What You Want
• An Irresistible Guarantee: Overcoming Your Prospect’s Final Reservations
• Avoid These 3 Letters That Say "I Don't Know!"
• Quick Tip: The "Rule of Three" (Plus Another Power Secret)
• Secrets of a Master: How to Overcome Price Resistance when Selling High-Priced Information Products
• Seven Deadly Website Mistakes
• Need a Premium to Promote Your Business? Uncle Sam May Have One for You … for Free
• Quick Tip: Nailing That All-Important Conversational Tone
• Quick Tip: Glow by Association
• The Secret of the USP: Be Different … Get Noticed … Be Successful
• Quick Tip: Make Your Copy LOOK Easy to Read
• Crafting Unquestionable Proof to Seal Your Sale, Part
• Avoid Clichés Like The …
• Crafting Unquestionable Proof to Seal Your Sale, Part 1
• Quick Tip: Make Your Copy More Professional by Avoiding This Common Mistake
• There's Power in Numbers: Strengthening Your Copy Through Peer Review
• Quick Tip: Arthur Johnson Answers the Question "How Much Research Is Enough?
• Create More Compelling Copy by Going Beyond Features and Benefits
• Quick Tip: 6 Ways to Make Your Headlines and Teasers Stronger
• Quick Tip: Writing Effective Sidebars
• Quick Tip: The 3 Components of a Good USP
• Recommended Reading: Top Picks
• Dip Into History to Write More Powerful Leads
• Quick Tip: How to Handle Features in Your Copy
• Quick Tip: How to Get Your Lead Right
• Raise and Resolve Your Customer's Main Objection
• Secrets of Writing Winning Copy for the Non-Profit Market
• Quick Tip: What's a Good USP?
• Make Sure Your Copy Looks Through Your Prospect's Eyes … Not Your Own
• Comparing Your Package Results to Typical Industry-Wide Direct-Mail Response Rates
• Secrets of Creating a Winning Magalog
• Quick Tip: The Right Way to Write a Great Lead
• A Quick Tough-Grammar Tip: What to Do When "Who" Could Be Plural or Singular
• Bootcamp Tip: Free Ways to Gather Vital Information on Your Target Market
• Market to the Person Your Prospect Wants to Be
• Revealing Deeper Benefits
• 5 Quick Copywriting Secrets
• How to Become a Great Copywriter, Not Just a Competent One
• How to Increase Response Up to 1,000% Just by Changing the Way You State Your Offer
• From Stand-Up Comic to Copywriter: Interview With Roberta Rosenberg
• Quick Tip: Using the "English" Language
• All Great Writing Has One Thing in Common. Can You Master It?
• SRDS: What It Is and How to Use It as an Invaluable Resource
• Appeal to Your Customer's Heart and Brain (in the Right Order)
• No-Regrets Copywriting
• Quick Tip: How to Improve Your Writing by Making It Simpler
• Quick Tip: The Secret of "Top and Tail"
• Avoid This Common Mistake When Creating Your Money-Back Guarantee
• 14 Tips Copywriters Can Learn from Professional Storytellers
• Member Asks: Will the "Do Not Call" Legislation Affect My Copywriting Career If the Law Turns to Target Direct Mail?
• 5 Shockingly Simple Ways to Influence Your Buyer
• A Headline Writer's Toolkit: The 12 Most Powerful Words in Advertising
• Interview with a Pro: Scott Haines on Discipline, Criticism and How to Find Highly-Successful Controls You Can Learn From
• Seven Ways to Encourage Better Copy Critiques
• Book Review: How the Moonies Work the Airports and how Jim Jones Got His Followers to Drink the Poisoned Kool-Aid
• The Resistance Factor: Avoid It and Boost Response
• How to Turn Your Pile of Research into a Seamless Promotional Package
• Quick Tip: The Real Meaning of "Good Writing"
• Interview with a Pro: John Carlton Reveals the Secrets Behind His Letter for "Sex: A Man's Guide"
• Quick Tip: Writing Order Devices
• 9 Power-Proofreading Tips for Sales Copy
• Body (Copy) Language: Six Accidental Messages Copywriters Send
• Why Clients Rewrite Your Copy (and How to Handle It)
• How Close is Too Close for Copy?
• How to Decide Where the Promise Should Be in Your Copy
• How to Get Your Prospect to "Listen" to You
• Direct Mail Debate: Should You Disguise the Envelope – or Not?
• What You Don't Know About "Readability" Stats Could Be Killing Your Copy
• More on Headlines: 25 Headline Archetypes to Get Your Creative Juices Flowing
• Secrets of the Masters: 31-derfully Simple Ways to Make Your Ads Generate More Inquiries
• How to Use Free Reports to Increase Response Rates
• Boost Your Sales by Having a Contingency Plan
• Secrets of a Master: Use the "S" Factor to Boost Readership and Response
• Four Easy Ways to Add Urgency to Your Copy
• Secrets of a Master: Michael Masterson and Don Mahoney on Structure, Logic, and the Biggest Mistake Most Beginning Copywriters Make
• 5 Things I Learned From Michael Masterson That Are Helping Me Achieve My Copywriting Goals
• Quick Tip: The Power of Positivity
• Secrets of a Master: How To Borrow Ideas Without Breaking the Law
• More Proof That Direct Mail Marketing Really Works
• Secrets of a Master: Why This Headline Works
• Idea Starters: 52 Headline Archetypes to Get Your Creative Juices Flowing
• Always Put Your Prospect's Interests up Front
• Quick Tip: Are Your Sentences Too Long? Take the "Breath Test"
• Three Steps to Writing Better Copy Based on Michael Masterson's Panel-Review Technique
• Success Story: AWAI Mmeber, Paul Lawrence, Tells Us How He Went from Basic Copywriter to Business Partner in Just Two Years
• Be a Much Better Writer by Avoiding the Biggest Mistake Most Good Writers Make
• It's Good to Know About Tough Grammar: Past-Tense Endings
• Secrets of a Master: “Wannabe” vs. “Have-To-Be”: The Difference Between Copy That Works and Copy That Doesn't
• How to Write Better Copy by Being Honest
• In the News: Companies Are Spending More of Their Advertising Dollars on Direct Marketing
• Secrets of a Master: Features and Benefits Made Eas(ier)
• Copywriting Bugaboo
• Success Story: AWAI Member Peter F. Tells Us How He Beat Our Control
• The Copywriter Who Wrote the Pledge of Allegiance
• The “Ben Franklin” (and Other Secret Ways to Close a Sales Pitch)
• How to Produce More While Working Less
• An Important Question You Must Ask Yourself About the Product You're Selling
• Secrets of a Master: From Start to Finish – How to Create a Successful Package
• More Insights from Working Copywriters
• 12 Ways to Use Lift Notes to Boost Response
• Insights from Working Copywriters: How to Work With a Client to Create a Winning Package
• Putting the Internet to Work for You: 20 Must-Have Links for Your Online Research
• Secrets of a Master: 3 Ways to Give Your Letter the Proper “Voice”
• Secrets of a Master: How to Write Guarantees That "Guarantee" You a Winning Package
• Marketing Insight: Michael Masterson on Fear and Greed
• Roadmap to Success: The Copy Platform How to Write One and How to Use It
• You Got an Assignment – Here’s Your First Step to Writing a Winning Package
• The Master Copywriter's Checklist for Creating Irresistible Offers
• Finding the Key to a Successful Package: the U.S.P.
• Quick Tip: Make It Easy to Respond
• Direct Mail “Definitions”
• Quick Tip: Headlines
• Ask the Masters: AWAI Board Members Answer Member Questions
• Success Story: Interview With Budding Copywriter and AWAI Member Krista Jones
• Interview With a Pro: Our Conversation With Master Copywriter Dick Sanders, Part 2
• Secrets of a Master: 10 Insider Secrets of Successful Interviewing, by Jen Stevens
• Interview With a Pro: Our Conversation With Master Copywriter Dick Sanders, Part 1
• Secrets of a Master: What You Can Do As a Copywriter When It Comes to Writing Offers
• Secrets of a Master: How to Add Power Negotiation Tactics to Your Sales Pitch
• More of What You Need to Make Your New Writing Career Pay Off
• Ask the Masters: Interview Tips for Calling Experts with Bob Bly and John Forde
• Quick Tip: The Envelope Teaser
• Five Absolute Essentials for Making It as a Copywriter
• Masters Checklist: Elements of a Strong Order Device
• Matt Turner, Agora's In-House Legal Counsel, Answers Your Questions
• Tips from John Forde and Bob Bly on How to Get Ahead in Tough Times
• Secrets of a Master: How to Propel Your Reader Forward With Sentences That "Look Back Early"
• Elements of a Strong Guarantee: The Three R's
• Secrets of a Master: The Power of Social Proof
• Secrets of a Master: How to Speak Directly and Personally to Your Reader by Banishing Passive Voice
• Secrets of a Master: How to Make "Yes" Irresistible
• Secrets of a Master: How to Overcome Price Resistance When Selling High-Priced Information Products
• P.S. Practice: 5 Ways to Create a Powerful and Passionate P.S.
• 6 Ways to Write Better with Less
• Secrets of a Master: Less Is More. Confessions of a Word-a-Holic
• Ask the Masters: Tips For Being Less Direct with Don Mahoney and John Forde
• Secrets of a Master: Memories, Behavior, and the Volkswagen Beetle
• Bullet Blaster: A Review of the 4 U's Plus Exercises to Improve Your Bullet-Writing Skill
• Michael Masterson Critiques a DM Classic
• Interview With a Pro: Copywriting Master Bob Bly
• 5 Power-Packed Writing Techniques To Dramatically Improve All Your Writing

Topics :: Copywriting :: B-to-B Copywriting

• Job Opportunities … Are You Looking for Freelance Work in the B2B Market?
• Secrets of Writing for the B2B Market
• Landing B2B Clients – How to Generate a Steady Stream of Income Working as a B2B Writer
• Three Places to Locate Potential B2B Clients
• Bob Bly Shares His Secrets to Finding Clients and Succeeding as a B2B Copywriter
• Top 20 Mailers in the B2B Market
• B2B Insights from the Blogosphere
• Industry Spotlight: Business-to-Business
• Quick Tip: Become a “Techie” in an Afternoon
• An Interview with Steve Slaunwhite, Part 2
• Breaking Into B2B with Steve Slaunwhite, Part 1
• Top Fifteen B-to-B Mailers
• Business-to-Business Prospects are People Too
• Industry Spotlight: Business-to-Business
• Continuing Success Story: An Interview With AWAI Masters Member John White
• Quick Tip: When to Use Features to Sell Your Product
• 7 Key Differences Between B-To-B and Consumer Marketing
• Quick Tip: One Thing You Must Know About Business-To-Business Copywriting
• Quick Tip: One Thing You Should Know About Business-To-Business Copywriting

Topics :: Copywriting :: Catalog Copywriting

• Secrets of Writing for the Catalog Market
• Writing with the Web in Mind
• An Interview with Expert Catalog Copywriter Jay White
• Top 20 Mailers in the Catalog Market
• Three Secrets to Better Online Catalog Copy
• Industry Spotlight: Catalog
• Where does 1 + 1 = 10?
• Quick Tip: 4 "Musts" of Effective Web Catalog Copy
• Diving Into Catalogs with Herschell Gordon Lewis
• Top Five Catalog Mailers
• Put Your Reply Device to the Test
• Industry Spotlight: The Catalog Market
• 4 Secrets for Writing Compelling Catalog Copy
• Quick Tip: Online Catalogs – a Rich Market for Copywriters
• 3 Secrets of Catalog Copywriting Success From Herschell Gordon Lewis
• From The Golden Thread Mailbag … Catalog Copywriting
• 5 Quick Tips for Writing Powerful Catalog Cop
• Five Tips I Picked Up at Last Year's Bootcamp for Writing Winning Catalog Copy

Topics :: Copywriting :: Christian Copywriting

• Secrets of Writing for the Christian Market
• A $7.5 Billion Niche That’s Begging for Copywriters
• A One-On-One Interview With Duke Clarke
• Top 20 Religious Mailers
• Industry Spotlight: Religious
• A $7.5 Billion Niche That’s Begging for Copywriters

Topics :: Copywriting :: Financial Copywriting

• Secrets of Writing for the Financial Market
• An Interview With AWAI Member Jim Turner
• An Interview With AWAI Member Joanne Sullivan
• Paul Hollingshead on Building a Successful Career As a Financial Copywriter
• Build On What Is Already Working
• Getting to Know the Financial Industry
• Top 20 Mailers in the Financial Market
• Industry Spotlight: Finance
• How to Get Hired by One of the Country’s Top Financial Publishers
• Attention Aspiring Financial Copywriters: Advice from Four Seasoned Financial Copywriters
• Writing a Financial Package with Robert Reger
• Top Fourteen Financial Services Mailers
• Creative Insert Ideas
• Industry Spotlight: Financial Services
• Quick Tip: Free Stock Information for Your Promos
• How to Create Bigger Winners … More Often … in Today’s Challenging Financial Markets
• "Big Ideas" Mean Big Sales in the Financial Market
• Do You Make This Common Mistake When Writing Financial Packages?
• Interview With a Pro: Porter Stansberry Reveals How He Got Started As a Copywriter – and the Secret of the Big Idea

Topics :: Copywriting :: Fundraising Copywriting

• Secrets of Writing for the Fundraising Market
• 2 “Better” Motivators
• 3 More Proven Techniques for Writing Winning Fundraising Copy
• An Interview With Fundraising Master Kimberly Seville
• Top 20 Mailers in the Fundraising Sector
• Industry Spotlight: Fundraising
• It’s Good to Know …
• Breaking Into Fundraising with Mal Warwick
• Top Fundraising Mailers
• Don’t Fear a Long Letter
• Industry Spotlight: Fundraising
• Quick Tip: A Critical Element of Every Fundraising Appeal
• A Fundraising Copywriter's Opportunity Goldmine
• How to "Customize" 7 Power Writing Secrets
• 5 Secrets to Improve Your Success When Writing to Senior Donors
• Quick Tip: The Changing World of Internet Fundraising
• Getting Your Fundraising Envelope Opened, Part 2
• Getting Your Fundraising Envelope Opened, Part 1
• The Changing Image of Women Donors
• Success in the Fundraising Market
• Revelations From Mal Warwick, Nonprofit Guru (an AWAI Exclusive)
• Writing a Powerful, Persuasive Fundraising P.S.
• Quick Tip: Use Positive Fundraising Images
• Doing Well by Doing Good - Profit & Fulfillment in Fundraising
• Ask a Pro: Secrets of Writing Successful Fundraising Appeals, Part 2
• Ask a Pro: Secrets of Writing Successful Fundraising Appeals, Part 1
• Tips for Writing Successful Fundraising Sales Letters

Topics :: Copywriting :: Health Copywriting

• Job Opportunities … Are you Looking for Freelance Work in the Health Market?
• Secrets of Writing for the Health Market
• 6 Ways to Overcome Your Reader’s Skepticism
• Bruce Eichelberger Shares His Secrets for Connecting with an Audience
• An Interview with Alternative Health Copywriter Donna Doyle
• Top 15 Mailers in the Health Market
• Prospect-Centric Copy is What the Doctor Ordered
• Industry Spotlight: Health
• Exercise Products: 4 Ways to Overcome Your Prospect’s Objections
• Fitness Guru Matthew Furey Gives You the Secrets to His Success
• Dr. Sears Reveals the Challenges of Writing for the Exercise Industry … And How to Overcome Them
• Industry Spotlight: Exercise
• 3 Powerful Ways to Get Your Prospect Ready to Listen
• Alan Serinsky on Writing Great Copy for Supplements
• Jeff McGeary on the Challenges and Rewards of Writing Great Copy for Supplements
• Industry Spotlight: Health Supplements
• Quick Tip: The Fastest Way to Know Your Prospect
• Secrets That Helped AWAI Member Nina Camp Achieve a Six-Figure Income
• Michael Masterson Talks to Arthur Johnson About Writing for the Alternative Health Market
• The Surprising Secret to Unbeatable Success in the Health Market, Part 2
• The Surprising Secret to Unbeatable Success in the Health Market, Part 1
• Michael Masterson Answers a Member's Question About Health Promotions
• Top Five Health Mailers
• Picking the Best Testimonials
• Industry Spotlight: Health
• Quick Tip: Getting a Head Start on Health Product Research … for FREE
• Quick Tip: Two Easy Ways to Stay Current in the Health Market
• Quick Tip: Don’t Rile the FDA With Questionable Health Claims
• The Best Places on the Internet for Health Research
• Getting It Right: Increase Your Credibility With Scientific Names
• Quick Tip: An Extra Step You Have to Take When Selling to the Alternative-Health Market
• Why You Should Consider Writing for the Health Market
• It's Good to Know: When You're Writing to the Health Market
• Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 2
• Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 1

Topics :: Copywriting :: Internet Copywriting

• Secrets of Writing for the Internet

Topics :: Copywriting :: Self-Help Copywriting

• Five Tactics to Study From Self-Help Controls
• Interview: Krista Jones on How to Get Started and Succeed As a Self-Help Copywriter
• Three Ways to Get Paid to Market Your Services
• How to Establish an Instant Connection With Your Self-Help Audience
• Top 10 Mailers in the Self-Help Industry
• Industry Spotlight: Self-Help
• Secrets of Writing for the Self-Help Market
• An Exclusive Interview with Self-Help Copywriter Catherine Cairns
• Top 15 Mailers in the Self-Help Market
• Perfect Copy for an Imperfect World
• Industry Spotlight: Self-Help
• An $11.9 Billion Niche
• How to Harness Your Passion and Thrive in the Self-Help Market
• Reconsidering the Self-Help Niche: A Springboard to Success
• Secrets of Writing Winning Copy for the $2.5 Billion Self-Help Market
• Writing for the Self-Help Market

Topics :: Copywriting :: Copywriting Mastery

• How to Clobber the Blank Page Blues
• Breaking News … Circle of Success Open Enrollment Extended Two More Days Only
• Boost Your Copywriting Skills With This Overlooked “Secret Weapon”
• Special Announcement … Circle of Success Open Enrollment Closes at Midnight
• 4 Important Lessons I’ve Learned on My Way to AWAI’s “Wall of Fame”
• Why Story Leads Work … and Five Places to Find Them
• WANTED: 25 Eager, Up-and-Coming Copywriters … to Join AWAI’s Very Exclusive, Very Intensive, “Circle of Success” Skill-Building Program
• Bootcamp 2008 Has Officially Sold Out
• Breaking News … Only 12 Spots Remain for Bootcamp 2008!
• Why “Grabbing Attention” Is Not Enough for a Truly Powerful Headline
• Bob Bly to Speak at AWAI’s 2008 FastTrack to Copywriting Success
• The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
• What’s Your Defining Moment?
• Creative Rules for the 21st Century
• Take Your Copywriting to the Next Level … Mastery
• Master Copywriter John Forde and “the Full Monty” … Plus, 4 Questions That Will Improve Your Copy Instantly!
• Going Beyond Niche Marketing: Specializing Your Skills
• The One Power Tool That Will Easily, Instantly Ratchet Up Your Copy
• At Least 10 Books Every Copywriter Should Read – Twice
• Improve Your Copywriting Skills … How Long Should a Sales Letter Be?
• Improve Your Copywriting Skills … How to Force Your Reader to Keep Reading – Let Me Explain …
• A Concerned AWAIer Asks … “Doesn’t more copywriters mean more competition?!”
• Improve Your Copywriting Skills … Fake Cocaine and Other Secrets of the World’s Greatest Bullet Writers
• Are You Breaking the Cardinal Rule of Copywriting?
• How to Improve the Clarity of Your Writing
• Bonus Lesson: Understanding the Math
• Secrets from Bootcamp: The 21-Day Promo Package (With a Day of Golf Thrown In)
• Secrets of a Master: Why This Headline Works
• Using Testimonials for Maximum Effect
• Giving Your Prospect Choices May Damage Response
• How to Add Power Negotiation Tactics to Your Sales Pitch
• How to Keep Your Prospect in the “What’s Next” Frame of Mind
• The Secret of “The Golden Thread,” Part 2
• The Secret of “The Golden Thread,” Part 1
• Kill Your Ego
• From The Golden Thread Mailbag … Seeds of Wealth
• Where to Find a Treasure Chest of Ideas
• At Least 10 Books Every Copywriter Should Read – Twice
• Secrets of a Master: “The Secret of the ‘Naïve’ Narrator”
• Secrets of a Master: “The Secret of the ‘Skeptical’ Narrator” by John Forde
• A Mini Master's Lesson in Writing Winning Headlines
• Learn How AWAI Masters Member Elizabeth Neely Landed Her First Client – And Beat Their Control!

Topics :: Graphic Design

• Six Figure Design Library
• Graphic Design Teleconference
• Getting Design Clients
• Freelance Design Success in a Box
• Graphic Design Success
• Free Graphic Design Articles, Tips and Tools
• Become a Freelance Graphic Designer
• AWAI Insider Success Strategy … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale
• “It’s All About the Sale. It’s All About Readability”
• Quick Tip: The Secret Power of Color
• How Graphic Design Secrets Will Boost Your Copywriting Success, Part 2
• 3 Reasons Knowing Graphic Design Secrets Can Boost Your Copywriting Success, Part 1
• Congratulations to Cassandra Hooter!
• Quick Tip: Use Simple Fonts for Greatest Effect
• From The Golden Thread Mailbag … Knowing When You’re Ready
• A "Color-Full" Resource for Graphic Designers
• Quick Tip: Demystifying RGB and CMYK
• Quick Tip: How to Use Reverses & Screens (If You Must)
• Quick Tip: "Leading" Demystified
• Finding Great (and Free) Images on the Web
• Success Story: AWAI Graphic-Design Member Dennis Rome
• Use Microsoft Word to Create Winning Direct-Mail Designs
• Everything You Need to Know About Working With Graphic Designers
• Everything You Need to Know About Working With Graphic Designers
• Free From the USPS for Our Graphic-Design Members – and All AWAI Members Interested in Our Graphics Program
• Graphic-Design Pro Roger C. Parker on Copywriting, Design and Being an Entrepreneur
• Ted Kikoler on Reply Card Design
• One Simple Way to Win Your Client Over
• Interview with a Pro: How to Increase Response Rates Up to 100% Without Changing a Word, Part 2 – A Conversation With Ted Kikoler
• Interview with a Pro: How to Increase Response Rates Up to 100% Without Changing a Word, Part 1 – A Conversation With Ted Kikoler
• Secrets of the Masters: 10 Things Every Copywriter Should Know About How to Boost Response Rates With Graphic Design
• How to Use Graphic Design in Your Package to Put Your Prospect in the Mood to Buy
• More Design Tips Every Copywriter Should Know
• 5 Insights from 2 Leading Direct Mail Graphic Artists That Will Make You a Better Copywriter by Stephanie Bozylinski and Tim Kikoler
• Use Color to Evoke Emotion

Topics :: Web Marketing

• Special Announcement … AWAI Web Division Selects Winner of “Name Our New Web Service” Contest
• Special Announcement … Name AWAI’s New Web Service and Win $500!
• Six Ways to Take Your Online Income to the Next Level
• Introducing … “Writing for the Web” – A Brand-New FREE Service From AWAI’s Web Division
• Sign Up for Wealthy Web Writer
• 10 Steps to Creating Online Income
• 100,000 People Want to Help You Build a Second Income Stream
• How to Create a “Snowball Effect” to Dramatically Increase Your Client’s Online Sales … and Keep Your Schedule Filled With Steady Work
• Capturing Leads for Your Client
• SOLD OUT: Web Copywriting Intensive
• Landing Pages Need Credibility Too
• For Eager and Ambitious Copywriters, the Modern Day Version of the California Gold Rush is Taking Place Right Now
• The Direct-Response Industry Has Changed … Forever
• Become a Web Marketing Specialist
• Words of Copywriting Wisdom … Using Online Pages to Support Offline Efforts …
• Quick Tip: On the Web – Make Responding Easy
• Adventures in Blogging
• 10 Steps to Online Marketing Success
• Quick Tip: Improve Your Website’s Success by Improving Its Navigation
• Quick Tip: What Can You Learn From Online Ad Revenue?
• Quick Tip: 5 Pointers for Choosing the Name for Your Website
• 11 Easy Things You Can Do Right Now to Fix a Client’s Website (and Yours!)
• Promoting Your Online Newsletter
• Designing for the Internet, Part 1: Making the Sale With "Ugly" Web Design
• The Next Big Thing in Making Money Online
• Quick Tip: Create Your Own Website – Quickly and Inexpensively
• Setting up Your Website: 3 Easy Steps to Getting Started
• Tips for Creating Websites on a Budget

Topics :: Web Marketing :: SEO Copywriting

• “Search Engine Optimization” vs. “Pay Per Click” – Which Route Makes the Most Sense for Your Business or Your Client’s?
• Announcing Brand-New Program … SEO Copywriting Success with Heather Lloyd-Martin
• Master One of the Most Important Components of SEO Copywriting in Seven Easy Steps …
• SEO Copywriting - Get Free Web Traffic
• Learn to Write SEO Copy
• Solve Your Client’s Biggest Problem … While Making $750 (or More) for Writing One “Page” of Copy
• The Most Indispensible Page On The Internet
• Three Places to Use Key Phrases
• Heather Lloyd-Martin on the Do’s and Don’ts of SEO Copywriting
• Andrew Palmer on Satisfying Your SEO Clients
• Three Golden Rules of SEO Copywriting
• Title Tags – Putting Web Content to Work for You and the Search Engines
• What the Heck is SEO Copywriting Anyway?
• “Industry” Spotlight: SEO Copywriting
• Bootcamp Secrets: A 1-Year Old Niche That’s Wide Open
• Interview: AWAI Member and Webmaster David Pierce: How to Get Your Web Ad Read, Part 2
• Interview With AWAI Member and Webmaster David Pierce: How to Get Your Web Ad Read, Part 1

Topics :: Web Marketing :: Writing for the Web

• 10 Ways to Build a High-Quality, Opt-in Email List
• Don’t Tell Me What I’m Thinking: Does Your SEO Copywriting Miss the Mark?
• Spin Your Web Copy Dreams Into Gold … in Only Six Steps
• 18 Ways to Turn Your E-Book Into an Uninterrupted Stream of Online Profits
• What Abraham Lincoln and AWAI Member Steve Coombes Can Teach You About Success
• Web Copy Workshop Day 4 With Heather Lloyd-Martin
• Web Copy Workshop Day 3 With Matt Furey and Andrew Palmer
• Web Copy Workshop Day 2 With Nick Usborne
• Sneak Inside the Web Copywriting Intensive
• $1000 Savings on Web Copywriting Intensive to Expire Today
• Secrets to Online Copywriting
• Top Web Copy Consultant to Microsoft, Yahoo to Train AWAI Members in Tampa
• 3 Places to Locate Online Copywriting Clients
• Improving Your Copywriting Skills … “This Website Has Exactly What I’m Looking For!”
• Words of Copywriting Wisdom … Thinking Like Your Prospects
• Nick Usborne Talks About a Decade of Writing for the Web
• Insider Success Strategy … My Technique for Expressing the Core Value of Your Product
• Improve Your Copywriting Skills … Use the “Left-Side” Rule to Make Your Web Copy Easy to Scan
• Words of Copywriting Wisdom … Why It’s Critical to Let Your Web Visitors Know They’ve Come to the Right Place
• Improve Your Copywriting Skills … 7 Ways to Improve the Copy on the Next Web Page You Write
• Quick Tip: Why Writing Web Headlines Is Different
• Secrets of Writing Winning Online Marketing Copy

Topics :: Web Marketing :: Email Marketing

• The Top Five Things You Need to Know Before You Write Your Next Email Subject Line
• Safelist Marketing: An Affordable Marketing Option Or a Huge Waste of Time?
• Quick Tip: Living With the Quirks of "Text Formatting"
• Quick Tip: How TinyURL.com Can Make Email Copy Look More Friendly
• Quick Tip: Auto Responders – a Powerful Tool
• Zero Resistance Writing
• Quick Tip: Use the 3/40 Rule to Write Compelling Subject Lines
• Big-Time Email Copywriting Mistakes, Part 2
• Big-Time Email Copywriting Mistakes, Part I
• From The Golden Thread Mailbag … Opting In
• Quick Tip: 4 Pointers for Writing Email Subject Lines
• Quick Tip: Present a Professional Image with Your Email
• A Surefire Way to Get Your Email Queries and Promotions Read
• 9 Writing Tips for Successful E-Mail Marketing
• Interview with a Pro: Lisa Sparks on Writing Email Copy
• Proven Formula for Writing Winning E-Mail Sales Letters

Topics :: Web Marketing :: PPC

• 21 Tips on How to Write a “Pay-Per-Click” (PPC) Ad That Gets Results

Topics :: Information Publishing

• Make Money Marketing to a Small Responsive List – An Interview With Gary Scott
• Words of Wisdom … Making a Lot of Money in Publishing
• Starting Out in the Publishing Niche
• Top 20 Mailers in the Publishing Industry
• Industry Spotlight: Publishing
• Self Publishing
• How an Oregon Salesman and Two Former Pastors Self-Published a Best-Selling Novel and Sold 750,000 Copies on a $300 Marketing Budget
• Quick Tip: Three Tips for Writing Better Information-Product Copy
• How to Make Money on Your Writing While You Sleep
• Three Quick Tips for Writing Better Copy for Information Products
• An Interview with Self-Publishing Expert Gary Scott
• Top 30 Mailers in the Publishing Market
• Testing Tips to Make Your Magalog Matter
• Industry Spotlight: Publishing
• The Secret Qualities of Successful Information Products

Topics :: Owning a Business

• The Business of Copywriting
• Owning a Successful Business
• How One Goofy Idea Can Make You Millions
• Quick Tip: Small-Business Development Centers
• From The Golden Thread Mailbag … Launching a Freelance Business
• Mastering the Insurance Maze, Part 2: How a Health Savings Account Can Save You Thousands Next Year
• Mastering the Insurance Maze: How to Choose a Health-Insurance Plan
• Should You Incorporate Your Freelance Writing Business?
• How to Prepare for the Tax Consequences of Being a Self-Employed Writer

Topics :: Owning a Business :: Running a Business

• Words of Copywriting Wisdom … How “Half-Off” Spells More Money for Your Copywriting Business
• Words of Copywriting Wisdom “Romance That Lasts a Lifetime”
• Sandy Franks on How to Get Your Name in Your Best Clients’ “Golden Rolodex”
• Quick Tip: Using Voice Mail So You Look Like a Pro
• Quick Tip: 3 Ways to Romance a Client
• Quick Tip: When a Client Is Slow to Pay
• From The Golden Thread Mailbag … Legal Risk as a Copywriter
• From The Golden Thread Mailbag … Client Contracts
• From The Golden Thread Mailbag … Hourly Billing
• Quick Tip: Avoid This Invoice Trap
• Quick Tip: Keeping in Touch … the Right Way
• How to Keep Clients (and Potential Clients) Happy … So They Keep Calling You
• From The Golden Thread Mailbag … What to Charge for DM Packages
• From The Golden Thread Mailbag … Contracts
• Keeping EVERYONE Happy: Get It in Writing
• Keeping Your Marketing Director Happy
• Save Your Files Right … Make Your Client Happy
• Quick Tip: 3 Email Tips to Keep Your Clients Happy
• How to Get More Repeat Business from Your Clients
• Ask the Masters: "Should I Specialize?"
• Set Your Fees With Confidence – and Get Paid What You're Worth
• Deadlines: How to Avoid What Could Be a Deadly Career Mistake
• 5 Tips You Can Use Right Now to Encourage Repeat Assignments From Your Current Clients
• Quick Tip: The Importance of Repeat Clients
• Selling-Yourself Tip: How to Raise Your Rates
• Get It in Writing: 6 Things You Want to Include When Writing Letters of Agreement
• The Simple Secret to Getting Royalties
• Secrets of a Master: “Big-Money” Jobs
• Quick Tip: How to Get 50% More out of Every Client
• Quick Tip: What to Do when You Don't Know How Much to Charge
• How to Ask for – and Get – the Fees You Deserve

Topics :: Owning a Business :: Marketing a Business

• A Contemporary Set of Ten Commandments
• Internet Marketing Retirement Plan
• Quick Tip: A 5-Point Checklist to Evaluate A Big Idea
• What Else Can You Do with Your Copywriting Skills: An Interview with Beth Erickson
• How to Turn Your Ideas into a Million Dollars
• Tips for Building Your Copywriting Portfolio

Topics :: Owning a Business :: Getting Clients

• Job Opportunities … Fast-Growing Company With 150% Increase in Sales This Year Has Plenty of Freelance Work for B2B Copywriters
• Attention Financial Writers … Here’s a Great Opportunity to Put Your Copywriting Skills to Work and Experience Life in Another Part of the World
• Job Opportunities … Write From Anywhere and Share in Company’s Profits
• Job Opportunities … Write Website Copy for High-End Wedding and Events Vendor
• Job Opportunities … Full-Time Contract Position Available for Online Copywriter With SEO Experience
• Job Opportunities … Here’s Your Chance to Help Save the World With Your Writing Skills
• The Most Important Two Hours of Your Copywriting Career This Year
• Breaking News … AWAI Announces Copy “Dream Team” Positions Available in Florida Office
• Job Opportunities … Steady Work for Freelancer Who Can Write Email Promos That Get Results
• AWAI “Newbie” Lands Plum Copywriting Position at Division of Agora Health
• The Magic of Turning $1,000 Into $40,000
• Breaking News … Nightingale-Conant’s VP of Sales and Marketing Coming to Job Fair
• Job Opportunities … Put Your Spanish Language Skills to Work Writing for Mexican Audience
• Job Opportunities … B2B Copywriters Wanted to Help Grow an Exciting New Partnership
• 10 Billion Reasons Craig Can Help You Get Paid
• Job Opportunities … Freelance Ghostwriter Needed for Real Estate e-Book … Possible Royalties
• EXTRA! EXTRA! New Opportunities for Copywriters and Designers