How I Went From Layoff to Payoff
3 Steps (and More) to Becoming the
Copywriter You Really Want to Be
Ever wonder how other copywriters make the leap from aspirind to working freelancer?
Inside the covers of this e-book AWAI member Penny Thomas reveals the steps she took to go from learning the tools of copywriting – while pulling in a paycheck – to mastering them and producing a control-beating package.
Penny’s book will walk you through how she leveraged her layoff from corporate America into living the writer’s life.
- 3-step success system to achieving the writer’s life
- Finding clients and successfully marketing yourself
- A sure-fire way to save money so you can quit your day job
- What you can do to build your business – while pulling in a paycheck
- Things you must do immediately – and things you can forget about for a while
- Why having a “plan” is essential to your success
From Layoff to Payoff (PDF – 121KB)




“I now have the freedom to work at home, or at any place in the world, as long as I have a laptop and Internet connection. And, not having to battle the brutal Houston traffic each day is a huge plus!”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.