Getting Great Clients … and Keeping Them!
How to get clients is one of the hottest topics for those in the copywriting industry. At AWAI we hear questions like:
- “I know how to write, but I have no idea how to get people to hire me. Where do I find my first clients?”
- “I have no experience and only the writing samples I did for my AWAI exercises. What do I do when a potential client asks to see my portfolio?”
- “Is it still possible to make $100,000 or more as a freelance copywriter in today’s economy?”
- “How do I set myself apart from all those new copywriters competing with me for assignments?”
Below you’ll find a list of useful tools and resources, along with proven tips for getting great clients and ensuring a lifetime of copywriting business.
Looking for an assignment? Check out DirectResponseJobs.com
AWAI’s Job Board, connecting copywriters and designers with the marketers who need them. AWAI-trained writers and designers can search listings of current direct-response projects available and offer their own services. Marketers, in turn, can rely on this readily available forum to locate well-trained, highly skilled copywriters and graphic designers. It’s hands down your best resource for finding full-time and freelance writing and design opportunities.
A Roadmap to Quickly Landing Your First Client
There’s a “shortcut” to living the copywriter’s lifestyle. A shortcut that can leapfrog you years ahead of the competition. This is a hands-on “how-to” straight from the source – successful, working freelance copywriters who started out right where you are now. You’ll learn exactly what they did to win their first clients.
How I Landed a $2,500 Project Just From Reading My Local Paper … and You Can Too!
How local resources like the newspaper can connect you with potential clients.
A Winning Bob Bly Strategy to Land Potential Clients
Will Newman shares one of Bob Bly's strategies for landing clients.
Getting and Keeping Great Clients
Learn directly from Master copywriter/marketer Bob Bly and the whole AWAI team everything you need to do, in the order you need to do it, to start (or jump-start) your freelance copywriting career to quickly get on track to earn $100,000 a year or more.
8 Secrets for Impressing Clients and Potential Clients
Sandy Franks shares her tips to help you write better copy that will impress your clients and get you more repeat assignments.
Our Most Powerful Strategies for Getting Clients
Make this your best year ever as a copywriter. AWAI’s “Selling Yourself” teleconferences are designed to show you new ways to get clients as well as new profit opportunities and new markets that desperately need your copywriting help.
Join Master copywriter/marketer Bob Bly and his special guests for this 17-session series, as he gives you the proven advice needed to start and run a successful, six-figure copywriting business.
Getting New Clients Is Easier Than You Think
AWAI-trained copywriter Malcolm Smith explains two easy ways to land clients even if you are new to copywriting.
Quick Tip: Be Persistent in Getting Clients … Not a Pest
Will Newman shares strategies for keeping your name in front of a client without becoming a nuisance.
Sandy Franks on How to Get Your Name in Your Best Clients’ “Golden Rolodex”
Sandy Franks lets you in on the secrets of becoming your clients' favorite copywriter.
Can You Really Make Six Figures As a Copywriter?
Absolutely! Five years ago, Paul Hollingshead tossed out his old life. He went from making $6.50 an hour to making $400,000 a year working part-time from anywhere he wants. Read his story …
Quick Tip: How to Connect with Potential Clients through 5 Million Contacts
Will Newman explains how you can use professional networking sites to build your business.
Quick Tip: 3 Ways to Romance a Client
How to keep your clients coming back to you with more work.
4 Compelling Reasons to Use Public Speaking to Get Clients
Peter Fogel shows how public speaking engagements can build your client base.
Where to Find the Best Potential Clients
Chris Marlow emphasizes the importance of a quality prospect list and shares her favorite resource.
Quick Tip: A Little-Known Place to Find New Clients
Lisa Sargent shares a place to find local clients that most copywriters don't consider.
How to Keep Clients (and Potential Clients) Happy … So They Keep Calling You
Will Newman talks about the things clients look for in addition to copy that delivers results.
How to Score Points With a Potential Client by Criticizing What He’s Doing
Bob Bly shares the ins and outs of deliver useful, welcome criticism and how to avoid criticism that can damage client relations.
