Make A Great Living with These In-Demand Careers in Writing…

Whether you want to do freelance work from home, be a full-time staff writer for a company, or write exclusively for yourself, there’s never been a better time to be a writer. It all starts with copywriting, which we break down into three major careers in writing:

Click the links above or below to explore these specialties, or visit the AWAI copywriting training catalog to see what we offer in each of the areas.

Tap into the massive direct-response copywriting world 

Publishers, consumer product companies, non-profits and others count on direct-response copywriters get people to take a specific, measurable, action.

Master this copywriting style

Get creative with web and content writing jobs

To survive online today, companies need to continually publish online content, emails, white papers, case studies, and more to attract prospects.

Become a web writer

Become a B2B (Business-to-Business) copywriting expert

Businesses that sell products and services to other business (B2B) are anxious to find skilled copywriters who understand what it takes to generate leads and sales.

Learn B2B copywriting

After teaching aspiring writers how to build successful writing businesses for nearly 20 years, we know exactly how to get you into the top writing careers so you can find the perfect fit for your skills and interests.

Featured direct-response copywriting programs

Six-Figure Copywriting Program

The Accelerated Program for Six-Figure Copywriting
Introducing You to All Aspects of the Industry

Discover a fun, satisfying, lucrative career writing promotional letters for the $2.3 trillion direct-response industry. These letters earn millions of dollars for the companies that send them — and those companies pay handsomely for a skilled copywriter (you!) to write them.

The Professional Writers’ Alliance

The Professional Writers’ Alliance
A Professional Association Just for Direct-Response Industry Writers

Become a member of this exclusive community strictly for writers who want to master the exciting and lucrative art of persuasive writing — and advance their careers in a real and meaningful way.

The AWAI Masters Program

The Masters Program for Six-Figure Copywriting
Take Your Copywriting to a Higher Level

This program reveals much deeper, more sophisticated writing techniques… techniques that will help you connect with your readers in a more powerful way. Your writing will become more irresistible. You’ll make more sales for your clients. And you’ll command higher fees as a result.

Featured programs for web copywriting and other online content projects

Web Copywriting 2.0

Web Copywriting 2.0
Your Complete Guide to Writing Web Copy that Converts

Web copywriting expert Nick Usborne — web-copy consultant to companies like Microsoft, Yahoo, Disney, America Online, and The New York Times — presents his proven 3-step process for crafting spellbinding Web copy that can increase any online business’s profits in no time!

Wealthy Web Writer

Wealthy Web Writer
Training, Templates and Tools for Web Writing Success

If you’re interested in web copywriting, this is the community for you! It’s a place for web writers at very different career stages to interact, share experiences, answer questions, network, vent frustrations, and generally make the web-writing path to financial freedom as enjoyable and fulfilling as possible, by being surrounded by like-minded writers.

Email Copy Made Easy

Email Copy Made Easy
How to Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs

Email is still one of the most profitable marketing tactics for thousands of companies, and they need someone to write an email series for every product they launch … every new email list they create … and every new affiliate offer they want to promote. Learn how to make a lucrative living just by writing email copy.

Featured B2B copywriting programs

B2B Copywriting Secrets

Secrets of Writing High Performance B2B Copy
AWAI’s program tailored to the needs of the business copywriter

B2B copywriters help businesses sell their products and services to other businesses, rather than to consumers. B2B companies are often desperate to find skilled copywriters who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. Learn how to break into this lucrative market.

B2B Writing Success

B2B Writing Success
Your Complete Resource for Making More Money as a Top B2B Copywriter

Whether you need business basics or advanced marketing strategies, advice on landing and working with clients, or a project-pricing guide, it’s here. As a member of this professional community, you’ll get instant access to business-building essentials including a library of daily articles, live webinars from B2B experts, and much, MUCH more!

Crash Course in B2B Content

Crash Course in B2B Content
Dive Into An Ocean of Opportunity By Becoming a B2B Content Writer

B2B firms have found that content marketing is a proven way to win market share and attract new prospects. And for that, they need B2B content writers. How much content do they need? There are some 5 million B2B firms in North America, and the Content Marketing Institute reports that 86% of all B2B firms are using content as a part of their marketing … with 55% of companies saying they’ll be spending more on content in the future. Discover how you can tap into this demand.

Other satisfying careers in writing…

Speech Writing Success!

Speech Writing Success!
The Craft and Business of Speech Writing

Learn from speech writing expert Colin Moorhouse how you can launch a lucrative career as a highly paid, in-demand speechwriter.

Secrets of Becoming a Publicist

Secrets of Becoming a Publicist
A simple, step-by-step guide to boost your income and enjoy the satisfying and exciting, public-relations lifestyle this year

Enjoy the exciting and satisfying lifestyle of a professional publicist, and all the perks that come with it!

The Ultimate Travel Writer’s Program

The Ultimate Travel Writer’s Program
Let Your Writing Pay For Your Next Vacation

Get paid to travel the world as a professional freelance travel writer. Learn tips about writing articles that sell and how to find the best story on every trip.

Write Money Making Websites

How to Write Your Own Money Making Websites
Take Advantage of the Incredible Power and Potential of the Internet.

Learn how to write an information website in your spare time and earn $1000, $3000, even $5000 a month in passive income.

Grant Writing Success

Grant Writing Success
Opening the Door to Financial Opportunity

Help the thousands of organizations out there that depend on grants for their very existence, and get paid very well for it!

The Pro Resume Writer Program

The Pro Resume Writer Program
How to Write a Resume That Gets Results!

Start earning a freelance income almost immediately. Discover how to launch and run your new professional resume writing business today from your kitchen table.

Make Money as a Social Media Marketing Expert

How to Make Money as a Social Media Marketing Expert
Master the ins and outs of this marketing phenomenon and put yourself on the cutting edge of web marketing.

Everything you need to know to become a social media marketing expert, as well as four different ways to make money using that expertise.

Free Information on Making a Living as a Writer

How Gary Wright Found Success in His B2B Niche

Find out how Gary Wright landed his first copywriting client by choosing a B2B niche related to his expertise and experience.

A Comprehensive Editing Process for Web Writers

The copy you turn into clients should be strong and clean. Polished. Use this comprehensive editing process to put your best work forward every time.

A Lesson in How Little Observations Can Become the Backbone of a Great Idea

At its heart, copywriting is about turning ideas into winning promotions. That’s why you should never limit the sources you use to come up with ideas.

How to Market Your Copywriting Business Consistently

Banish the excuses! Here’s how to market your copywriting business consistently all year long. It’s easier than you think!

7 Tips for Staying on Task

Do you struggle with distractions? The beautiful day outside? Errands to run? Use these tips for staying on task. You’ll grow your business when you do.

The Secret Advantage that Separates “A-List” Copywriters from Ordinary Writers

There’s really only one secret for climbing the ranks to “A-list” copywriter: You have to master the skill of coming up with good ideas

The Top Email Marketing Services for B2B Writers

Communicating with your prospects and clients is critically important. Here are several email marketing services that make it easy to stay in touch.

Access more free content on working as a writer …