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Dan Kennedy

Articles by Dan Kennedy

Nine Pages

Dan Kennedy describes how the copywriter’s life may appear solitary and not very glamorous. But top copywriters are content with this lucrative lifestyle.

Making Yours the Only Choice

Dan Kennedy shows that the greatest thing you can do for your client is to make him stand out from competitors and lift him to the status of The Only Choice.

What the Devil Do You Do, Anyway?

Dan Kennedy explains how copywriting can make a contribution to society and can even change lives. Copywriters truly are modern day alchemists.