Video:
Write Now! Persuasive Writing Prompts:
Ask Your Prospect 20 Questions

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

With this Write Now! Prompt, you’ll understand the value of knowing your prospect whether he’s prone to buy your product or not interested in it at all.

After viewing this video by Jim Wright, you’ll have a list of 20 or more questions to use in an ad or article, where you’ll be writing to a wide range of people, some of whom may be skeptical about your product. (Or read the transcript below.)

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Here's an exercise you can use write now if you’re having trouble getting started on a project. Pick two characters. Make them real. Give them names whatever you have to do. Now, imagine that one of your characters really likes what you’re writing about, a product or a service, whatever it is. In fact, doesn’t just like it, but loves it, loves everything about it. The other character, not so much. In fact, you can pretend they don’t like it at all.

Now, what I'd like you to do is make two lists. On your first list, write down 20 questions your first character would have about that product or service, again, from the point of view of someone who's really excited about it. Or change it up, 20 things that they might say if they're bragging about your product or services.

Now, do the same thing for the other character, but write down 20 questions they might have from the point of view of someone who thinks this is a complete waste of time. And again to change it up, maybe 20 things that they might complain about that product or service.

The first few questions would be fairly easy, but it would get tougher as you go down the list. But don’t give up. Write down the 20 questions from each character.

If you want to make this more challenging, you can increase the number of questions to 25, 50, or even 100. That would be tougher, but it would be even more powerful. What it will do is give you both a list of things that are really cool about your product or service and a list of possible objections that you might have to overcome or even acknowledge as you write.

This exercise is helpful because in any given ad or article, you will be speaking to both of these characters. But armed with this list of questions, you have a lot of ideas and different angles to think about. And ultimately, this will allow you to speak to all of your audience more effectively and more persuasively.

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: August 16, 2017

4 Responses to “Write Now! Persuasive Writing Prompt: Ask Your Prospect 20 Questions [video]”

  1. This is a great little nugget of gold!

    Kathy BjornSeptember 22, 2017 at 11:42 am

  2. Hi Kathy, Thanks for the comment... glad you enjoyed it!
    Cheers and thanks again, Jim.

    Guest (Jim)September 25, 2017 at 9:01 am

  3. Having a limited legal background, I love this idea because it forces you to play advocate and antagonist. You are literally providing your own research playing both sides of the coin. We all know you can't please everybody but creating a list like this makes an attempt to be inclusive. May not change someone's mind right away but could just plant the seed to make a doubter come back and say, "hey let me look at that again."

    Chuck BarberOctober 11, 2017 at 11:26 am


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