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How to Write Catalog Copy So a Client Wants to “Buy” You November 18, 2008 (12:02:03 pm)
Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.
To Spec or Not to Spec November 12, 2008 (03:56:55 pm)
Aspiring copywriters always ask the question: “Should I work on spec?” And depending who they asked, the answer was always different. Now the jury has reached a verdict, with a definitive answer on when it’s right and when it’s wrong.
How to Target 10 Perfect Catalog Clients in Just 3 Days November 11, 2008 (07:54:46 am)
Learn step-by-step how to target 10, 20, or more high-profit catalog clients in just three days. These are clients you’ll love working for … and who will pay you well.
Practice Landing Your Next Client With Nick Usborne November 05, 2008 (01:00:29 pm)
Even though you may feel confident that you can write effective web copy, the thought of pitching your services, negotiating your fees, and ultimately collecting your money leaves you feeling anxious. Learn how to do it with ease.
What Does a Grumpy College Professor Have to Do With the Single Most Important Skill for Copywriting Success? November 05, 2008 (08:06:28 am)
Learn about the single most important skill for copywriting success and, for that matter, success in anything you do … effectively setting goals and following through with them.
Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)
Discover the names and websites of 30 top mailers in the catalog industry.
4 Secrets for Developing a Powerful Catalog “Voice” November 04, 2008 (08:57:28 am)
Will Newman explains what separates catalog copywriting masters from run-of-the-mill feature writers.
Industry Spotlight: Catalogs
November 04, 2008 (08:55:19 am)
Find out about trends and statistics in the catalog industry.
Thought Showers Are for Ninnies! – Rile Up Your Prospect’s Emotions and Ramp Up Your Selling Power With Choice Words November 03, 2008 (08:30:55 am)
AWAI Staff Writer, Guillermo Rubio, illustrates how words have an amazing power to stir your emotions, and ultimately move you to action.
24 Sites You Can Use to Drive Traffic to Your Blog October 29, 2008 (01:47:17 pm)
Suffering from lonely blog syndrome? Get 25 websites that will help you drive traffic to your blog, and say goodbye to loneliness!
How to Find Your Next Client on DirectResponseJobs.com October 29, 2008 (08:48:04 am)
AWAI Member John Torre offers some guidelines to follow to help you land your next job on DirectReponseJobs.com.
Top 10 Mailers in the Business Services Industry
October 28, 2008 (08:42:44 am)
Discover the names and websites of 10 top mailers in the business services industry.
Where to Meet Potential Clients … and What to Say When They Ask You What You Do October 28, 2008 (08:39:37 am)
Copywriting Insider Editor, Heather Robson, explains how to find business services clients in your own hometown, and what to tell them when they ask what you do.
Industry Spotlight: Business Services
October 28, 2008 (08:36:56 am)
Find out about trends and statistics in the business services industry.
10 Superfoods for Copywriters October 27, 2008 (08:21:56 am)
What you eat can affect your energy level, your thought process, your attention span, your decision making, and other key cognitive functions. Here are 10 “superfoods” that can help you think and write like a superstar.
Can Copywriters “Recession-Proof” Themselves? October 24, 2008 (08:39:46 am)
Current, and future, economic events threaten the livelihood of almost everyone – whether they’re employed, self-employed, or own a business. Fortunately, copywriters have advantages that allow them to protect themselves.
Use a Genuine, Personal, Engaging Voice in Your Emails October 22, 2008 (02:57:46 pm)
Finding the words that persuade your prospect to take action is important. But how you say it can be equally as important as what you say.
What Paul Newman Can Teach You About Copywriting Success October 22, 2008 (08:45:24 am)
AWAI Staff Writer, Guillermo Rubio, reveals the one thing many successful people have in common.
Top 10 Mailers in the Financial Advisory Services Industry
October 21, 2008 (08:27:52 am)
Discover the names and websites of 10 top mailers in the financial advisory services industry.
Financial Advisory Services – Your Key to the “Holy Grail” of Copywriting October 21, 2008 (08:25:29 am)
Copywriting Insider Editor, Heather Robson, explains how writing for a financial advisor is a little different than writing for a financial newsletter publisher. Here’s what you can do to help your client increase his business while boosting your own income at the same time.
