Quick Tip: The Secret of "Top and Tail"
Here's a good idea from Agora copywriter and editor, Nic Laight for both editorial and promo writers:
When you're short of time but you know you have to make a fix, don't trudge through the entire piece from start to finish. Instead, start by fixing the "top" (the lead) and the "tail" (the close). In many cases, that will do the trick.
Read “The Golden Thread” and make more money as a copywriter:
1 Response to “Quick Tip: The Secret of "Top and Tail"”
Leave a Reply
Please login to myAWAI or register to post a comment.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”
Thank you very much.
northernfire – April 20, 2009 at 12:48 pm