Bill Bonner: A Driving Force in the
Direct-Response Industry
“This past year alone, my company, Agora Publishing, paid out over $7 million in writing fees and royalties to a handful of copywriters. And you know what? I am happy to do it. Why? Because a good letter is the ‘engine’ of my business. I’m always looking for more copywriters … lot’s more. There just aren’t enough to write the thousands of letters my company needs written every year. And I’m not alone. The whole industry needs more copywriters.
I’m thrilled my friend and colleague Michael Masterson helped put together AWAI’s copywriting program. It is by far the most comprehensive program I’ve seen on the subject.
That’s why I encourage my publishers to work with people who have taken the program. In fact, I’m happy to hear that my publishers are working with more than a dozen copywriters who have come from AWAI’s program.”
BILL BONNER is the founder and president of Agora Publishing, one of the world’s most successful consumer newsletter publishing companies, and the author of the free daily e-mail The Daily Reckoning.
In Bill’s words: “Agora publishes ideas … useful ideas. Ideas, information and opinions that make people more independent … financially, physically, and intellectually.”
Bill is the author of several best-selling books, including Financial Reckoning Day, written with Addison Wiggin, and Mobs, Messiahs, and Markets, written with Lila Rajiva.
A true copywriting legend, Bill Bonner has set the standard for “Big Idea” copywriting. In AWAI’s Accelerated Program for Six-Figure Copywriting, he reveals among other things his secret of “indirection” … a copywriting technique that keeps your reader glued to the page by leading him seamlessly through a series of persuasive and compelling ideas.
Learn More About Bill Bonner by Visiting The Daily Reckoning
Articles of Interest
- Words of Copywriting Wisdom From Bill Bonner: Writing ‘Til Your Head Hurts
- The Resistance Factor: Avoid It and Boost Response
- At Least 10 Books Every Copywriter Should Read – Twice
- Inflation Is Winning
- The High Cost of Lower Prices
- The Consumers Are Taking Their Lumps
- How Do You Say “We Surrender” in Mandarin?
