Strengthen Your Copywriting Skills with:
Write Now!
Persuasive Writing Prompts

Augusten Burroughs once said, “The best way to be a writer is to be a writer.” And that’s why we’re here … to help you be a successful writer!

Write Now! is a library of persuasive writing prompts, created just for you, and delivered on video by a variety of working copywriters. These copywriters are part of a successful community of professionals writing for the direct mail industry, corporate websites, sales emails, online sales letters, B2C, B2B, non-profits, and even their own businesses; basically all forms of marketing writing.

To help you practice — and strengthen — your own writing skills while banishing “blank page syndrome” or writer’s block, each copywriter has come up with helpful tips, from personal experience. We hope you enjoy this ever-growing selection of prompts.

— Katie Yeakle, AWAI Executive Director
Professional Writers’ Alliance

Write Now! Persuasive Writing Prompts are presented by The Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

Write Now! Persuasive Writing Prompts Library

Your Most Powerful Tool: The Verb

Good verbs infuse your writing with more spunk. Listen to copywriter and editor, Jennifer Stevens, and practice using your most powerful tool.

Put Your Most Important Word Last

It’s a proven fact that people tend to remember the first and last items in a series best. And, the words in the middle always get lost. When writing copy, always save your strongest words for last.

Write from Emotion

Spinning yarns and telling stories is an art. And being able to make others get caught up in your story by writing from emotion is a gift.

Solve a Problem

Murphy’s Law says ‘Anything that can go wrong, will go wrong.’ And, it seems to happen most often on vacation or away from home. These events trigger emotions. Learning how to get past those emotions to solve the problem and then telling the whole story makes for strong copy.

Assessing Your Assets

Put on your thinking cap to figure out what makes your product or service unique. Watch this video by master marketer, Brian Kurtz, to get on your way to writing strong copy.

Tell Me Your Biggest Fear

Fear can be paralyzing and brings strong emotion to the heart and mind. Write about your biggest fear and how it makes you feel. Emotions sell and fear is one of the biggest. Practice writing stronger copy with this tip from Christina Gillick.

Paint a Vivid Picture

The 4 P’s of copywriting are vital to the success of any copy. Use this prompt from B2B Writing Success managing editor, Charlotte Crockett to develop your skills to help prospects picture your product benefits.

Write a Story in Two Sentences

Join email copywriting master storyteller, Ben Settle for an exercise that will make you a dramatically better storyteller, too.

Sell It Like the Evening News

Practice writing short headlines that grab attention with this prompt from Pam Foster, AWAI’s Director of Copywriting Training.

Write a Story About an Object

Pick an ordinary object and create a story about it … so you can connect with your reader’s senses. Watch this video by Heather Robson, web copywriter and Managing Editor of Wealthy Web Writer, to see how you can get creative and write about an “object d’art” — bringing it to life through a story.

Make Benefits Irresistible

In this Write Now! exercise, you’ll discover a new way to take ordinary benefits and make them extraordinary … one of the secrets to strengthening the results of your copywriting. Watch this video by Sandy Franks, Copy Chief at AWAI, to see how you can create irresistible benefits and get someone to say yes to your sales letter.

Make Your Copy Better

In this Write Now! exercise, you’ll discover a simple approach — a single question to ask yourself — that will help you improve your copy. Watch this video by master web copywriter and teacher Nick Usborne to see what he does to strengthen every piece of copy before he sends it to his clients.

Become an Email Subject Line Machine

Practice writing stronger email subject lines with this video from Pam Foster, Director of Copywriter Training at AWAI.

Your Favorite Childhood Storybook

Take a playful approach to your writing practice by describing your favorite childhood story. Watch this video by Rebecca Matter, President, AWAI, to see how you can strengthen your copywriting by writing about the sweet memories that come from recalling a favorite childhood book.

Write About Your Best Date Ever

Think about the best date you ever had – or maybe the worst – and write a story about it. Watch this video by copywriter Mindy McHorse, Managing Editor of Barefoot Writer, and turn a great date – or a lousy one – into a compelling story that delves into all the senses.