Video:
Write Now! Persuasive Writing Prompts:
Open the Loop

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

With this Write Now! tip, you’ll understand that leaving loops open arouse a prospect’s curiosity which will keep him engaged and interested.

To write effective copy, remember that your prospect is curious by nature. Charlotte Hicks Crockett illustrates a method to ignite this curiosity and write stronger copy. (Or read the transcript below.)

Play Video

You may have heard the saying, “Curiosity killed the cat.” Well, it’s not just cats that are curious, it’s people too.

Our human nature drives us to resolve open questions. When someone acts differently than we expect, we ask “why?”

When someone has a secret, we want to know what it is.

It’s why young children ask what seems like 1,000 questions a day.

The TV and movie industry has taken full advantage of our curious nature with cliffhangers.

If you’re older, you may remember the summer everyone was asking, “Who shot J.R.?” Or more recently on the TV show Nashville, when season three ended with either Deacon or Beverly flat lining after surgery.

In copywriting we call these situations “open loops.” The mind wants to close the loop and so the prospect stays engaged in order to find the answer.

You can use an open loop to make sure someone watches your entire video, or reads your entire sales letter, or comes back to read your next blog post.

Give it a try – write a sentence or two that ignites curiosity.

And then, in my next video, I’ll reveal a powerful but sneaky strategy to create a strong emotional bond with your reader.

See what I did there?

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
No ratings yet
Published: September 6, 2017

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)