Pick a Lucrative Copywriting Niche
That’s Right for You
Which industry niche is best for you? It’s an important decision that shouldn’t be taken lightly.
Discover the reasons why you should choose a niche, learn how to find the right niche for you … and discover the most lucrative niches available today for professional writers.
The Niche Marketing Approach:
The fastest way to attract steady, lucrative, and enjoyable work for your freelance writing business
Attracting a steady stream of wonderful clients is a common point of anxiety for many copywriters. I know from my own experience and from talking with dozens of other copywriters — it can be challenging to find great projects on a regular basis.
The key is to niche yourself as the best copywriting resource for a particular market.
What exactly is a niche market?
As a niche copywriter, you’re focused on helping clients in a particular industry, such as these hot consumer and business-to-business markets:
- Alternative health market
- Financial market
- Self-help market
- Travel market
- Wine and food market (think cupcake explosion!)
- Small business software market
- Commercial construction market
- Baby products market
- Senior healthcare market
- Green/Eco clothing market
- Education market (colleges and universities)
- Home maintenance, repair, renovation market
- Jobs market
- Solar commercial solutions market
- Commercial or residential furniture market
- Christian market
And while it may seem counterintuitive, there are many advantages of marketing yourself as a niche market copywriter versus a general copywriter.
First, it’s easier to establish a unique position in a highly competitive climate.
Let’s say a client goes online and searches for a copywriter who understands the home repair and maintenance market. In a sea of a thousand copywriters available online, how can he tell which copywriters are right for him? The trouble is, he can’t. And it’s practically impossible for him to find you.
Now imagine you’re a copywriter who specializes in the home repair and maintenance/do-it-yourself (DIY) market. Your website is all about writing for organizations related to contractor services, local and national building materials stores, specialty home products stores, all of it. You even have a background as a carpenter and home renovator.
This time, when the client looks online for “a home repair and DIY copywriter” (for example), your website shows up first in Google results. The client sees your background and industry focus and is delighted to find you.
Powerful stuff. That’s what happens when you’re positioned as a niche market writer. This is true for any type of writing such as direct mail, web content, emails, case studies, white papers, resumes, press materials, articles, and even book ghostwriting.
Second, it’s easier to develop an expertise in one field and be seen as a valued peer.
As a professional writer, you need to stay on top of what’s working today in online and offline marketing, right? And that certainly keeps you busy.
But as a “generalist” writer, you also have to constantly learn about various businesses that come your way. It can be exhausting to constantly be on a big learning curve … and time-consuming. That’s what general copywriters have to do with every project in many cases. Start from scratch every single time.
Let’s say your niche market is the higher education market: colleges and universities.
You love that market and you enjoy gobbling up industry facts and trends on a regular basis. Plus, you regularly attend conferences where college enrollment is discussed as a huge marketing concern.
This means you’re conversant with your college-industry clients about THEIR concerns, and you understand enrollment rate statistics, the admissions process, the FAFSA financial aid application, the demand for online registration, the need for appealing view-books, and all the other jargon and tools that schools use to attract students.
When a college’s marketing director needs to hire a talented copywriter to update their web site and marketing materials, imagine how excited she is to find you – a copywriter who understands the challenges and terminology of college marketing … and how to write copy that appeals to students, parents, faculty candidates, administrative officers, employers, community allies, etc.
This is where your specialized focus turns into gold. You’ll be the marketer’s clear choice for writing industry-specific copy. The marketer will be thrilled to avoid “training” a non-industry copywriter because you already get it. That’s worth a lot to a busy marketer, which means you can charge more for your services. Some of my clients have told me, “You’re not the cheapest, but you know our industry. So we want to work with you.”
BONUS: Your work will actually be FUN and highly rewarding.
When you’re working in a niche market you LOVE, it won’t seem like work to stay on top of industry trends and challenges. It will be stuff you want to read anytime. Clients will value your dedication and industry knowledge in a BIG WAY … and you’ll have fun helping them.
Hardly sounds like boring or meaningless work, right?
Now you know the very basics of becoming a client magnet. All it takes is becoming a niche market copywriter, yes?
The next question is, how do you choose the perfect niche for you? Here’s a super-quick way to get started:
How to identify the perfect niche for you
- Start with your background and interests.
What industries do you enjoy or have experience in? Where do you have connections you can network with? What field has always attracted you? I know writers who turned their passions for travel, food, senior care, fashion, financial planning, construction, and other interests into their niche focus.
- Make sure the market is thriving.
Get online and do searches for any news or trends related to that niche market, such as growth trends, business forecasts, trade associations, and more. If the market has a lot of advertising and “buzz” online, chances are it’s a very strong market. For example, the video gaming industry is HUGE and getting bigger every year!
- Search for companies in that market.
Are you finding companies of all sizes and types (consumer and business-to-business) in this market? Who are the leaders? Who are the innovators? How big is the field of marketers? For example, in the bakery world, there are large national franchises, small regional bakeries, and local bricks-and-mortar storefronts. There are online bakeries, pet bakeries, vegan bakeries, and companies that supply to bakeries. It’s a big market.
Follow a super-easy “done for you” formula for marketing yourself to the ideal niche market
If you’re ready to dig in and find the quickest path to identifying a great niche market and marketing yourself to potential clients, the AWAI program Niche Yourself and Thrive! shows you exactly how through a case study, worksheets, and samples. No matter where you are in your copywriting success path, now you can start attracting your ideal clients faster by literally “copying and pasting” this complete system into your own business plan.
Which Niche is Right for You?
If you’re not sure which niche markets to consider for your copywriting business, start with the list below. These are some of the hottest niche markets out there right now and in the foreseeable future. In each of these areas, marketers are actively seeking skilled copywriters to help them boost their sales results.
Business-to-Business – Writing for a More Sophisticated Market That Pays Very Well
Businesses that sell their products to other businesses (rather than directly to consumers) need copy for direct-mail packages, brochures, case studies, white papers, and more. They need writers who can readily grasp the technical aspects of their business as well as the emotional triggers of their target market. Becoming a specialist in B2B writing can keep you very busy … and be very lucrative. Especially if you choose an industry category within the B2B world, such as small business software, sustainable commercial building companies, manufacturing companies who make products for niche markets, etc.
Financial Services and Newsletters – The Most Lucrative Niche Around
Your clients in the financial industry are companies that publish newsletters that offer financial advice, highlight stock picks, or teach investment strategies. You could also write for banks, credit card companies, mortgage brokers, insurance companies, or financial advisors. In terms of opportunity for the direct-mail copywriter, this industry is a giant.
Health Market – Working to Improve People’s Lives
The medical and alternative health field is another example of the tremendous need – and opportunity – for good copywriters. In this market, you may find yourself writing a direct-mail package for a subscription newsletter, a vitamin supplement, a health-related book, or a hospital or university. Writing for this market can be very rewarding because your letter may actually help connect people with a life-saving product.
Self-Help – The Market That Pays You Six Figures to Improve Your Life
Imagine experimenting with the latest yoga poses for golfers. Learning persuasive speaking skills. Discovering savvy real estate investing secrets. Healing through divine intervention with angels. Using mental push-ups to boost your intelligence.
All of these opportunities exist for you in the self-help market. Transform your life into a fulfilling, exciting adventure by tapping into this $8.56 billion industry.
Christian Market – Writing for a Higher Purpose
Now you can combine your passion for writing great copy and your spiritual passion into a new and fulfilling career in the Christian market. This exciting, emerging frontier in copywriting is hot right now … and shows every sign of growing hotter.
Discover the unique characteristics of this market along with all the critical nuances you need to know about to succeed. Get the tools and know-how to combine your passion and your work into a wonderful and meaningful career in one of the fastest growing markets today.
Fundraising – Selling Your Services to Non-Profit Companies
There are 1.6 million charitable organizations in the United States. And a huge number of them depend on direct-mail copywriters for their fundraising efforts.
Becoming a specialist in writing fundraising letters for non-profit organizations can be very rewarding. Just think, not only do you get to live the lifestyle of a freelance copywriter, but you get to do it through helping causes you believe in.
Make even more money by offering the specific copywriting services your niche market urgently needs now
Once you’ve chosen your niche market, you may quickly find a big demand for a SPECIALIZED TYPE of copywriter. For instance, we know the financial market has a big demand for copywriters specializing in Internet Copywriting. Here are some examples of specific writing specialties your clients may need help with now.
Internet Copywriting – A Market That’s Booming Like No Other
It’s no secret that top online copywriters make well in excess of $100,000 a year … just from writing for the Internet. Others who are adept at writing for the Internet have launched their own online businesses … selling their own products … with web copy they wrote themselves.
Now, AWAI has incorporated an amazing collection of proven million-dollar secrets into a new online copywriting program.
Become a Master Catalog Copywriter
Every word in every catalog – whether it centers on fashion, sports, industrial supplies, electronics, or countless other product specialties – comes from the keyboard of somebody like you. Some of that catalog copy stimulates your buying impulse, and some doesn’t. That’s why effective catalog copywriters are in such high demand. It’s a copywriting niche that requires special skills. But because these are skills you can learn, you don’t have to be a “born” catalog copywriter.
Become a Publicist
Learn the secrets behind succeeding in this in-demand career.
Get the templates you can use to build your business, suggestions for getting clients right away and how to make money your very first week!
Additional FREE Content Available from AWAI on Copywriting Niches
Steve Slaunwhite reveals a step-by-step checklist on how to find a niche market in the B2B sector that is just right for you.
Rebecca Matter shares how choosing a niche can make you a more successful copywriter and gives her best practices tips for choosing yours.
Roy Furr explains how finding and choosing your copywriting niche will make you an in-demand writer and shows you how you can do it for yourself.
In this article, Cindy explains the important difference between choosing a writing specialty and choosing a niche market.
Nick Usborne shares his tips for choosing a niche for your freelance business and discusses why deciding on a niche is good idea.
I explain how I attracted 7 new clients in 7 weeks by reinventing my copywriting business.