Video:
Write Now! Persuasive Writing Prompts:
Pick an Object

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

In this Write Now! exercise, you’ll pick an ordinary object and create a story about it … so you can connect with your reader’s senses.

Watch this video by Heather Robson, web copywriter and Managing Editor of WealthyWebWriter.com, to see how you can get creative and write about an “object d’art” — bringing it to life through a story. (Or read the transcript below.)

Play Video

One of the most important things you can learn to do as a writer is to weave stories into your writing. Stories are very powerful. It doesn’t matter if you’re doing editorial or writing persuasive sales copy.

What they do is, they connect with your reader’s senses, and they engage them more fully … so what you have to write is more memorable.

So the best way to learn to write better stories is to just practice. So here’s one way you can do that.

Pick an item. It can be any item – something laying around the house, something you find at the variety store, whatever. You’re going to take that, you’re going to study it, you’re going to kind of hold on to it and you’re going to use it.

Then you’re going to write a story about a person using that item. So you want to think about: how does it feel in their hands, how do they feel when they’re using it, how does it look to them, how do they think it was made, how does it smell, what does it sound like when it drops on the floor. All of those things.

Set a timer for 15 minutes and then write the very best object-focused story you can. Go!

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: February 22, 2017

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