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Join Bob Bly for his exclusive Getting Clients Weekend March 20th-22nd where he'll share his proven system for landing top clients and negotiating the best fees for your work. Plus, he’ll reveal all the insider secrets he’s learned in 36 years as a copywriter. But be warned! The Getting Clients Weekend is strictly limited to only 60 attendees – and it’s filling up fast!

Save $500 when you register by January 29th.

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Having access to the right information is key to launching and maintaining a successful b2b copywriting career. B2B Writing Success is a growing resource designed to provide you with a continuous flow of important information, techniques and strategies to help guide your b2b copywriting career every step of the way, so you can excel and prosper in this exciting and lucrative industry.

Learn more about B2B Writing Success here.



What’s New …

Conquering Goal Buster #1: Incongruent Goals

If you set goals that aren’t in line with your deepest desires, you’re setting yourself up for failure. Here’s how to tell if your goals are good ones.

Is Goal-Setting a Waste of Time?

Setting goals and then not accomplishing them is frustrating. So, should you even bother? Do you need goals to keep you motivated and on course?

Bob Bly’s 25-50-25 Rule

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

You Found a B2B Client – Now Keep Them!

Five useful tips on how to keep every B2B client that you land, including polishing drafts, writing all the pieces a client needs, and delivering sources.

Most Popular Articles

How to Build a Web Copywriting Portfolio FAST

Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.

Grab Your Prospect by the Eyeballs

When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.

Making Your Deadlines a Success-Generating Gift

The pressure of a looming deadline can actually be a great gift, just like it was for author O. Henry, who created the Christmas classic, The Gift of the Magi.

The Power of One — One Big Idea

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

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AWAI-Trained Copywriters
Have Been Hired By …

  • American Cancer Society
  • Bayer Chemicals
  • Boardroom Inc.
  • Boy Scouts of America
  • Brian Tracy International
  • Dr. Sears Wellness Group
  • Google
  • Hoffmann-La Roche Pharmaceuticals
  • L.L. Bean
  • Lockheed Martin
  • Mercola.com
  • Microsoft
  • Newsmax Media, Inc.
  • Nightingale-Conant
  • Precious Moments Inc.
  • St. Jude Children's Research Hospital
  • Sun Microsystems
  • Sylvan Learning Systems
  • Verizon
  • WebEx


Wall of Fame | Copywriting Careers

Starr Daubenmire“That moment when you close your eyes, suck in your breath and say a silent "yes!" happened just recently when I got a royalty check in the mail. That one project has turned out to be quite profitable.”

Starr Daubenmire,
AWAI Member Since 2006



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