Let Bob Bly Help You Get More (And Better) Clients

Join Bob Bly for his exclusive Getting Clients Weekend March 20th-22nd where he'll share his proven system for landing top clients and negotiating the best fees for your work. Plus, he’ll reveal all the insider secrets he’s learned in 36 years as a copywriter. But be warned! The Getting Clients Weekend is strictly limited to only 60 attendees – and it’s filling up fast!

Save $500 when you register by January 29th.

Join B2B Writing Success for only $29!

Having access to the right information is key to launching and maintaining a successful b2b copywriting career. B2B Writing Success is a growing resource designed to provide you with a continuous flow of important information, techniques and strategies to help guide your b2b copywriting career every step of the way, so you can excel and prosper in this exciting and lucrative industry.

Learn more about B2B Writing Success here.



What’s New …

Is Goal-Setting a Waste of Time?

Setting goals and then not accomplishing them is frustrating. So, should you even bother? Do you need goals to keep you motivated and on course?

Bob Bly’s 25-50-25 Rule

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

You Found a B2B Client – Now Keep Them!

Five useful tips on how to keep every B2B client that you land, including polishing drafts, writing all the pieces a client needs, and delivering sources.

How to Flourish as a Writer by Prospecting for Repeat Business

Learn how to generate lots of repeat business with four classic types of B2B content: blog posts, case studies, e-newsletters, and press releases.

Most Popular Articles

The Power of Visualization … for Creative Types

What would you like your life to look like one year from today? Here’s a creative method that allows you to set clear intentions and then go to work.

Don’t Fight… Switch to Clients Already Using What You Want to Write

Don’t waste time trying to persuade any B2B prospect to use the type of content you write; instead, move on to prospects already using that content today.

How Copywriting Gives You the Means to “Pay It Forward”

Here’s a firsthand glimpse of what life can be like when you make it big as a copywriter. It’s the manifestation of a hefty income brought to life.

Use Your Writing Skills to Get Clients to Come to You

Here’s an easy way to build instant credibility. Have prospects come to you, instead of having to spend time marketing yourself and chasing down clients.

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AWAI-Trained Copywriters
Have Been Hired By …

  • American Cancer Society
  • Bayer Chemicals
  • Boardroom Inc.
  • Boy Scouts of America
  • Brian Tracy International
  • Dr. Sears Wellness Group
  • Google
  • Hoffmann-La Roche Pharmaceuticals
  • L.L. Bean
  • Lockheed Martin
  • Mercola.com
  • Microsoft
  • Newsmax Media, Inc.
  • Nightingale-Conant
  • Precious Moments Inc.
  • St. Jude Children's Research Hospital
  • Sun Microsystems
  • Sylvan Learning Systems
  • Verizon
  • WebEx


Wall of Fame | Copywriting Careers

Rachel Karl“I’m in charge of my income now. The only ‘ceilings’ are the ones I place there myself. If I want to make more money, all I have to do is pick up a few more projects. I love that!”

Rachel Karl,
AWAI Member Since 2009



Browse All of AWAI’s Free Content …