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B2B Writing Success

Whether you’re a new or seasoned b2b copywriter, having access to the right information is key to launching and maintaining a successful b2b writing career. B2B Writing Success is designed to provide you with a continuous flow of information, techniques and strategies to help guide your b2b copywriting career so you can excel and prosper in this exciting and lucrative industry.

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3-Minute Marketing

Get the marketing know-how you need in the shortest amount of time possible with AWAI’s newest program, 3-Minute Marketing. Hosted by expert coach Michael Katz, the program consists of 36 unique 3-minute coaching videos that provide marketing and business-building lessons.

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What’s New …

AWAI Member Gets Her Big Break

Congratulations to AWAI member Donna Cederstrand on landing her first major copywriting assignment!

Why it’s Good to be a “Chunky” Writer…

Jen Adams shows you how to reclaim up to 40% of your productive power each day, using an easy “brain hack” organizer that helps you get more done in less time.

The Most Important Direct Mail Copy You Will Ever Write

Remember that your cover letter is also a form of direct mail copy, and is probably the most important as it’s the first copy a potential client sees.

An Extra 100 Words in Just 10 Minutes…

The faster you are at this particular skill, the more productive you’ll be as a writer. That means happier clients, faster paydays and, of course, more free time!

Most Popular Articles

How to Build a Web Copywriting Portfolio FAST

Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.

Break Free from the Chains of Isolation: How to Live the Full Writer’s Life

Living the full writer’s life is possible when you break free from the chains of isolation – Steve Roller shares how.

Grab Your Prospect by the Eyeballs

When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

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AWAI-Trained Copywriters
Have Been Hired By …

  • American Cancer Society
  • Bayer Chemicals
  • Boardroom Inc.
  • Boy Scouts of America
  • Brian Tracy International
  • Dr. Sears Wellness Group
  • Google
  • Hoffmann-La Roche Pharmaceuticals
  • L.L. Bean
  • Lockheed Martin
  • Mercola.com
  • Microsoft
  • Newsmax Media, Inc.
  • Nightingale-Conant
  • Precious Moments Inc.
  • St. Jude Children's Research Hospital
  • Sun Microsystems
  • Sylvan Learning Systems
  • Verizon
  • WebEx


Wall of Fame | Copywriting Careers

Starr Daubenmire“That moment when you close your eyes, suck in your breath and say a silent "yes!" happened just recently when I got a royalty check in the mail. That one project has turned out to be quite profitable.”

Starr Daubenmire,
AWAI Member Since 2006



Browse All of AWAI’s Free Content …