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Join Bob Bly for his exclusive Getting Clients Weekend March 20th-22nd where he'll share his proven system for landing top clients and negotiating the best fees for your work. Plus, he’ll reveal all the insider secrets he’s learned in 36 years as a copywriter. But be warned! The Getting Clients Weekend is strictly limited to only 60 attendees – and it’s filling up fast!

Save $500 when you register by January 29th.

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Having access to the right information is key to launching and maintaining a successful b2b copywriting career. B2B Writing Success is a growing resource designed to provide you with a continuous flow of important information, techniques and strategies to help guide your b2b copywriting career every step of the way, so you can excel and prosper in this exciting and lucrative industry.

Learn more about B2B Writing Success here.



What’s New …

Conquering Goal Buster #2: Lack of Intent

A good goal is one you’re willing to work toward no matter what obstacles you face. What’s your level of intent to accomplish your goals?

Conquering Goal Buster #1: Incongruent Goals

If you set goals that aren’t in line with your deepest desires, you’re setting yourself up for failure. Here’s how to tell if your goals are good ones.

Is Goal-Setting a Waste of Time?

Setting goals and then not accomplishing them is frustrating. So, should you even bother? Do you need goals to keep you motivated and on course?

Bob Bly’s 25-50-25 Rule

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

Most Popular Articles

How A-List Copywriters Form Big, Control-Beating Ideas

The best writers in the industry have this deep-rooted hunger in common. It can help you create a “potential copy ideas” library to advance your career fast.

Grab Your Prospect by the Eyeballs

When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

Use Your Writing Skills to Get Clients to Come to You

Here’s an easy way to build instant credibility. Have prospects come to you, instead of having to spend time marketing yourself and chasing down clients.

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AWAI-Trained Copywriters
Have Been Hired By …

  • American Cancer Society
  • Bayer Chemicals
  • Boardroom Inc.
  • Boy Scouts of America
  • Brian Tracy International
  • Dr. Sears Wellness Group
  • Google
  • Hoffmann-La Roche Pharmaceuticals
  • L.L. Bean
  • Lockheed Martin
  • Mercola.com
  • Microsoft
  • Newsmax Media, Inc.
  • Nightingale-Conant
  • Precious Moments Inc.
  • St. Jude Children's Research Hospital
  • Sun Microsystems
  • Sylvan Learning Systems
  • Verizon
  • WebEx


Wall of Fame | Copywriting Careers

Steve Coombes“What routine? That for me is one of the joys of freelance copywriting – not being tied to a desk at certain hours of the day.”

Steve Coombes,
AWAI Member Since 2006



Browse All of AWAI’s Free Content …