Let Bob Bly Help You Get More (And Better) Clients

Join Bob Bly for his exclusive Getting Clients Weekend March 20th-22nd where he'll share his proven system for landing top clients and negotiating the best fees for your work. Plus, he’ll reveal all the insider secrets he’s learned in 36 years as a copywriter. But be warned! The Getting Clients Weekend is strictly limited to only 60 attendees – and it’s filling up fast!

Save $500 when you register by January 29th.

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Having access to the right information is key to launching and maintaining a successful b2b copywriting career. B2B Writing Success is a growing resource designed to provide you with a continuous flow of important information, techniques and strategies to help guide your b2b copywriting career every step of the way, so you can excel and prosper in this exciting and lucrative industry.

Learn more about B2B Writing Success here.



What’s New …

Conquering Goal Buster #1: Incongruent Goals

If you set goals that aren’t in line with your deepest desires, you’re setting yourself up for failure. Here’s how to tell if your goals are good ones.

Is Goal-Setting a Waste of Time?

Setting goals and then not accomplishing them is frustrating. So, should you even bother? Do you need goals to keep you motivated and on course?

Bob Bly’s 25-50-25 Rule

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

You Found a B2B Client – Now Keep Them!

Five useful tips on how to keep every B2B client that you land, including polishing drafts, writing all the pieces a client needs, and delivering sources.

Most Popular Articles

The Writing Process, Deconstructed – Part 2

Writing is a five-step process. Learn about the revision, editing, and proofing steps of the writing process and how they can improve your work.

To Save Time and Earn More Money… Specialize

To gain credibility, get more work, and earn more dollars per hour, every copywriter should specialize in a certain niche and in a certain type of content.

Making Your Deadlines a Success-Generating Gift

The pressure of a looming deadline can actually be a great gift, just like it was for author O. Henry, who created the Christmas classic, The Gift of the Magi.

What Writers Can Learn From the Grinch

Just as Theodor Geisel (a.k.a., Dr. Seuss) discovered one grumpy morning, as writers, we have the potential to use our most challenging moments as inspiration.

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AWAI-Trained Copywriters
Have Been Hired By …

  • American Cancer Society
  • Bayer Chemicals
  • Boardroom Inc.
  • Boy Scouts of America
  • Brian Tracy International
  • Dr. Sears Wellness Group
  • Google
  • Hoffmann-La Roche Pharmaceuticals
  • L.L. Bean
  • Lockheed Martin
  • Mercola.com
  • Microsoft
  • Newsmax Media, Inc.
  • Nightingale-Conant
  • Precious Moments Inc.
  • St. Jude Children's Research Hospital
  • Sun Microsystems
  • Sylvan Learning Systems
  • Verizon
  • WebEx


Wall of Fame | Copywriting Careers

Steve Coombes“What routine? That for me is one of the joys of freelance copywriting – not being tied to a desk at certain hours of the day.”

Steve Coombes,
AWAI Member Since 2006



Browse All of AWAI’s Free Content …