Let Bob Bly Help You Get More (And Better) Clients

Join Bob Bly for his exclusive Getting Clients Weekend March 20th-22nd where he'll share his proven system for landing top clients and negotiating the best fees for your work. Plus, he’ll reveal all the insider secrets he’s learned in 36 years as a copywriter. But be warned! The Getting Clients Weekend is strictly limited to only 60 attendees – and it’s filling up fast!

Save $500 when you register by January 29th.

Join B2B Writing Success for only $29!

Having access to the right information is key to launching and maintaining a successful b2b copywriting career. B2B Writing Success is a growing resource designed to provide you with a continuous flow of important information, techniques and strategies to help guide your b2b copywriting career every step of the way, so you can excel and prosper in this exciting and lucrative industry.

Learn more about B2B Writing Success here.



What’s New …

Is Goal-Setting a Waste of Time?

Setting goals and then not accomplishing them is frustrating. So, should you even bother? Do you need goals to keep you motivated and on course?

Bob Bly’s 25-50-25 Rule

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

You Found a B2B Client – Now Keep Them!

Five useful tips on how to keep every B2B client that you land, including polishing drafts, writing all the pieces a client needs, and delivering sources.

How to Flourish as a Writer by Prospecting for Repeat Business

Learn how to generate lots of repeat business with four classic types of B2B content: blog posts, case studies, e-newsletters, and press releases.

Most Popular Articles

How to Overcome Fear and Step Into the Writer’s Life

Here are 3 simple lessons from Felix Baumgartner’s world-record parachute jump that can help you make the leap this year and reach your writer’s life goal.

Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your Customer’s Key [video]

Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!

How to Get More High-Quality Referrals, More Often

It’s important to demonstrate your writing ability (even if it’s just spec work) to the contacts you meet. Here are three effective ways you can do that.

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

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AWAI-Trained Copywriters
Have Been Hired By …

  • American Cancer Society
  • Bayer Chemicals
  • Boardroom Inc.
  • Boy Scouts of America
  • Brian Tracy International
  • Dr. Sears Wellness Group
  • Google
  • Hoffmann-La Roche Pharmaceuticals
  • L.L. Bean
  • Lockheed Martin
  • Mercola.com
  • Microsoft
  • Newsmax Media, Inc.
  • Nightingale-Conant
  • Precious Moments Inc.
  • St. Jude Children's Research Hospital
  • Sun Microsystems
  • Sylvan Learning Systems
  • Verizon
  • WebEx


Wall of Fame | Copywriting Careers

J. Daryl Thompson“I now have the freedom to work at home, or at any place in the world, as long as I have a laptop and Internet connection. And, not having to battle the brutal Houston traffic each day is a huge plus!”

J. Daryl Thompson,
AWAI Member Since 2003



Browse All of AWAI’s Free Content …