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Join Bob Bly for his exclusive Getting Clients Weekend March 20th-22nd where he'll share his proven system for landing top clients and negotiating the best fees for your work. Plus, he’ll reveal all the insider secrets he’s learned in 36 years as a copywriter. But be warned! The Getting Clients Weekend is strictly limited to only 60 attendees – and it’s filling up fast!

Save $500 when you register by January 29th.

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Having access to the right information is key to launching and maintaining a successful b2b copywriting career. B2B Writing Success is a growing resource designed to provide you with a continuous flow of important information, techniques and strategies to help guide your b2b copywriting career every step of the way, so you can excel and prosper in this exciting and lucrative industry.

Learn more about B2B Writing Success here.



What’s New …

Boosting Email “Clickability” and Client Satisfaction

Email clickability is one of the top measures of email success. Find three ways you can write email messages with better click through rates.

Conquering Goal Buster #2: Lack of Intent

A good goal is one you’re willing to work toward no matter what obstacles you face. What’s your level of intent to accomplish your goals?

Conquering Goal Buster #1: Incongruent Goals

If you set goals that aren’t in line with your deepest desires, you’re setting yourself up for failure. Here’s how to tell if your goals are good ones.

Is Goal-Setting a Waste of Time?

Setting goals and then not accomplishing them is frustrating. So, should you even bother? Do you need goals to keep you motivated and on course?

Most Popular Articles

How A-List Copywriters Form Big, Control-Beating Ideas

The best writers in the industry have this deep-rooted hunger in common. It can help you create a “potential copy ideas” library to advance your career fast.

The Writing Process, Deconstructed – Part 2

Writing is a five-step process. Learn about the revision, editing, and proofing steps of the writing process and how they can improve your work.

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

Making Your Deadlines a Success-Generating Gift

The pressure of a looming deadline can actually be a great gift, just like it was for author O. Henry, who created the Christmas classic, The Gift of the Magi.

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AWAI-Trained Copywriters
Have Been Hired By …

  • American Cancer Society
  • Bayer Chemicals
  • Boardroom Inc.
  • Boy Scouts of America
  • Brian Tracy International
  • Dr. Sears Wellness Group
  • Google
  • Hoffmann-La Roche Pharmaceuticals
  • L.L. Bean
  • Lockheed Martin
  • Mercola.com
  • Microsoft
  • Newsmax Media, Inc.
  • Nightingale-Conant
  • Precious Moments Inc.
  • St. Jude Children's Research Hospital
  • Sun Microsystems
  • Sylvan Learning Systems
  • Verizon
  • WebEx


Wall of Fame | Copywriting Careers

Starr Daubenmire“That moment when you close your eyes, suck in your breath and say a silent "yes!" happened just recently when I got a royalty check in the mail. That one project has turned out to be quite profitable.”

Starr Daubenmire,
AWAI Member Since 2006



Browse All of AWAI’s Free Content …