Secrets of Writing High-Performance B2B Copy

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What’s New …

The Process to Keep You on Track, Even When You Go Off Track

Everyone gets off track once in a while. Here’s a simple, guilt-free way to get back on track, regain your focus, and achieve your goals.

My Top 3 Takeaways from the 2015 Web Copy Intensive

Steve Maurer’s top three takeaways from the 2015 Web Copy Intensive weren’t just three copywriting tips. He spotted three essential themes of success.

Achieve Your Goals Easily by Focusing on the Process, Not the Goal

If you want to achieve your goals – forget about ’em. Fall in love with the process and you’ll enjoy the journey to achieving your goals a whole lot more!

Don’t Let Perfection Stop Your Progress Toward Being a Great Writer

Striving for perfection can paralyze you from writing one word. This simple technique will keep you writing every time, all the time… until it’s perfect.

Most Popular Articles

The Power of Visualization … for Creative Types

What would you like your life to look like one year from today? Here’s a creative method that allows you to set clear intentions and then go to work.

How A-List Copywriters Form Big, Control-Beating Ideas

The best writers in the industry have this deep-rooted hunger in common. It can help you create a “potential copy ideas” library to advance your career fast.

How to Never Be the Smartest Person in the Room

At a live event, it’s easy to stay inside your comfort zone. But, if you branch out, you’ll end up making huge leaps in your knowledge base and your career.

Making Your Deadlines a Success-Generating Gift

The pressure of a looming deadline can actually be a great gift, just like it was for author O. Henry, who created the Christmas classic, The Gift of the Magi.

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Product Catalog


AWAI-Trained Copywriters
Have Been Hired By …

  • American Cancer Society
  • Bayer Chemicals
  • Boardroom Inc.
  • Boy Scouts of America
  • Brian Tracy International
  • Dr. Sears Wellness Group
  • Google
  • Hoffmann-La Roche Pharmaceuticals
  • L.L. Bean
  • Lockheed Martin
  • Mercola.com
  • Microsoft
  • Newsmax Media, Inc.
  • Nightingale-Conant
  • Precious Moments Inc.
  • St. Jude Children's Research Hospital
  • Sun Microsystems
  • Sylvan Learning Systems
  • Verizon
  • WebEx


Wall of Fame | Copywriting Careers

Steve Coombes“What routine? That for me is one of the joys of freelance copywriting – not being tied to a desk at certain hours of the day.”

Steve Coombes,
AWAI Member Since 2006



Browse All of AWAI’s Free Content …