Secrets of Writing High-Performance B2B Copy

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What’s New …

The Process to Keep You on Track, Even When You Go Off Track

Everyone gets off track once in a while. Here’s a simple, guilt-free way to get back on track, regain your focus, and achieve your goals.

My Top 3 Takeaways from the 2015 Web Copy Intensive

Steve Maurer’s top three takeaways from the 2015 Web Copy Intensive weren’t just three copywriting tips. He spotted three essential themes of success.

Achieve Your Goals Easily by Focusing on the Process, Not the Goal

If you want to achieve your goals – forget about ’em. Fall in love with the process and you’ll enjoy the journey to achieving your goals a whole lot more!

Don’t Let Perfection Stop Your Progress Toward Being a Great Writer

Striving for perfection can paralyze you from writing one word. This simple technique will keep you writing every time, all the time… until it’s perfect.

Most Popular Articles

How The Seinfeld Method Can Help You Achieve Your Goals

This simple foundational habit helped launch comedian Jerry Seinfeld into super stardom… and it can do the same for your copywriting career.

How to Break Free and Embrace Your Achievement-Filled Writer’s Life

Find out what’s necessary if you’re serious about following through on writing goals and New Year’s resolutions for an achievement-rich life.

The Power of Visualization … for Creative Types

What would you like your life to look like one year from today? Here’s a creative method that allows you to set clear intentions and then go to work.

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

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Product Catalog


AWAI-Trained Copywriters
Have Been Hired By …

  • American Cancer Society
  • Bayer Chemicals
  • Boardroom Inc.
  • Boy Scouts of America
  • Brian Tracy International
  • Dr. Sears Wellness Group
  • Google
  • Hoffmann-La Roche Pharmaceuticals
  • L.L. Bean
  • Lockheed Martin
  • Mercola.com
  • Microsoft
  • Newsmax Media, Inc.
  • Nightingale-Conant
  • Precious Moments Inc.
  • St. Jude Children's Research Hospital
  • Sun Microsystems
  • Sylvan Learning Systems
  • Verizon
  • WebEx


Wall of Fame | Copywriting Careers

Carol Parks“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”

Carol Parks,
AWAI Member Since 2003



Browse All of AWAI’s Free Content …