AWAI’s Great Books Club
If you want to be a great writer, it helps to read the right books. AWAI helps you focus on the best books to advance your career, grow your skills and become a more persuasive writer with our Great Books Club.
Join Marcella Allison and Nick Usborne on September 18 for an in-depth discussion of The War of Art.
Test Drive The Accelerated Program for Six-Figure Copywriting for $17!
Join the thousands of copywriters who have already launched their careers with The Accelerated Program for Six-Figure Copywriting. This course comes with 724 pages of training material, 20 practice exercises (plus a free critique!), tips on how to market yourself, access to our member’s-only job board and so much more!
What’s New …
Congratulations to AWAI’s Great Books Club October Winners!
September 19, 2014 (04:36:35 pm)
These ten lucky Great Books Club October Winners won copies of My Life in Advertising and Scientific Advertising. Congrats!
October Great Books Club Selection: My Life in Advertising and Scientific Advertising
September 19, 2014 (04:19:37 pm)
The October selection for the Great Books Club is My Life in Advertising and Scientific Advertising by Claude Hopkins. The discussion will take place on October 16.
How Do I Set and Negotiate Writing Fees?
September 19, 2014 (06:23:36 am)
Here’s some practical advice for making sure you get paid as much as possible, and get paid what you’re worth, without overpricing yourself out of the running.
A Copywriting Lesson from the “Godfather” Himself
September 18, 2014 (03:15:52 pm)
Bootcamp speaker Herschell Gordon-Lewis is known for two things: direct-response marketing and gore. Check out Robert Rice's interview with this copywriting legend.
Most Popular Articles
How to Build a Web Copywriting Portfolio FAST
September 09, 2009 (04:35:26 pm)
Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.
Break Free from the Chains of Isolation: How to Live the Full Writer’s Life
February 14, 2011 (02:08:44 pm)
Living the full writer’s life is possible when you break free from the chains of isolation – Steve Roller shares how.
Grab Your Prospect by the Eyeballs
July 24, 2014 (05:57:26 am)
When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
We’re Here When You Need Us!
- American Cancer Society
- Bayer Chemicals
- Boardroom Inc.
- Boy Scouts of America
- Brian Tracy International
- Dr. Sears Wellness Group
- Hoffmann-La Roche Pharmaceuticals
- L.L. Bean
- Lockheed Martin
- Newsmax Media, Inc.
- Precious Moments Inc.
- St. Jude Children's Research Hospital
- Sun Microsystems
- Sylvan Learning Systems