Meet the Experts Behind Our World-Class Copywriting Training Programs
AWAI copywriting career programs are unique because they’re designed and written by masters of the trade … people who are living the life that you aspire to … people whose livelihood depends on the very craft you’re learning.
No matter which AWAI copywriting or business-building program you join — from online writing classes to live events — you’ll receive expert, step-by-step guidance that breaks down the entire process into small, easy-to-do steps.
AWAI’s experts rank as some of the world’s best and highest-paid professionals. Click on the names below to learn more about their credentials.
Andrew Palmer is an online marketing expert who teaches copywriters how to write and succeed in the online market.
Bill Bonner is the founder and president of Agora Publishing, one of the world’s most successful consumer newsletter publishers.
Bob Bly is an independent copywriter, consultant, and author of more than 80 books on copywriting and marketing.
Bob Cox co-founded the Home Shopping Network has mentored over 3,000 men and women since 2006.
Brian Clark is founder of Copyblogger and CEO of Copyblogger Media, a serial entrepreneur, and a recovering attorney.
Carline Anglade-Cole is a direct response copywriter with 16+ years of experience writing multi-year controls for the health industry and was instrumental in the launch of O Magazine.
Casey Demchak is an author, speaker, and recognized expert at writing high-impact B2B marketing materials.
Casey Hibbard has written and managed more than 1,000 customer case studies that have delivered powerful results for her clients.
Chris Marlow helps copywriters land more clients, make more money, and find more satisfaction by niche marketing.
Clayton Makepeace is a direct response copywriting legend with more than 40 years of experience, creating promotions responsible for well over $1.5 billion-worth of sales.
Dan Kennedy has worked as a copywriter for the past 30 years and is one of the highest paid copywriters in the world.
Don Hauptman has been an award-winning direct-response copywriter and creative consultant for more than 30 years.
Don Mahoney is a Co-Founder of AWAI and one of the top copywriters working today, as well as a copywriting mentor.
Donna Doyle is a leading copywriter in the health and self-improvement industries, and a sought-out copywriting coach.
Ed Gandia is a sought-after B2B copywriter, author, speaker and coach and author of a number of popular AWAI programs.
Gary and Merri Scott are 40-year veterans of self-publishing and self-made millionaires many times over.
Gordon Graham, “That White Paper Guy,” is an award-winning writer with 30+ years of experience, mainly in technology.
Heather Lloyd-Martin is an expert in SEO copywriting and considered one of the original pioneers in the industry.
Herschell Gordon Lewis is arguably the best-known direct-response writer and consultant in the United States.
Ilise Benun is a self-promotion and marketing expert, national speaker, coach, and author of seven books.
Jay White is a master at writing relationship-driven email copy and developing successful email marketing campaigns.
Jennifer Stevens is a leader in the travel writing industry and the creator of AWAI's premier travel writing program.
Jessica Kizorek is skilled online video marketer who helps copywriters use the latest online marketing techniques.
Jim Turner is a copywriter and marketing strategist who helps home-based business owners sell more of their products online.
Joe Sugarman’s accomplishments in marketing innovation alone give him the right to be called a legend.
Joe Vitale is a legendary copywriter, sought-out speaker, and the mastermind behind hypnotic copywriting.
John Forde has been writing winning controls for over 20 years, generating millions in the financial, health, and travel industries.
Joshua Boswell is an online copywriting expert and secret weapon technology companies turn to for marketing success.
Katie Yeakle is a Co-Founder and Executive Director of AWAI with over 30 years of direct marketing and publishing experience.
Lori Allen is the Director of Great Escape Publishing and has helped thousands of budding travel writers get their start.
Lori Haller is a direct response graphic-design expert with numerous control-beating designs to her name.
Lorrie Morgan-Ferrero founded Red Hot Copy in 1999 an effort to work anywhere, raise her family, and still make a good living.
Mark Everett Johnson has been writing successful direct-response copy for nearly 30 years and is the author of one of the most successful letters in the mail today.
Mark Ford has been directly involved in the generation of over one billions dollars of sales through the mail and online.
Matthew Turner, Esq. is one of the most seasoned attorneys in the newsletter business, and focuses on making copy safe.
Melanie Rembrandt is a public relations and SEO copywriting expert helping businesses boost awareness, credibility, and sales.
Michael Katz, founder and Chief Penguin at Blue Penguin Development, specializes in developing email newsletters for professional services firms.
Mike Palmer helped grow Stansberry Research into the biggest financial newsletter publisher in the world today.
Nick Usborne is an online copywriter, author, and site optimization expert with over 25 years in the marketing industry.
Pam Foster is a Certified SEO Copywriter and web content consultant for multi-page sites and online promotions.
Paul Hollingshead is a Co-Founder of AWAI and leads a truly transformed life as one of today’s most sought-after copywriters.
Pete Savage is a B2B marketing consultant who has helped dozens of corporations improve their marketing results.
Rebecca Matter is the President of AWAI and marketer with over 15 years of direct-response experience.
Richard Armstrong is one of the nation’s leading freelance copywriter, specializing in publishing, membership and fundraising.
Sandy Franks has over two decades of publishing experience, and is an expert at what gets a copywriter hired.
Steve Slaunwhite is a respected author and sought-after speaker on the subject of building a successful B2B copywriting career.
Valerie Young is a consultant and public speaker who helps people to dream big and then reach those dreams.
Will Newman is a freelance copywriter and copywriting coach who also oversees the training programs in AWAI’s Circle of Success.