Best-Selling Book Just the Latest Success for this AWAI Member

Laura Armbruster, a longtime AWAI member, had a career highlight recently … she’s a best-selling author on Amazon, along with her co-authors, for the book, The Little Book of Big Marketing Ideas.

The book is a culmination of Laura’s passion for helping her clients succeed in competitive markets. Now her expertise is helping companies worldwide … and she’s raised her profile at the same time. Writing a book can be a very effective self-marketing strategy, by the way, as you show yourself to be an expert in your niche.

“I provide a multitude of services including content strategy, ghostwriting, white papers, e-books, case studies, visual storytelling, and more. I work with all types of clients but have a love and passion for technology companies,” says Laura. “One of my biggest breakthroughs came when I realized that I could help my clients do more by getting them to really talk about their culture. Highlighting what makes your company a positive experience for customers, stakeholders, employees, and communities is where the best stories are.”

Laura credits AWAI with helping her get where she is today.

“I learned the nuances of web writing, SEO copywriting, how to craft a good sales letter, and the emotional sale, as well as the importance of a target audience and how to communicate effectively with them,” recounts Laura. “Plus, there is all the support of people in your same boat: how they stay positive, how they move forward, how to price services, what to say to a prospect, how to overcome objections. Frankly, I cannot imagine being where I am without AWAI!”

This career has fulfilled a lifelong dream. Laura says she’s wanted to be a writer since she was young. And copywriting has given her the means to do so … and has provided the way for her to make a great living at the same time.

But the biggest benefit of the writer’s life, says Laura, is choice.

“You choose your life, you choose how much money you want to make, you choose your clients, your partners, your contractors,” says Laura. “Everything is in your hands — you just have to decide what you really want and then go for it!”

Her advice for up-and-coming writers?

“Keep moving forward. You will feel overwhelmed, frustrated, and sometimes afraid. That’s OK — it’s normal. Find others who support you and want you to be successful (HINT: It’s not always your closest friends or family), get a group of like-minded people around you, and go for it! You’ll have some setbacks — everyone does. But the rewards are immense.”

Great going, Laura! Keep at it!

You can find Laura Armbruster’s freelance website here: www.kickitmarketing.com.

Open Call for Writers: Please Hurry

The situation is critical. We need writers and we need them fast. The demand for well-trained copywriters is reaching an all time high. AWAI is embarking on a groundbreaking mission to fill the void. We’re launching a brand new training program designed to turn a small group of eager writers into high caliber copywriters.

Getting direct feedback from our very own Copy Chief, Sandy Franks, you’ll start from scratch and in just 12 weeks write a complete sales letter good enough to meet the pressing copy needs of multi-million dollar companies desperately seeking copywriters.

Because of the personal feedback and guidance you’ll receive, training in this new program is limited to just 40 people.

Warning: Access to this high level training program closes on September 29th at midnight.

Go here now to claim your spot before they are all taken.


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Published: January 22, 2015

1 Response to “Best-Selling Book Just the Latest Success for this AWAI Member”

  1. Great stuff Laura! The breakthrough you talk about...getting your clients to talk about their culture...follows the Eugene Schwartz research technique... This works well for me. It defines the big idea I like to call "my gold nugget." Enjoy your success Laura! :-)

    Taylor GoodsonJanuary 24, 2015 at 2:07 pm


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