Video:
Write Now! Persuasive Writing Prompts:
Find the Story in Your Prospect’s Mind

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

With this Write Now! tip, you’ll learn a new way to develop your story.

Marketing leader, David Deutsch, believes that in order to write successful sales copy, you must know your prospect well. That means being able to delve into his mind to understand his worries and concerns to provide him with solutions. (Or read the transcript below.)

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You know most people when they teach story teach it from the point of view of how to write a story, how to tell a better story. And what I teach people instead is to try to find the stories that are already going on in the minds of the people that you’re writing to because we live by story. We live by the stories that we tell them ourselves.

And if you can influence, if you can enter and you can influence and you can impact the story that I'm telling myself, then as a reader, as a writer, you'll be able to much powerfully influence me.

So for today's prompt, what I'd like you to do is try to figure out. Try to imagine what is the story that's going on in the minds of your reader or in the minds of your prospect, and address that story in a way that you change it. If it’s a negative story, if it's a story of how I've tried maybe it’s to lose weight or something like that and how I failed and I'm going to keep failing. If that's their story, then try to enter that story and somehow influence them to see that story in a new light and to change it.

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: August 23, 2017

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