Sandy Franks:
Insights From Someone
Who Hires Copywriters Every Day
"I’ve been employed in the field of marketing for many years, but it wasn’t until Michael Masterson taught me the secrets to writing (and reviewing) promotional copy that I experienced some really great results. In fact, one project brought in over $400,000 in sales in less than 30 days."
SANDY FRANKS brings two decades of publishing experience to the table. She has hired countless copywriters and overseen numerous successful promotional campaigns. Sandy has worked with such well-known authors as Dr. Atkins, Matt Lesko, Addison Wiggins, and Bill Bonner.
Sandy currently works with the Taipan Group, a successful financial newsletter, and she weighs in monthly on AWAI's Monthly Copywriting Genius, sharing her insights as to why a promotion works.
Sandy Franks Articles
- Sandy Franks on How to Get Your Name in Your Best Clients' "Golden Rolodex," by Will Newman
- 8 Secrets for Impressing Clients and Potential Clients
- 7 Key Principles for Writing Riveting Reactivation Letters
AWAI Programs with Sandy Franks
If You’re Serious About Becoming a Great Copywriter FAST – You Need to Know About This Little-Known Resource…
A Resource So Potent It Turns Average Copywriters Into Great Ones and Great Ones Into Legends…
Monthly Copywriting Genius uncovers the secrets behind the strongest direct-response promotions in the mail, in space advertising, and on the Internet today.
Each and every month you’ll get:
- A copy of a blockbuster letter … one that blew the doors off the existing control. A letter that’s bringing in hundreds of thousands – even millions – of dollars mailing after mailing. They’re what are known in the industry as “grand-slam homeruns.”
- A thorough analysis of precisely what it is that made the letter great. The Monthly Copywriting Genius team will break down the featured promotion section by section for you. You’ll get their critique of the format, headlines, subheads, product positioning, bullets, offer, false close, actual close, order device…every element that goes into a winning package.
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You’ll also have unlimited access to all the letters, analyses, and interviews previously featured in past months. It’s like having your own private library of the world’s most successful promotions – along with all the secrets that make them work so well!
The secrets of how master copywriters conjure up promotions to bring in millions of dollars could hold critical answers for you in your own career.
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