Video:
Write Now! Persuasive Writing Prompts:
Get Unstuck by Going in Reverse

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

Learn a trick to get you unstuck with this Write Now! tip.

Marketing Coach, Marcia Yudkin, shares a technique for breaking writer’s block. (Or read the transcript below.)

Play Video

Get unstuck by going into reverse gear.

When you don't have a clue how to approach a topic or are flummoxed by having too many ideas on how to write something, here's one way to break the deadlock: Write the worst possible draft you can.

For example, if you're trying to write a sales page, start with a ridiculous, clichéd headline. Then proceed to a far-fetched opening paragraph. Continue with an explanation of the product that hypes it to high heaven. Write exaggerated bullet points with promises that would never stand up to legal scrutiny. Go into full used-car salesman mode.

Keep going until you run out of steam.

What normally happens is that encouraging yourself to write badly releases some excellent ideas mixed in with the schlock. Reread what you wrote, find something that makes you smile and make that the kernel of a "real" draft.

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


Click to Rate:
Average: 3.0
Published: August 30, 2017

1 Response to “Write Now! Persuasive Writing Prompt: Get Unstuck by Going in Reverse [video]”

  1. This brings back memories of when my grade school teacher asked us to write ad text for images that we pasted to a scrapbook. I wrote ad copy for Scotchguard sofas. It had an image of a kid eating a sandwich on a sofa.

    Moonman67September 8, 2017 at 12:45 am


Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)

×
Discover Ben Settle’s 10-Minute Workday Secrets…