Video:
Write Now! Persuasive Writing Prompts:
Try a Before-and-After Approach

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

This Write Now! practice exercise will help you become a more convincing writer.

This video prompt from Heather Robson reinforces the concept that in order to write persuasive copy, you need to convince your reader that your product will change his life. (Or read the transcript below.)

Play Video

When you’re writing persuasive copy, you really want to get to the heart of how the product you’re writing about is going to change your reader’s life for the better. If you can convince your reader that their life is going to be better after buying your product, then the buying decision becomes easy.

So here in my hand, I have a basic corkscrew, like you might see a waiter use in a restaurant. And your writing assignment is to write, in five sentences, what a waiter’s shift is like without this corkscrew. And then, in five more sentences, how much better it is, with this corkscrew. Have fun.

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: July 5, 2017

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