Because You’re Passionate About Writing for a Higher Purpose … Combine Your Two Biggest Passions
Dear Reader,
If you’re like me, you’re passionate about many aspects of life. Today, I’m going to tell you how you can combine two of these for great personal satisfaction.
I’m talking about combining your passion for writing great copy and your spiritual passion.
Imagine being able to profess your own faith through your copywriting career while helping others learn more about and profess their faith.
Imagine waking up every morning knowing that your words enrich the spiritual lives of others.
You’ll be getting the best of both worlds by doing good for others while enjoying a profession you love.
A lucrative niche for the faith-based copywriter
Let me tell you how this is possible … and why right now is the perfect time to get involved.
The opportunity I’m talking about is writing sales copy for the Christian market. This exciting, emerging frontier in copywriting is hot right now … and shows every sign of growing hotter and more lucrative for copywriters who get in now.
Because it’s so new, it’s a market that’s crying for skilled copywriters. Copywriters who are trained in the secrets of writing strong, successful copy in general. And trained in the secrets of writing for this special market.
I’ll tell you more about these secrets in a moment. But first let me tell you exactly how hot the Christian market really is.
A niche that’s growing faster than retail marketing
The religious consumer market is a $7.5 billion industry today. That’s billion with a “b”! And it’s projected to reach at least $8.6 billion by 2008 … growing faster than overall retail.
A recent industry survey revealed that one in three Americans made at least one purchase last year in a Christian bookstore. What are they buying?
They’re buying books, of course, but not just Bibles. The Christian book market includes devotional books, fiction, nonfiction, everything. People are also buying music, DVDs, gifts, home décor, and toys.
Plus they’re buying “witness wear” … clothing and accessories that express their faith that include jewelry, T-shirts and other apparel.
But we’re not just talking about products. Christian-based services also make up a substantial part of this market – a market that needs your writing skills.
Here’s a sampling from just three websites advertising Christian-based businesses and services.
| Accountants | Attorneys |
| Advertising | Banks |
| Building consultants | Business brokers |
| Car dealerships | Camping |
| Computer consultation | Computer repair |
| Clothing and apparel | Dating services for Christian singles |
| Colleges | College prep training |
| Debt counseling | Christian games |
| Engineering | Financial planners |
| Food and restaurants | Gardening |
| Gyms | Home décor |
| Home schooling | Supplies for religious teachers |
| Internet programs | Internet-service providers |
| Jewelry | Lawn care service |
| Maid services | Mortgage companies |
| Moving companies | Nutrition and vitamins |
| Physicians and dentists | Photographers |
| Plumbers | Real estate agents |
| Skin care | Software |
| Speakers | Sports and fitness |
| Long distance | Travel agents |
| Tours | Videos and DVDs |
| Web design |
And of course … Church supplies
When you show these business people how well you understand their target market, that you know how their prospects think, you can touch their prospects’ core emotions, and you can write a great sales letter, ad, or web copy … you’ll be in demand.
Corporate America is finding religion
According to Michael Zigarelli – dean of the School of Business at Regent University – there are an estimated 500,000 to 600,000 Christian-owned and operated businesses in the U.S. today. That accounts for an impressive 10% of all corporations.
How’s that for a potential client base?
Let me share some other quick facts about this market:
- Listings in The Shepherd’s Guide – the nation’s leading Christian business directory – have more than doubled in five years.
- Consumer purchases of religious products are growing faster than overall retail industry.
- Nearly 12% of Americans spend more than $50 a month on religious products. And another 11% spend $25 to $29!
- Christian radio market share has grown from 2.2% in 1999 to almost 6% today.
- There are nearly 2,500 Christian radio stations and 30 music label/record companies.
- Christian books frequent the New York Times bestseller list, and almost every major publisher has a religious line – most acquired in the last few years.
- Religious book sales grew 14.2% from 2002 to 2005 (compounded annually), with the book publishing industry overall growing 4.4% (according to the Association of American Publishers).
How your faith can reap bountiful rewards in copywriting
Imagine how rewarding it will be to combine your passion for writing with your passion for God. To truly write for a higher purpose!
Imagine writing winning sales copy that also helps other people find answers to problems they may have been facing all their lives! Imagine helping people find greater meaning in their lives through the products and services you introduce to them.
Scarcely a week goes by where there isn’t a national magazine article on religion or Christianity. It has even been a recurring cover story of Time magazine.
It’s constantly in the national, regional, and local newspapers. It’s influencing the political arena, news networks, and TV talk shows. Even Hollywood – yes, even Hollywood is embracing it.
The Christian market is getting tons of attention from marketers, the media, publishers, the music industry, and more. I mean secular mainstream attention.
And for good reason. But I’ll come back to just how explosive this market is in a moment.
Why this copywriting frontier is flourishing right now
Why is the Christian market exploding now?
One major reason is the shock we all feel with each tragedy we hear on the news. The latest act of terrorism … the Virginia Tech shootings … the war in Iraq … the senseless violence that permeates the world these days. Let’s face it … our world is different since 9/11.
These constant reminders of our own mortality draw people to their faith in record numbers as a means of coping with life’s tragedies. Home, family and faith have become more important than ever.
People are seeking a greater purpose in their lives and are turning to religion for answers.
This intense and deeply personal need for a greater purpose translates into a need for knowledgeable copywriters who share a spiritual passion.
In other words, this market demands copywriters who understand all the strategies and secrets of writing powerful, convincing copy. But it also demands copywriters who know the secrets of touching the hearts of this niche.
And the reality is there’s a huge gap between the need for these specially trained copywriters and how many can actually do the job effectively. If working in this market resonates with you, this is a huge, profitable opportunity.
To fill this need, AWAI has created a comprehensive copywriting program geared specifically toward writing for the Christian market. We did some searching and queried our networks to find the best person to develop this program for us: Duke Clarke. Duke is a 30-year veteran and expert on the Christian market.
Duke agreed to work with us on the development of our new program: Secrets of Writing for the Christian Market. With him, he brings a very distinctive insight to this program: His thorough study of Christianity as a minister … commingled with his business ventures of the past 14 years.
Duke Clarke understands the niche because … he helped invent it
Duke Clarke is a very passionate and compassionate person who really knows this market from the inside out. In fact, he spent the first 16 years of his professional life as a Christian minister!
He has taught across the U.S., in Canada, Great Britain, Europe and Mexico and built up his business to a very comfortable six-figure income.
What does all this have to do with copywriting? Simple. Duke does all the promoting, marketing and copywriting for his business himself.
About four years ago he developed a prosperity-coaching model based on the classes he taught. And with one letter he wrote for his new coaching program, he generated over 10% response in two weeks! And he continues to motivate and inspire people to success and prosperity through the private programs that he offers.
The net result? He’s brought in over a million dollars in revenue during the past four years. And all the while writing copy specifically for the Christian market.
“Duke’s knowledge in the field of real prosperity is second to none. His insights of spiritual and financial prosperity carry powerful, life-changing messages that everyone should use to transform their lives for the better.”
“I know the thinking and the mindset from a number of different points.” Those are Duke’s own words, and he’s talking about “one definite advantage” he has in the Christian market. And you know from AWAI’s Accelerated Program for Six-Figure Copywriting how vitally important it is to know your prospect’s mindset.
Bottom line is …
Duke is a Christian minister, entrepreneur, and business owner. He successfully combines his passion and experience to become a life coach for both personal and professional prosperity. And he succeeds in one of his goals – helping other people reach theirs.
And along the way he developed the skills of a very profitable copywriter. He focuses exclusively on the market that resonates with his faith – the Christian market.
Being passionate about Christianity gives you a great advantage
I’m sure any copywriting assignments you’ve chosen in the past have been rewarding for you in one way or the other. Great copy comes from the heart – it’s inspiration combined with knowledge. It’s not something a cold steely robot can do.
But this market has very unique characteristics. It demands a writer with a special calling. A copywriter who can look into not only the mind, but also into the heart of today’s Christian.
In this program, you’ll discover what these unique characteristics are along with all the critical nuances for succeeding in the Christian market. How to write sales copy with a distinctive twist.
Secrets of Writing for the Christian Market will enlighten you. Soon you’ll be writing from an informed Christian perspective because you’ll understand the Christian brand, mindset, voice and language. You’ll have everything you need to have a successful and prosperous career as a copywriter for the Christian market.
Tap into insider secrets
But we didn’t stop there. At our urging, Duke also called upon four other seasoned Christian market writers: Jody Ortiz, Moniqua Lane, Nancy Hill and Laura J. College – who together with Duke comprise our Christian market Board of Advisors.
All have divulged their success secrets in this exciting niche.
We’ve bundled all these experts’ amazing insights and nuggets of wisdom into AWAI’s Secrets of Writing for the Christian Market. This brand-new program will inspire you to write winning copy and at the same time give something back for the greater good.
You’ll discover:
- How to write for Christian conscience – and why it’s so critical to all your copy
- What secrets – unique to this market – you MUST know to avoid ghastly blunders in your copy … plus other vital tips to tailor your writing for the Christian market
- The vast range of profitable possibilities writing for this market
- Tips on how to get started, how to find clients and how to retain them … including interviews with the experts
- A whole chapter dedicated to a fundamental skill of all successful copywriting – “safeguarding” your career with research … including nearly 20 priceless websites for any serious researcher
- Two websites that can evaluate how credible other Internet information is … plus a Keyword Tutorial that shows you how to smoothly integrate keywords into your copy and increase your value to your clients
- Tips from an attorney (who’s also a copywriter) on legal issues every freelance copywriter should consider
- The one thing you should do in all your writing for the Christian market – even if you remember nothing else from the program
And there’s more …
Profit is NOT a bad word … it is a blessing to all involved
Many Christian retailers and Christian professionals are uncomfortable with the idea of “selling.” Some even think it’s “bad” to sell. There’s so much controversy about whether earning a “decent” living as a Christian and selling are mutually exclusive.
Maybe this is the direction your thinking goes.
But Christian businesses are beginning to realize it’s not only “okay” to sell Christian products and services … it’s a pastoral necessity.
The reality of any market is that people value what they pay for. So, the free religious tracts end up in a drawer, largely unread. But the books people buy get read. The CDs get listened to.
Duke explains this principle in great detail for you. And shows you how to harness it. This is vitally important: To be successful in this market, you must have this concept clear in your own mind.
You’ll have a tremendous advantage over any copywriter who hasn’t learned this and the many other secrets of writing for the Christian market.
How to capture the passionate, convincing, authentic voice to talk to this market
Some of the most important secrets of writing for the Christian market are also some of the least obvious to the outsider: voice, language, passion, mindset, and style.
Why is this especially critical when you write for the Christian market?
Because your prospects are very passionate. You’ll be writing copy for products that touch core motivational emotions – beliefs, morals, ethics and faith.
This is what’s known as value-based marketing. In the July 2006 issue of Inside Direct Mail, Craig Wood refers to value-based marketing as an emerging force moving into mainstream.
And it’s critical for you to be an expert on this because “ … more and more people are making decisions … in line with their personal values,” Wood says. “Research is showing that values are becoming more and more important to consumers, and it’s becoming a bigger part of their consumer behavior and decision-making criteria.”
Again, the market is booming not just because committed Christians are expressing their newfound interest in religion in the market place. More of secular America is exploring and buying in the religious market as well.
Which means the audience is broader. In the past, Christian bookstores and gift shops had a clientele of strictly very devout Christians. But now the clientele are changing … adding new seekers of spiritual meaning to the mix.
And their shopping options are no longer limited to traditional Christian bookstores and gift shops. This vast group of potential customers is buying from the Internet, from mainstream retailers, from religious and mainstream magazines, from TV and radio ads. All of which need Christian market trained copywriters.
Why just write ordinary sales copy when you can express your beliefs at the same time?
Why write just ordinary sales copy? Why not write inspirational copy? With the secrets revealed in this new program that’s exactly what you’ll do.
- Discover 9 keywords and phrases that gain the reader’s trust. A Christian prospect does not mean a gullible one. Your first step in selling to him is to gain his trust using these specific words, phrases, and ideas that bind you to him as a fellow Christian.
- Master the 2 fundamental elements to consider when developing your “voice.” You cannot convince your prospect to trust you – and buy from you – if you talk to him like a huckster. Your voice must be honest and sincere. But mainly it must be yours. These 2 fundamental elements will help you easily master your voice – a massive hurdle for most copywriters.
- Implement this simple tip on “language” that could save your entire package. The hard-won trust dangles by a thin thread that can snap if you’re not careful. But this one, simple tip transforms that flimsy thread into an unbreakable bond.
Explore the possibilities of making a sideline business a money generator
You’ve got the entrepreneurial spirit in you. I know because you already invested in AWAI’s Accelerated Program for Six-Figure Copywriting.
Now, in AWAI’s Secrets of Writing for the Christian Market program, Duke shares insider secrets for writing powerful effective sales copy. But he also shares easily implemented strategies for creating your own products for the Christian market.
What could be more profitable? You create the products and write your own copy. Recall how Duke generated over $1 million in four years doing just that. You can do that too with Duke’s product development strategies.
I have even more exciting possibilities to share …
A treasury of proven controls to flatten the learning curve
We’ve carefully selected 10 controls from the Christian market for you to study to accelerate your success in this rewarding market. Abny Santicola – an editor at Target Marketing’s Who’s Mailing What! – analyzes them thoroughly and shares with you why they became million-dollar controls.
This bonus can literally pave the way to your copywriting success in this market.
If you were to get a top copywriter to critique one successful package and tell you why it worked, it can easily cost you over $1,000. But these 10 critiqued controls give tremendous insight into what drives a successful package in this very special niche. This is easily a $10,000 value – yours for FREE!
This is a great way to master direct-mail copywriting – study what’s working in the marketplace today. And that’s what you’ll do as part of our comprehensive program.
You’ll have 10 vivid examples illustrating how to apply the insider secrets you learn from Secrets of Writing for the Christian Market.
173 ready-to-order clients
Target Marketing has been operating the Who’s Mailing What! Archive for 20 years. Another incredible bonus AWAI is packing into the program for you is a current listing of 173 top mailers in the Christian market.
This resource gives you the names of the major mailers in this market. But it also provides their addresses, phone numbers, websites, and the best person to contact. These companies are looking for copywriters who can deliver. And you’ll have a database with 173 of your best prospects right on your desk top.
Just one fee from one client from this list can supply you with more than you paid for the entire program. Now, just think if you get jobs from 10 of the clients on this list. WOW! How’s that for a return on investment? And this bonus resource is included in your program materials … FREE.
A paid job could be waiting for you
But we’ve got one more valuable bonus for you. We’ve also included a “live” spec assignment from a Christian business. Everything you need to land your first paid assignment, which could be worth $1,000 or $1,500 or $2,500 or more.
You’ll receive all the critical information about the client: background information, where to find more about the business, what the client is looking for in your copy, and how to submit the copy.
And because we want to give you every advantage we can …
We’ve included as an extra-special tool, a pre-submission assignment checklist. This comprehensive “preflight” checklist allows you to make sure you’ve done everything the way you should to maximize your copywriting before you submit your assignment to a client or potential client.
Couple your passion for writing with your faith and surge into a rewarding career in the Christian market
Once you master the secrets of writing for the Christian market, you can focus solely on this rapidly increasing niche. Or you can add it to a niche you’re currently specializing in.
Do you already have an interest in the financial market? Add a deeper purpose to your copywriting by promoting Christian-based insurance companies and mutual funds. One insurance company, for example, has a special policy with no deductible if you have an accident while driving to or from your place of worship.
Enjoy real estate? There are a multitude of real estate agents, mortgage lenders and related associations openly marketing themselves as Christian.
There are even Christian subdivisions popping up across the country. And there’s at least one entire Catholic town in Florida.
How about combining your interest in health and nutrition with your faith? ABC News featured a Christian fitness club in Maryland where you can “work your thighs while you proselytize.”
In addition to fitness clubs and gyms, faith-based diets are also on the rise. Or you can help sell vitamins and supplements.
Do you enjoy writing space ads? There are over 200 Christian magazines and newspapers. Each one full of ads – and potential clients.
You invested in your success with the Accelerated Program for Six-Figure Copywriting because you wanted freedom – freedom from your job, from your boss, or simply the freedom to work for whomever you choose.
You were seeking a more meaningful career. And writing for the Christian market is about as meaningful as you can get.
Your own core beliefs and emotions will be perfectly aligned with your work!
Not a minor splinter niche … but the mainstream coming into its own
First realize that between 76.5% and 86.2% of the U.S. population are Christian. Researchers, economists, politicians, trend-spotters/futurists, marketers and business leaders agree: America is embracing religion in droves.
And the good news for you is that multitudes of Christian-based businesses haven’t yet entered mainstream marketing.
In other words, there are tens of thousands of products and countless services still using weak copy. There’s an enormous need for skilled copywriters just like you. Copywriters who are also passionate about writing for a higher purpose.
Can you really make a living writing for this market?
Definitely! Earning a six-figure income writing for the Christian market is definitely an easily achievable goal.
I was amazed at the possibilities, and I think you’ll be too. Your prospects range from local small “mom and pop” stores to professionals. For example, there’s a Christian association of medical doctors and dentists. And there are entrepreneurs, music stars, mid-sized businesses all the way to major corporations who need your services.
One example of big business is FoxFaith. In October of 2006, 20th Century Fox Home Entertainment began reaching out to the Christian market with a new label – FoxFaith.
FoxFaith will produce up to a dozen films each year based on works by Christian authors with a clear Christian message. “We simply recognized a hugely underserved audience and seized the opportunity,” stated Jeff Yordy, FoxFaith’s vice president of marketing.
Clients small and large are ready to present you with fun and fulfilling opportunities. And best of all, you’ll be writing for something you really believe in. Something that can also help other people enjoy more fulfilling lives.
And isn’t that the best reward of all? Will you let this opportunity pass you by?
Find fulfillment and success
When you consider the individual elements of Secrets of Writing for the Christian Market, the total value is over $12,500. Plus, who can truly estimate the value of wisdom from our insider experts?
You’ve got the spiritual passion. You’ve got the desire to write for a higher purpose.
And now, you can get the tools and know-how to combine your passion and your work into a wonderful and meaningful career in one of the fastest growing markets. Tools like:
- Vital tips on how to tailor your writing for the Christian market and what unique secrets you MUST know to avoid costly mistakes in your copy
- How to get started
- How to find and retain clients
- Interviews with the experts
- A cadre of research resources for writing great copy, and finding clients
Plus you’ll receive three amazing bonuses:
- A “live” spec assignment and the opportunity for your first paid assignment … a potential value of $1,000 or $1,500 or $2,500 or more
- 10 recent controls – analyzed and dissected for you – from the Who’s Mailing What! Archive … a $10,000 value
- Target Marketing’s current directory of 173 major mailers from the Christian market … priceless
The best part is we’re offering all this to you for only $399!
That’s well over $12,500 worth of knowledge and resources for only $399! So don’t wait. If this letter “connected” with you, then you’ve definitely got a passion for this market.
30-day guarantee
The essence of a happy and successful life is mixing your passion with your work. Writing for the Christian market allows you to enjoy a whole new level of fulfillment with your copywriting career. Don’t hesitate. Follow your inner compass.
Get AWAI’s Secrets of Writing for the Christian Market today.
But you don’t have to worry if you decide this isn’t the niche you really want to write for. Or if you’re not satisfied with the program in any way.
Try the program for a full 30 days after receiving it. If this program isn’t what you’re seeking, or if you discover that Secrets of Writing for the Christian Market is simply not for you – all you have to do is let AWAI know within 30 days, and you’ll receive a full, no-questions-asked refund of the purchase price. No questions asked. And no hassle. Simply our blessing for having tried it.
You truly have no risk. So if the idea of writing for the Christian market touches your heart, if you felt something “click” as you thought about touching and enriching other people’s lives while enriching your own … then follow your heart. You deserve to find out for certain if this is the path for you.
For immediate delivery, click below. Or call Tammy, Jackie or Pat at 1-866-879-2924.
Sincerely,
Katie Yeakle
Executive Director
American Writers & Artists Inc.
P.S. There truly is no other program on the market that comes close to AWAI’s Secrets of Writing for the Christian Market. Two things set this program apart. No where else can you get 30 years of personal and direct insight from Duke Clarke and the four other experts from our Christian market Board of Advisors.
Nor can you find anywhere else all the incredible hands-on resources we’ve compiled for you. Where else can you have everything about the passion, voice, brand, language, and mindset of this market spelled out in detail?
You don’t have to struggle through trial and error for 5, 10 or 20 years. It’s all available to you now. Just click below to get started now.
