How a “Second Pair of Eyes” Can Increase Your Freelance Writing Income
What I'm about to say might sound boastful. And I hate doing that.
But over the years while writing editorial content for AWAI, I've had many readers tell me how much they like my style and the information I pass on.
See, I told you it sounded boastful. But it isn't really. Because those compliments aren’t solely mine to enjoy.
Those comments really belong to a very important person in my workflow.
Sandy Franks, AWAI’s very own Copy Chief.
So, if you enjoy my style and the information I bring you, you really have Sandy to thank for it.
Let me explain.
In my 20 years as a freelance writer, I've seen many factors that transform run-of-the-mill copywriters into great copywriters.
Understanding and using the strategies and secrets you learn through AWAI provide a major step in that direction. But even those strategies and secrets may not be enough for everyone pursuing a freelance writing career.
Because we writers so often write in isolation.
This isolation means that even if we think we’re writing the strongest copy possible, it’s easy to fall short of where we want to be.
A crucial key then in making sure copy is successful is having a “second pair of eyes” to make sure it’s as strong and convincing as it can be.
This is the role of an effective Copy Chief.
You'll sometimes see the role of Copy Chief equated with the role of a copy editor. But for us copywriters, a good Copy Chief provides so much more than simple copyediting.
A good Copy Chief provides guidance, critique, and ideas to help improve your writing in ways you might not have seen because you’re so close to it.
Let me give an example of how a friend of mine grew from apprentice copywriter to master because of her Copy Chief.
That friend is Carline Anglade-Cole.
When Carline started writing copy, she worked with Clayton Makepeace as her Copy Chief. Now, Clayton's a pretty nice guy. But he's tough. And he was tough with Carline.
His guidance as Copy Chief helped her become one of the highest-paid freelance alternative health copywriters working today. (This isn’t just me saying this, either. Carline has told this story many times.)
Carline is just one example of many I know where a copywriter’s career has been propelled to success because they left the isolation of solitary writing and partnered with a strong Copy Chief.
Which brings me back to Sandy Franks …
So, let me tell you, writing and editing e-letters like The Writer's Life can be a huge challenge. A challenge I love, but a challenge nonetheless. The biggest part of that challenge is coming up with ideas.
Sandy has been a godsend in pointing me toward ideas that often escape me. She helps me find focus. She reads and edits my copy. And when my copy can be strengthened, she points me in the right direction.
Now, I've had other Copy Chiefs over the length of my career, but I wanted to use Sandy as an example because her help and effectiveness is so immediate and important to my writing.
So, I guess this essay really has two purposes.
First: Thank you, Sandy.
Second: I hope you consider how important having a Copy Chief could be in propelling your own career to greatness. Please join us tomorrow as none other than Sandy Franks will share with you the 12 copywriting projects clients need most in today’s Internet-driven environment and ones with the greatest income potential for your freelance business.
Also, I'd love to hear your thoughts on the importance of having that extra pair of eyes to achieve the writer's life. Please comment below to give us your thoughts.
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