Video:
Write Now! Persuasive Writing Prompts:
Sell It Like the Evening News

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

In this Write Now! exercise, practice writing short headlines that grab attention.

Watch this video by Pam Foster, Director of Copywriter Training at AWAI (American Writers & Artists, Inc.) to see how you can strengthen your copywriting and results. (Or read the transcript below.)

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The 10:00 local news may not be your main source of news anymore, but one way TV stations draw their viewers in is by teasing stories during prime time. If you think about it, news stories need to "sell," right?

Practice your headline writing skills learned through AWAI, by taking an interesting local story you see online and writing a variety of quick 10-second clips or teasers that could be used to grab a viewer's attention and pique their curiosity for they’ll be sure to tune in (much like a headline.)

You'll find yourself getting better with each one you write.

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: March 1, 2017

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