AWAI Writer’s Blog

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Playboy’s Guide to Building a Million-Dollar Clientless Copywriting Business

There are three elements to a million-dollar clientless copywriting business. Ben Settle illustrates what they are with a simple real-life example.

The 6 Psycho-Traits of the World’s Most Successful Clientless Copywriters

You can be a successful copywriter without having any clients. Email marketer Ben Settle outlines the six psychological traits you need to cultivate.

When You Should “Write For Free”… And When You Shouldn’t

Should freelancers write for free? Should you have to write “on spec” in order to land work, or are clients out of line to expect it? Get the answers here.

4 Best Practices for Networking in Person

In-person networking is a great opportunity to make a strong impression. Especially when you use Ilise Benun’s 4 best practices for building relationships.

Niche Yourself Today to Get More Freelance Writing Clients, Faster

Having a niche makes getting clients easier, helps you focus your marketing, and earn more money. Make your choice once and for all with Pam Foster’s help.

Where’s the Fun in B2B Copywriting? (Hint: Almost Everywhere)

B2B isn’t only a great path for writers because of the money, variety, and demand. Steve Slaunwhite says B2B writing projects can also be a lot of fun!

7 “Elevator Questions” about B2B Copywriting

Expert Steve Slaunwhite gets a lot of questions about the opportunity for B2B copywriters. He offers his best, concise answers to the top 7 questions.

Why is Copywriting Like Spaghetti Sauce?

Learn about targeting a specific customer base from, of all places, a study about spaghetti sauce. It’s an important lesson about appealing to clients.

“What If I Don’t Believe in the Product I’m Selling?”

Do you have to believe in the product you’re writing about to craft effective copy? AWAI’s Executive Director Katie Yeakle has the answer…

How Query-Answer Web Page Copy Will Make You a Marketing Hero

When you can write this kind of copy, not only will people flock to your web page, you’ll be a marketing hero to your clients.

SEO Basics Every Web Writer Should Master

Top-notch SEO copywriters understand how search engines work and help their clients rank high in the results. Start here by learning the basics.

Want an SEO Copywriting Career? 12 Questions, Answered

Curious about SEO copywriting as a career or writing path? Here are the 12 most common questions answered by SEO copywriting pioneer, Heather Lloyd-Martin.

The 4 Pillars of Success for Your Freelance Copywriting Career

Build momentum for your freelance copywriting career by following the four pillars of success. Pam Foster reveals how you can achieve your goals faster.

Building Team YOU

Being a freelance writer doesn’t mean you have to go it alone. There’s a better way to achieve your goals — and enjoy the journey to the writer’s life even more.

Colorado Man’s Winning Recession Recovery Plan: Copywriting

The U.S. financial crisis ended Mike Connolly’s successful real estate career. Then he discovered copywriting and a career with no limits on his income.

YOU Are the Most Important Aspect of Your Writing Business

If you want to live a more fulfilling, successful, and prosperous writer’s life, Ted Capshaw says there’s one important change you need to make.

3 Proven Ways to Move Forward in Your Copywriting Career

Build momentum in your copywriting career when you follow these three proven, simple steps.

5 Words to Gain Instant Credibility as a New Freelance Copywriter

Looking to be hired as a freelance copywriter? Use these five magic words to set yourself apart from other writers.

10 Really Good Reasons to Quit Your Job and Start Your Own Writing Business

Going from a steady job, with a steady paycheck, to start a writing business is a big deal. Michael Katz has 10 good reasons why you should make the leap.

An Often Overlooked Source of Copywriting Clients

There’s one group writers overlook as prospective clients. Candice Lazar is here to explain why it’s an obvious opportunity and how to make the most of it.

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