AWAI Writer’s Blog
AWAI Writing Challenge Winning Entry: The Gift of Life
November 19, 2009 (09:02:33 am)
Hugh Andrews on giving … and getting … the gift of life in his winning writing challenge essay.
AWAI Writing Challenge Honorable Mention: A Surprise Thanksgiving Guest
November 19, 2009 (08:53:38 am)
Allyson Gierke on making room for one more at the Thanksgiving table.
AWAI Writing Challenge Honorable Mention: Giving Thanks to the Man Who Brought My Dreams to Life
November 19, 2009 (08:47:49 am)
Mark Henderson honors the man who gave him his wings.
AWAI Writing Challenge Honorable Mention: Perseverance
November 19, 2009 (08:36:03 am)
Cheryl Ireland shares how perseverance has shaped her new life as a writer.
Hello and Goodbye For a Little While
October 28, 2009 (04:13:15 pm)
The Wealthy Web Writer blog takes a break for bootcamp and a little bone mending...
Use the “15-Minute” Rule and Still Accomplish Your Most Important Resolutions for 2009
October 22, 2009 (09:57:49 am)
Even though the year is coming to a close fast, you still have 2 1/2 months left. That’s plenty of time to accomplish your biggest resolutions for 2009.
The Changing Landscape of Copywriting
October 21, 2009 (11:04:20 am)
Learn why the role of a copywriter is still crucial even as the advertising landscape goes through a substantial change...
Defining Emotions, Desires, and Motivation
October 14, 2009 (11:53:12 am)
Learn the subtle difference between emotions and desires, and how you need both to motivate your prospect...
AWAI Writing Challenge Winning Entry: “The Ancient City” – aka … My Hometown
October 13, 2009 (02:48:37 pm)
Writing Challenge Winner Nicholas Marziani’s favorite thing about his hometown – the fabled Fountain of Youth.
AWAI Writing Challenge Honorable Mention: The City of Dreams – Bombay
October 13, 2009 (02:07:05 pm)
The best thing about the city of Bombay lies in its spirit, the resilience, the bonhomie and the dreams of the citizens which keep the city alive.
AWAI Writing Challenge Honorable Mention: The Best Thing About My Hometown – The Farmer’s Market
October 13, 2009 (01:59:49 pm)
The Farmer’s Market is like a piece of history for John Wiggill … and it’s one of his favorite things about his hometown.
Crafting Strong USPs for Fun & Profit
October 07, 2009 (12:04:43 pm)
Discover the elements that go into crafting a strong USP...
Selling More Than Just Features and Benefits
October 02, 2009 (10:12:16 am)
Learn how to drill down to the emotional level that prompts your prospect to take action...
AWAI Writing Challenge Winning Entry: A Job No “Temp” Should Have to Do
September 24, 2009 (03:04:54 pm)
Writing Challenge Winner Gloria Rand tell about her “worst job ever” … being a temp with out a very unreasonable boss.
AWAI Writing Challenge Honorable Mention: Prometheus’ Fire or Pandora’s Box? Or How I went from “The Alien” to “The Brady Bunch”
September 24, 2009 (03:02:56 pm)
Writing Challenge Honorable Mention Lynn Wiley describes what happens” when she took a “worst” job that was way more than she bargained for.
AWAI Writing Challenge Honorable Mention: From Selling $10 Pizzas to Selling $100,000 Private Golf Club Memberships
September 24, 2009 (03:00:19 pm)
Delivering pizzas – Kathy Sanders worse job – taught her that she was born to be in sales.
Get Your Reader Personally Involved
September 23, 2009 (01:56:47 pm)
Learn how to use involvement devices to engage your readers and get them to take the action you want...
Focus Makes Perfect
September 18, 2009 (05:50:42 pm)
As a writer, you have dozens of options. So today Sid Smith shows you how to focus in on what's right for you, to ensure your success.
Using Assumptions and Presuppostions In Your Copy
September 16, 2009 (11:58:41 am)
Learn how experiences influence patterns of behavior, and how that information can be used to strengthen your copy...
What Color Belt Are You?
September 10, 2009 (11:54:00 am)
Michael Masterson is thinking of starting a of belt-ranking system for copywriters, like the one in Brazilian Jiu Jitsu. What do you think about this?
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”