AWAI Writer’s Blog

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Revealed: Hidden Stashes of Headline Inspiration

If your headline stinks, you might as well throw your writing away. But where can you get inspiration for compelling headlines?

Is Copywriting a Man's Career? The Copywriter Who Cracked the Glass Ceiling

Is copywriting a man's career? Master Copywriters Kim Schwalm and Carline Anglade-Cole will tell you differently. Here's who to thank.

When Being Invisible is Golden …

What does achieving the writer’s life as a successful copywriter have to do with umpiring Little League games? Let master marketer Brian Kurtz tell you.

The True Secret to Attracting Great Clients as an Online Copywriter

The path to success as an online copywriter is having great clients. Web copywriting expert Nick Usborne shares his true secret to attracting them.

Benefits that Sing and Soar
 — in Five Simple Steps: Part 2

It's not enough to use benefits. You must connect benefits to your prospect's real emotions. In Clayton's words, your benefits must be “fully dimensionalized.”

Benefits that Sing and Soar — in Five Simple Steps: Part 1

Do you use “Faux Benefits” instead of real benefits in your promos? Clayton Makepeace shows how to avoid this success-killing mistake in five simple steps.

Make Your Product’s Benefits SPARKLE

Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.

3 Essential Strategies for Dominating in B2B Copywriting

B2B success starts with choosing the right niche. But that's not enough… not if you really want to achieve the writer’s life. Here's the rest of the story.

How to Choose a B2B Copywriting Niche

Casey Demchak has been a successful medical B2B copywriter for 16 years. His secret? It started with making the right choice.

Choose the Online Copywriting Work You’ll Enjoy the Most

Online copywriting and its exploding abundance of opportunity is a great way to achieve the writer's life. But with so many opportunities, which should you pick?

The Story of Exploding Abundance for Online Copywriters

Has anybody told you new copywriters are locked out from the rich opportunities of online copywriting? Nick Usborne tells us how wrong that is.

Building Long-term Financial Independence - The Rest of the Story

Want to build long-term financial independence? It's easy when you know how and where to start. Here’s the rest of the story…

How to Become Independently Wealthy

Copywriting can make you a lucrative income. But Mark Ford advises a lucrative income does not necessarily mean becoming independently wealthy.

Package Your Copywriting Services in 8 Simple Steps

If you don’t know how to price your services right, you'll sink into the pit of “desperation pricing.” Follow 8 steps to package your copy services.

What Clients Look for in a B2B Copywriter

B2B copywriting is a very lucrative path to the writer's life. But what do B2B clients look for when they want to hire you? Steve Slaunwhite gives us the inside track.

The 6 Key Differences Between Business-to-Business and Business-to-Consumer Marketing

B2B marketing can be a fast route to the writer's life. And B2B copy can be easy to write. But … to be successful, you must know these 6 crucial keys.

How to Avoid Getting Your Newsletter Deleted

Your next B2B client (or your first one) may ask you to write a newsletter. Here's how to keep it from being deleted.

Want to Write an Effective Story Lead? Follow These Four Surefire Strategies

Leading a promo with a compelling story can capture your reader's attention quickly. But not all stories will work. Here are four strategies to ensure yours will.

Did You Hear the Story about … ? Power Stories to Persuade and Sell

Numbers and statistics can sometimes tell a powerful story. But you know what? Nothing catches and keeps attention as effectively as a good story.

To Master Copywriting, Learn to Listen — to Yourself

Marcia Yudkin — one of the "few genuine thought leaders in copywriting” — shares the secret of one person you must listen to so you can master copywriting.

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