• American Writers & Artists Inc.

Take Your Copywriting to the Next Level … Mastery

If you’re familiar at all with copywriting, you probably already know what the life of a successful copywriter holds in store for you …

  • Living your life on your terms
  • No bosses telling you when to come and go
  • Living and working where and when you want
  • And, of course, earning good money … not only now, but well into your retirement years, too

And if you’re working through AWAI’s Accelerated Program for Six-Figure Copywriting, you’re well on your way to a career and a lifestyle most people can only dream about.

No question, the skills you’re polishing right now will help you get there. And if you’re like most people, the Accelerated Program and some persistence is all you’ll need to launch a good, successful copywriting career.

But if you’re eager …

If your gut is telling you that you really want this …

If you’re working your way through the program and you’re thinking, “Wow, this is exactly what I’ve been waiting for. I need to make this happen for me fast!” – we want to help give you every opportunity possible to move to the “front of the crowd.”

These programs will not only let you take that crucial “giant leap forward” in your copywriting career – they’ll propel you past the competition … and give you the knowledge, skills, and confidence you need to out-write and outperform some of the top copywriters on the planet.


The Masters Program for Six-Figure Copywriting

Masters Program All you need to do is take that all-important step from where you are now … to the “next level” of success. How do you do it? You master the bigger, deeper secrets of copywriting. And AWAI’s Masters Program is the most comprehensive advanced program on copywriting ever created. Simply put, it’s a collection of all the most powerful copywriting secrets you’ll ever need to know to become a great copywriter.

  • It delivers the deeper industry secrets that’ll have you writing more gripping and more powerful direct-response copy the instant you begin using them.
  • It’ll propel you past the competition … and give you the knowledge, skills, and confidence you need to out-write and outperform some of the top copywriters on the planet.
  • You’ll understand the business of copywriting – and the art of selling – at such a profoundly high level that there will be no limit to how successful you can become.

Many of our “Wall of Fame” members credit much of their success to the Masters Program. You, too, will be amazed at just how many “ah-ha” moments you’ll encounter in this program … and how quickly you’ll grasp these more advanced copywriting concepts.

No question, the Masters Program is a resource you’ll visit many times throughout your career.

Order AWAI’s Masters Program: $890 or start today for just $39 with 23 additional payments of $39 each

Learn More »

“I am only three months into the Masters Program and already it has helped me land two new jobs. This program pays for itself many times over. I strongly recommend the Masters Program to all AWAI members.” – Paul D., Carlsbad, CA


Turn Your Copywriting Dreams into
Reality in Just Three Days …

AWAI’s FastTrack to Copywriting Success Bootcamp

November 4-7, 2009 — Delray Beach, Florida

Bootcamp Get ready to say goodbye to your “day job” and make the leap to working copywriter earning six figures – or more – faster than you ever thought possible at this year’s Bootcamp.

At Bootcamp you’ll:

  • Rub elbows with the Masters
  • Discover the secrets to success in the hottest direct-mail areas today
  • Meet with real clients and find out exactly what they want
  • Learn how to deliver winning packages every time
  • See for yourself how you can have the time, money and freedom you’re looking for as a freelance copywriter
  • Connect with actual representatives from many of the industry’s biggest direct-response companies at the Job Fair
  • Strengthen your core copywriting skills with the very Masters who developed these winning techniques

If you’re serious about taking your success commitment to the next critical level – Bootcamp is the one event you need to attend to give your copywriting career the kick-start you’ve been looking for.

Learn More or Reserve Your Spot for 2009

“I landed my first paid copywriting assignment two months after I attended AWAI’s FastTrack to Success. Six months later, I had all the work I could handle.”
– Krista J., Roswell, GA
“I’ve been to the AWAI Bootcamp for the past two years and I wouldn’t miss it for the world. Every year I learn more than the year before … but most of all, each year Bootcamp becomes the launching pad for new projects, new clients, and most of all, better copy.”
– Marcella A., Cincinnati, OH,

Creative Rules for the 21st Century
the Richest Resource of Copywriting Secrets
for Today’s Market

Creative Rules People react to copy and marketing techniques differently from one generation to the next … even from one year to the next. So in order to drive response through the roof, you need to understand everything it takes to write effective copy today.

Introducing Creative Rules for the 21st Century – your definitive guide to the latest, most up-to-date techniques, formulas and rules for writing powerful, persuasive copy – including new copywriting “tricks” never before in print!

In this brand-new, 239-page program, industry legend Herschell Gordon Lewis shows you …

  • What’s working on envelopes today … and what not to say
  • Why you shouldn’t use “Dear Friend” anymore – and 14 suggestions of what to use instead
  • Three little words that immediately melt the reader’s objection to a statement he might otherwise reject
  • What never to put on a lift note – a common mistake that destroys its impact
  • Six appeals to use when writing to seniors … 12 “no-no” words to avoid when writing a fundraising appeal … and 12 “power words” that get donors to respond
  • Why the staple of sales letters for the past 50 years – the Johnson Box – is dead … and what to use instead
  • Rules for Internet copy … what not to use in email subject lines … and a simple device to boost response in email marketing copy
  • Something you should never do in direct-response print ads or direct mail … but which can help your email message bypass the spam filters
  • Why “20-year guarantee” out-pulled “lifetime guarantee” in a test … why you should never use asterisks or footnotes in sales copy … and what works even better than facts when you have to back up a claim

And so much more!

In Creative Rules for the 21st Century, Herschell shows you how to be in command of every word … every nuance … and every reaction by your reader. And he gives you dozens and dozens of examples to boost the power of your copy.

This is the most timely, up-to-date copywriting resource you’ll ever see … Order today!

Order Creative Rules for the 21st Century: $299 $199

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Important News for Aspiring Copywriters …
Make the Leap in 8 Easy Steps

Making the Leap You can make the leap from aspiring copywriter to professional copywriter with an easy-to-follow, 8-step plan.

Turning your copywriting skills into a thriving copywriting career just might be one of the most important things you’ll ever do in your life.

Once you reach your copywriting goals, you’ll never have to worry about being caught in a regular run-of-the-mill job again.

You’ll also have the peace of mind of knowing if you lost everything tomorrow, as long as you have access to a pen and a piece of paper, you could rebuild your fortune instantly and do it from anywhere in the world.

Making the Leap shows you how to find the courage, commitment and confidence to turn your copywriting skills into a $100,000+ per year freelance career. It’s just the “shot in the arm” you need to take that next, big, dramatic step in your copywriting career.

Order Making the Leap – A Practical, Hands-On Guide to Launching Your Successful Freelance Career: $59

Learn More »


Master-Level Copywriting Articles and Resources

4 Questions That Will Improve Your Copy Instantly! by Guillermo Rubio, AWAI Staff Writer

The One Power Tool That Will Easily, Instantly Ratchet Up Your Copy, by Jennifer Stevens, Freelance Copywriter

10 Books Every Copywriter Should Read – Twice, by John Forde, Copywriter

AWAI Success Story Ed Gandia on How He Made the Transition From Over-Worked Salesman to Six-Figure Copywriter in Just Over Two Years, by Katie Yeakle, Executive Director, AWAI

Business Building Tips From a Million-Dollar Copywriter, by Guillermo Rubio, AWAI Staff Writer

How Long Should a Sales Letter Be? By Michael Masterson

“This Website Has Exactly What I’m Looking For!, by Nick Usborne

Six Techniques for Jumpstarting Your Creative Engine When You Have Writer’s Block … Advice From AWAI Board Members John Forde, Bob Bly, Don Mahoney, Michael Masterson, Jen Stevens, and Paul Hollingshead

How AWAI Member Joshua Boswell Turned a $2,000 Assignment Into $60,000, by Guillermo Rubio, AWAI Staff Writer

How to Force Your Reader to Keep Reading – Let Me Explain … by John Wood, AWAI Staff Copywriter

A Concerned AWAIer Asks … “Doesn’t more copywriters mean more competition?!”, by Katie Yeakle, Executive Director AWAI

Are You Breaking the Cardinal Rule of Copywriting? by Paul Hollingshead, AWAI Co-Founder

Access The Golden Thread Archives

Interested in other work-at-home opportunities that have the potential to make you a six-figure income, and generate real long-term wealth? Then check out our Wealth Careers section of the website.


Live Your Dream Lifestyle … and Get Paid for It!

Imagine getting paid to do what you love! Enjoy traveling? Why not live the romantic life of a travel writer! Love to read? Maybe you would like to see your own name on the cover of a book when you make it as a published author.

If that sounds appealing, then our Lifestyle Careers are for you.


Work At Home and Take Control of Your Life

Experience the benefits of working at home like a flexible daily schedule and no boss breathing down your neck … by starting your own home-based business! AWAI can show you how easy it is with its Work-at-Home Careers section of the website.