John Forde:
A Master at Writing More
Controls More Often
"If you write copy … how many chances to sell your talents to the businesses you know and trust have you overlooked? Company websites … local sales brochures … online ads and sales letters … print ads in local papers … even P.R. pieces or ezine editorial.
It might be the small gigs that get you started. It might be the big opportunities that let you smack the cover off the ball at your first at bat. Either way, I’ve met plenty of people who had no grasp about what role copywriters play.
Masterson’s [Accelerated Program for Six-Figure Copywriting] offers the most thorough and well-organized approach to the subject I’ve seen anywhere. There’s not a technique or secret in there that I haven’t found helpful over the years. I owe a great deal of my own success to Mike Masterson. And I tell him so regularly. As for the program, I’d recommend it to anybody – not just direct-mail copywriters, but anyone who’s trying to get a grip on what makes marketing work."
JOHN FORDE has been writing winning controls for going on two decades now. He’s made untold millions for clients in the financial, health, and travel industries. John also works as a copy coach, hosting intense seminars for two or three hundred marketers and copywriters at a time.
John Forde also writes the successful and very useful eletter, The Copywriter’s Roundtable.
Articles by John Forde
- Secrets of Master: Brainstorming for One
- At Least 10 Books Every Copywriter Should Read - Twice
- Guilt Marketing – A Vintner’s Secret Weapon
- How to Add Power Negotiation Tactics to Your Sales Pitch
- Mastering the Hidden Power of Lift Notes
- 11 Things You Can Do Right Now to Fix a Client’s Website (and Yours!)
