Video:
Write Now! Persuasive Writing Prompts:
Write a Story in Two Sentences

Practice your copywriting skills with this prompt from The Professional Writers’ Alliance (PWA).

In this Write Now! exercise, you’ll practice your “get to the point” writing skills by creating a compelling story in just two sentences.

Watch this video by master email copywriter Ben Settle to see how it works … and how this approach can be extremely effective when using stories in your ad or email copy. (Or read the transcript below.)

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People are hardwired to be persuaded by stories, in fact entire religions have been created by stories and parables. Here’s an exercise that will make you a dramatically better storyteller in your ads and emails.

Simply write a story about your product or service in two sentences.

For example, media & publicity expert Paul Hartunian likes to say, "I can tell you the entire story of the American Revolution in two sentences: 'We fought the British, we won. The rest is detail’.”

Now you do the same. Write a story about a product in two sentences. This will get your brain used to breaking a story down into its most simple and easy-to-digest core, instead of getting lost and overwhelmed in too many details.

Here is an example, “Mr. Smith was obese, impotent, and scared of dying and his wife leaving him. He started exercising and taking XYZ supplement and now has the size, weight, and sex drive he did when he was in his early 20’s, with a wife who loves him now more than ever.”

Tell a story about something you want to sell in two sentences like this and watch your response rates soar.

Write Now! persuasive writing prompts are presented by the Professional Writers’ Alliance (PWA) — a professional association just for direct-response industry writers. Learn about the many benefits of a PWA membership.

The Professional Writers’ Alliance

The Professional Writers’ Alliance

At last, a professional organization that caters to the needs of direct-response industry writers. Find out how membership can change the course of your career. Learn More »


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Published: March 8, 2017

2 Responses to “Write Now! Persuasive Writing Prompt: Write a Story in Two Sentences [video]”

  1. telling stories has always been of a deep interest to everyone. Stories influence more and cast a deep impact on the reader.
    When you tell a story about a product, you are selling, the reader feels concerned with the product and you get more chances of his purchasing the product.
    Stories stir the inner conscious of the reader and he feels as if the story is of himself. He is intrigued with the power of story.

    Mahesh SeelviMarch 18, 2017 at 11:41 am

  2. Am I the only one who noticed he flip flopped the word "now" to the end of the sentence from its position in the copy. Not that it matters to the tip he has divulged.

    Scotirish97May 5, 2017 at 9:51 pm


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