Paul Hollingshead:
From No Money and No Future to
Living a Dream Lifestyle
“Nobody teaches copywriting. It’s never offered as a career choice. So most people wander into the field, coming from some part of a company that needs direct-marketing copy, or through somebody who knows somebody who works in the field.
That’s the greatest little secret of our business … it’s kind of a ‘hidden’ career.
More and more companies are turning to direct mail to bring money in the door. With the increasing workload, there simply aren’t enough good copywriters to go around. And somebody has to write all of those letters.
It’s so funny. It’s a totally stress-free, high-paying business. But it’s America’s best-kept secret.”
PAUL HOLLINGSHEAD is a co-founder of AWAI. In 1994, while working at a Publix supermarket stocking the shelves, he answered an ad for a direct-mail copywriter and met Don Mahoney and Michael Masterson. Although he knew nothing of copywriting, he worked under Michael and consulted with Don on his first project, which brought in over a million dollars and launched his career.
Paul now leads a truly transformed life as one of today’s most sought-after copywriters … earning over $300,000 a year from just one client. In AWAI’s copywriting program, Paul reveals his specialty … exactly how to make that all-important emotional connection with your reader.
Paul lives in a little historic town in the Vermont countryside, where he continues to produce control after control … living the dream life of a freelance copywriter.
Articles by Paul Hollingshead
- An Easy Way to Make Your Copy More Inviting
- Are You Breaking the Cardinal Rule of Copywriting?
- The 3 Most Important Parts of Any Promotion’s Success
- Finding a Winning Tone for Your Copy, Part 4
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
