Paul Hollingshead:
From No Money and No Future to
Living a Dream Lifestyle
“Nobody teaches copywriting. It’s never offered as a career choice. So most people wander into the field, coming from some part of a company that needs direct-marketing copy, or through somebody who knows somebody who works in the field.
That’s the greatest little secret of our business … it’s kind of a ‘hidden’ career.
More and more companies are turning to direct mail to bring money in the door. With the increasing workload, there simply aren’t enough good copywriters to go around. And somebody has to write all of those letters.
It’s so funny. It’s a totally stress-free, high-paying business. But it’s America’s best-kept secret.”
PAUL HOLLINGSHEAD is a co-founder of AWAI. In 1994, while working at a Publix supermarket stocking the shelves, he answered an ad for a direct-mail copywriter and met Don Mahoney and Michael Masterson. Although he knew nothing of copywriting, he worked under Michael and consulted with Don on his first project, which brought in over a million dollars and launched his career.
Paul now leads a truly transformed life as one of today’s most sought-after copywriters … earning over $300,000 a year from just one client. In AWAI’s copywriting program, Paul reveals his specialty … exactly how to make that all-important emotional connection with your reader.
Paul lives in a little historic town in the Vermont countryside, where he continues to produce control after control … living the dream life of a freelance copywriter.
