• American Writers & Artists Inc.

Quick Tip:
Strengthen Self-Promotion with a Tagline

Quick, tell me which companies you associate with these slogans (answers below):

  1. "Choice of a new generation."
  2. "Think different."
  3. "Because we’re #2, we try harder."

These slogans are known as "taglines." A tagline is a sound bite that conveys your big promise to potential clients.

To come up with a brief, catchy tagline for your freelance business, start by thinking about the service you provide. Then, using a few words, describe what you can do for your client.

Your tagline will be a good example for your clients. When they see that you can get your own message across in a compelling way, they’ll know that you can do the same for them.

Develop your tagline. Add it to all your promotional material.

ANSWERS: (1) Pepsi, (2) Apple Computer, (3) Avis

How to Land Clients in 21 Days

How to Land Clients in 21 Days with Just Your Computer

How do I land my first client? It’s a question every aspiring freelancer asks eventually. Now, there’s a proven system for landing clients that removes the guesswork. Best of all? No cold calling. Learn More »


Click to Rate:
No ratings yet
Published: May 9, 2005

Guest, Leave a Reply
Please Note: Your comments will be visible by everyone.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can register for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)