American Writers & Artists Inc. The latest news from American Writers & Artists Inc. en (c) 2015 American Writers & Artists Inc. Wed, 28 Jan 2015 10:54:55 -0500 60 Boosting Email “Clickability” and Client Satisfaction Email clickability is one of the top measures of email success. Find three ways you can write email messages with better click through rates. Wed, 28 Jan 2015 10:54:55 -0500 Conquering Goal Buster #2: Lack of Intent A good goal is one you’re willing to work toward no matter what obstacles you face. What’s your level of intent to accomplish your goals? Wed, 28 Jan 2015 06:22:38 -0500 Conquering Goal Buster #1: Incongruent Goals If you set goals that aren’t in line with your deepest desires, you’re setting yourself up for failure. Here’s how to tell if your goals are good ones. Tue, 27 Jan 2015 06:04:13 -0500 Is Goal-Setting a Waste of Time? Setting goals and then not accomplishing them is frustrating. So, should you even bother? Do you need goals to keep you motivated and on course? Mon, 26 Jan 2015 06:58:02 -0500 Bob Bly’s 25-50-25 Rule Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each. Mon, 26 Jan 2015 06:53:39 -0500 You Found a B2B Client – Now Keep Them! Five useful tips on how to keep every B2B client that you land, including polishing drafts, writing all the pieces a client needs, and delivering sources. Fri, 23 Jan 2015 06:32:31 -0500 How to Flourish as a Writer by Prospecting for Repeat Business Learn how to generate lots of repeat business with four classic types of B2B content: blog posts, case studies, e-newsletters, and press releases. Thu, 22 Jan 2015 06:19:24 -0500 Best-Selling Book Just the Latest Success for this AWAI Member An AWAI member just became a best-selling author on Amazon, and says AWAI played a big role in helping her succeed. Check out the full story here. Thu, 22 Jan 2015 06:08:48 -0500 Replace Your Email Client with Gmail Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up. Thu, 22 Jan 2015 06:00:54 -0500 Brand New! Crash Course in B2B Content We are excited to announce the launch of our new program, Crash Course in B2B Content, which teaches you what's needed to succeed in the B2B content world. Wed, 21 Jan 2015 16:17:23 -0500