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Today’s Top 10

Make Your Product’s Benefits SPARKLE

Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.

Benefits that Sing and Soar — in Five Simple Steps: Part 1

Do you use “Faux Benefits” instead of real benefits in your promos? Clayton Makepeace shows how to avoid this success-killing mistake in five simple steps.

Are You Ready to Start Living The Writer’s Life?

Believing that you are not ready to start living the writer’s life may actually prove that you are ready. Read on to discover why.

The Story of Exploding Abundance for Online Copywriters

Has anybody told you new copywriters are locked out from the rich opportunities of online copywriting? Nick Usborne tells us how wrong that is.

How to Choose a B2B Copywriting Niche

Casey Demchak has been a successful medical B2B copywriter for 16 years. His secret? It started with making the right choice.

How to Avoid Getting Your Newsletter Deleted

Your next B2B client (or your first one) may ask you to write a newsletter. Here's how to keep it from being deleted.

The “Rogues Gallery” Secret for Writing Emails People Eagerly Look Forward to Reading and Buying From

In a good story, the hero needs a strong villain to challenge him. Master email copywriter Ben Settle says you should apply this concept to writing emails as well.

How a Legendary Copywriter Dead for 88 Years Will Help You Achieve The Writer's Life

The two most essential secrets of copywriting evolved over 100 years ago. Knowing how they evolved will make you a more successful copywriter.

B2B Copywriting is Open to All

Mac Bull explains why there is an opportunity for you in B2B copywriting, even if you have a disability.

What Clients Look for in a B2B Copywriter

B2B copywriting is a very lucrative path to the writer's life. But what do B2B clients look for when they want to hire you? Steve Slaunwhite gives us the inside track.

The Writer’s Life

The Only Sure Way to Make Real Progress This Year

Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.

A Little-Known, Yet Powerful 11-Step Action Plan for Leading a Successful, Happy Life

John Wood reveals his 11-step action plan. Follow it and it will help you lead a successful, happy life.

The Art of the Client Interview

That first client interview is a stress many people will never understand. Luck for you, Steve Roller has been there and has some great tips to make sure you ace it.

16 Ways to Put More Enthusiasm in Your Work and Life

The benefits of living a more enthusiastic life can't be overstated … John Wood has 16 ways to help breath a fire into your copywriting career, and your life.

How to Create a Pricing Structure that Builds Consistent Income

Cindy Cyr shares tips on how to create consistent income and the secret to creating package plans.

Be Happier and Accomplish More by Living Your Life With a Sense of Purpose...

John Wood shares how living your life with a sense of purpose can help you be happier and accomplish more and gives tips on how to start doing so.

Four Reasons Why You NEED a Mastermind Group

Rae Robinson has four reasons why a mastermind group will help accelerate your successful copywriting career.

How to Determine Your Value in the Marketplace

Landing a client is half the battle. Steve Roller walks us through the other half, working out the specifics of the deal.

Leadership Is Assumed, Not Assigned

Don't wait for anyone to tell you you're ready for the writer's life. As Steve Roller explains, no one will.

How To Get All the Clients You Need from People You Already Know

Cindy Cyr shares how tapping into the network of people you already know is one sure way to get all the clients you need.

The Golden Thread

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

Copywriters Have it Easy; Regular Writers Have it Hard...Here’s Why

Beloved A-list copywriter with 4 decades of experience explains why regular freelance writing is more difficult than achieving success as a copywriter.

Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter

No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.

The Secret Psychology of Becoming a Great Copywriter

Copywriters go through a predictable cycle of emotions, knowledge, and self-belief. Here's a breakdown of the four stages of this cycle. Where do you fit in?

The Power of One — One Big Idea

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

Why You Can’t Rush Your Success as a GREAT Copywriter

Becoming a GREAT copywriter is possible if you put in the time. But it doesn’t happen overnight… it takes patience, persistence, and perspiration.

The Copywriting Method That Works Every Time

In copywriting, hands-down one of the best ways to sell a product is telling a story.

Here’s How to Make Sure Your Copy Passes the Perry Mason Test

Proof is one of the most crucial elements in good copy. Here are eight techniques you can use to prove your case beyond any reasonable doubt.

Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns

Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.

Wealthy Web Writer

How to Build a Web Copywriting Portfolio FAST

Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.

You’re a Bitter Disappointment to Your Loved Ones and Yourself

Joshua Boswell shares how you can attract clients that are willing to pay you a ton of money, right now.

Attending Live Events: The Single Best Marketing Strategy

Are live events part of your marketing strategy. They can be one of the most effective, most profitable, and most fun ways to meet and land clients.

Counterintuitive Secrets to Getting More Done in Less Time

How can you earn more while working less? Mindy McHorse shares how she’s cut her work time in half, and how you can also get more done in less time.

How Being a Social Media Expert Can Build Your Web-Writing Income

Becoming a Social Media Expert is one of the fastest ways to land retainer agreements. But social media can build your income in other ways, too.

7 Ways Writing Is Just Like Rock Climbing

How is freelance writing like rock climbing? It can be scary. But the triumph you feel when you do well is unsurpassed. The similarities don’t stop there.

Why Loosening the Niche Knot Makes You a Better Writer

Do you struggle with picking a niche? Fear might be the reason. Learn about common niche fears and how to overcome them.

Can Cold Email Marketing Really Work?

Cold email marketing sounds like a long shot, but the truth is, if you do it right, your cold email marketing strategy can bring in qualified leads.

Why You Should Choose a Niche

Not sure if you should choose a niche? Click through to learn about three big benefits of choosing a niche for your web-writing business.

Facing Down the Twin Imposters Holding You Back

Success and failure both can disrupt your business and hold you back from your full potential. Learn how to make sure that doesn’t happen.



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