Today’s Top 10
Make Your Product’s Benefits SPARKLE
July 18, 2016 (06:37:52 am)
Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.
Are You Ready to Start Living The Writer’s Life?
July 21, 2016 (08:34:51 am)
Believing that you are not ready to start living the writer’s life may actually prove that you are ready. Read on to discover why.
Benefits that Sing and Soar — in Five Simple Steps: Part 1
July 19, 2016 (06:49:40 am)
Do you use “Faux Benefits” instead of real benefits in your promos? Clayton Makepeace shows how to avoid this success-killing mistake in five simple steps.
How to Choose a B2B Copywriting Niche
July 14, 2016 (06:47:42 am)
Casey Demchak has been a successful medical B2B copywriter for 16 years. His secret? It started with making the right choice.
The Story of Exploding Abundance for Online Copywriters
July 12, 2016 (06:35:55 am)
Has anybody told you new copywriters are locked out from the rich opportunities of online copywriting? Nick Usborne tells us how wrong that is.
Kansas City Father of 10 Tops Six Figures Working Part Time
July 12, 2016 (07:51:49 am)
Joshua Boswell is a well-known name among AWAI. But his six-figure career didn't happen overnight...Find out here how he worked through the programs, got clients, and made his dreams come true!
How to Avoid Getting Your Newsletter Deleted
July 04, 2016 (06:44:39 am)
Your next B2B client (or your first one) may ask you to write a newsletter. Here's how to keep it from being deleted.
The “Rogues Gallery” Secret for Writing Emails People Eagerly Look Forward to Reading and Buying From
June 24, 2016 (06:41:39 am)
In a good story, the hero needs a strong villain to challenge him. Master email copywriter Ben Settle says you should apply this concept to writing emails as well.
Copywriting Training Launches Satisfying Career for Freelancer
July 15, 2016 (07:14:14 am)
Copywriting training helped Shannon Goheen find a satisfying and lucrative career – and indulge in her lifelong love of writing while getting paid.
How a Legendary Copywriter Dead for 88 Years Will Help You Achieve The Writer's Life
June 27, 2016 (06:19:37 am)
The two most essential secrets of copywriting evolved over 100 years ago. Knowing how they evolved will make you a more successful copywriter.
The Writer’s Life
The Only Sure Way to Make Real Progress This Year
January 28, 2011 (10:13:51 am)
Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.
A Little-Known, Yet Powerful 11-Step Action Plan for Leading a Successful, Happy Life
December 07, 2010 (02:34:43 pm)
John Wood reveals his 11-step action plan. Follow it and it will help you lead a successful, happy life.
The Art of the Client Interview
July 03, 2012 (06:28:35 am)
That first client interview is a stress many people will never understand. Luck for you, Steve Roller has been there and has some great tips to make sure you ace it.
16 Ways to Put More Enthusiasm in Your Work and Life
February 24, 2012 (06:09:05 am)
The benefits of living a more enthusiastic life can't be overstated … John Wood has 16 ways to help breath a fire into your copywriting career, and your life.
How to Create a Pricing Structure that Builds Consistent Income
August 31, 2011 (08:19:06 am)
Cindy Cyr shares tips on how to create consistent income and the secret to creating package plans.
Be Happier and Accomplish More by Living Your Life With a Sense of Purpose...
June 23, 2011 (08:27:36 am)
John Wood shares how living your life with a sense of purpose can help you be happier and accomplish more and gives tips on how to start doing so.
Four Reasons Why You NEED a Mastermind Group
September 24, 2012 (06:16:46 am)
Rae Robinson has four reasons why a mastermind group will help accelerate your successful copywriting career.
How to Determine Your Value in the Marketplace
February 16, 2012 (06:10:30 am)
Landing a client is half the battle. Steve Roller walks us through the other half, working out the specifics of the deal.
Leadership Is Assumed, Not Assigned
October 04, 2012 (06:24:18 am)
Don't wait for anyone to tell you you're ready for the writer's life. As Steve Roller explains, no one will.
How To Get All the Clients You Need from People You Already Know
May 09, 2011 (07:52:36 am)
Cindy Cyr shares how tapping into the network of people you already know is one sure way to get all the clients you need.
The Golden Thread
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
Why You Can’t Rush Your Success as a GREAT Copywriter
July 18, 2016 (06:19:48 am)
Becoming a GREAT copywriter is possible if you put in the time. But it doesn’t happen overnight… it takes patience, persistence, and perspiration.
The Secret Psychology of Becoming a Great Copywriter
November 09, 2015 (10:36:56 am)
Copywriters go through a predictable cycle of emotions, knowledge, and self-belief. Here's a breakdown of the four stages of this cycle. Where do you fit in?
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
The Copywriting Method That Works Every Time
June 06, 2016 (06:27:45 am)
In copywriting, hands-down one of the best ways to sell a product is telling a story.
Here’s How to Make Sure Your Copy Passes the Perry Mason Test
July 04, 2016 (06:37:33 am)
Proof is one of the most crucial elements in good copy. Here are eight techniques you can use to prove your case beyond any reasonable doubt.
Don’t Ignore Networking, Instead Use the Fabergé Method
June 27, 2016 (06:48:37 am)
How expanding your network of clients works like the Fabergé Organics shampoo commercial: One person tells another and so on and on.
Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns
May 30, 2016 (06:46:40 am)
Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.
Wealthy Web Writer
How to Build a Web Copywriting Portfolio FAST
September 09, 2009 (04:35:26 pm)
Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.
You’re a Bitter Disappointment to Your Loved Ones and Yourself
July 14, 2010 (02:06:28 pm)
Joshua Boswell shares how you can attract clients that are willing to pay you a ton of money, right now.
Attending Live Events: The Single Best Marketing Strategy
May 26, 2016 (02:25:55 pm)
Are live events part of your marketing strategy. They can be one of the most effective, most profitable, and most fun ways to meet and land clients.
Counterintuitive Secrets to Getting More Done in Less Time
March 30, 2016 (02:11:54 pm)
How can you earn more while working less? Mindy McHorse shares how she’s cut her work time in half, and how you can also get more done in less time.
How Being a Social Media Expert Can Build Your Web-Writing Income
April 27, 2016 (02:52:23 pm)
Becoming a Social Media Expert is one of the fastest ways to land retainer agreements. But social media can build your income in other ways, too.
7 Ways Writing Is Just Like Rock Climbing
March 16, 2016 (02:56:57 pm)
How is freelance writing like rock climbing? It can be scary. But the triumph you feel when you do well is unsurpassed. The similarities don’t stop there.
Why Loosening the Niche Knot Makes You a Better Writer
April 20, 2016 (06:33:47 am)
Do you struggle with picking a niche? Fear might be the reason. Learn about common niche fears and how to overcome them.
Can Cold Email Marketing Really Work?
April 13, 2016 (02:21:40 pm)
Cold email marketing sounds like a long shot, but the truth is, if you do it right, your cold email marketing strategy can bring in qualified leads.
Why You Should Choose a Niche
June 24, 2015 (06:52:39 am)
Not sure if you should choose a niche? Click through to learn about three big benefits of choosing a niche for your web-writing business.
Facing Down the Twin Imposters Holding You Back
April 06, 2016 (02:42:27 pm)
Success and failure both can disrupt your business and hold you back from your full potential. Learn how to make sure that doesn’t happen.