Popular Pages

Today’s Top 10

Dominant Emotion Copy Wins Every Time

Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.

Billions of Dollars of Marketing Research for Free

Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.

Spec Assignment Sets this AWAI Member's New Career in Motion

Learn how Elizabeth Blessing landed a great writing gig by submitting a spec assignment that is offered in AWAI’s health copywriting program.

How to Build a Web Copywriting Portfolio FAST

Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.

How Many Projects Can You Take On?

Regardless of your writing niche, you should ultimately be able to provide a variety of services to your clients. They’ll soon see you as their “go-to writer.”

Write for Online Publications and Become a Freelance Magnet

Be a Freelance Magnet and have clients chasing you instead of the other way around by writing in targeted online publications.

It’s Easier Than You Think…

Speechwriter and communications coach Bob Sands reveals the first step to tapping into creativity at will and generating better ideas faster and easier.

How to Be a Wiser (and Richer) Writer

This valuable tool is for anyone who wants to get the most satisfaction out of their career, their personal life, or anything else that’s important to them.

Too Much Information!

There’s more to the Rule of One than using only one big idea. In this article, Will Newman shares the necessary pieces for mastering this technique.

It Takes a Village… Sort of

Writer and communications coach Bob Sands looks at the final key to developing infinite creativity in your writing career: Build a creative community.

The Writer’s Life

Break Free from the Chains of Isolation: How to Live the Full Writer’s Life

Living the full writer’s life is possible when you break free from the chains of isolation – Steve Roller shares how.

The Only Sure Way to Make Real Progress This Year

Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.

A Little-Known, Yet Powerful 11-Step Action Plan for Leading a Successful, Happy Life

John Wood reveals his 11-step action plan. Follow it and it will help you lead a successful, happy life.

Cleansing and Fasting: Not Just for Health Nuts

Steve Roller has a diet for your brain that will get you running at peak performance.

The Art of the Client Interview

That first client interview is a stress many people will never understand. Luck for you, Steve Roller has been there and has some great tips to make sure you ace it.

Four Reasons Why You NEED a Mastermind Group

Rae Robinson has four reasons why a mastermind group will help accelerate your successful copywriting career.

Be Happier and Accomplish More by Living Your Life With a Sense of Purpose...

John Wood shares how living your life with a sense of purpose can help you be happier and accomplish more and gives tips on how to start doing so.

How to Determine Your Value in the Marketplace

Landing a client is half the battle. Steve Roller walks us through the other half, working out the specifics of the deal.

Become the Leading Expert in Something

Michael Katz tells a great story of turning what may just be an interesting fact into a profitable focus for a freelance business.

How to Create a Pricing Structure that Builds Consistent Income

Cindy Cyr shares tips on how to create consistent income and the secret to creating package plans.

The Golden Thread

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

Too Much Information!

There’s more to the Rule of One than using only one big idea. In this article, Will Newman shares the necessary pieces for mastering this technique.

The Power of One — One Big Idea

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter

No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.

How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1

Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.

I’m Annoyed

Will Newman explains the importance of going beyond fear and greed, and truly understanding your reader’s core beliefs, desires and feelings.

10 Steps to Escaping the Job World and Creating the Life You Really Want

Changing Course creator, Valerie Young, shares ten step that will set you on the path toward the life and career you really want.

How to Improve the Clarity of Your Writing

Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.

How The Writer's Life Helped Me Reclaim My Life

Steve Roller gives five quick tips to help you reach the writer’s life even when you are currently holding a full-time job.

Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

Wealthy Web Writer

How to Build a Web Copywriting Portfolio FAST

Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.

The New Era of Video Marketing

Businesses seeing the most success with content marketing have one thing in common – the smart use of video.

You’re a Bitter Disappointment to Your Loved Ones and Yourself

Joshua Boswell shares how you can attract clients that are willing to pay you a ton of money, right now.

Go From Busy to Productive in 3 Easy Steps

Become more organized and more productive with these 3 great tips from Michele Peterson.

4 Offline Self-Promotion Strategies that Can Bring Online Work

Freelancers who use a blend of online and offline self-promotion strategies tend to have the most success. Discover 4 offline strategies that really work.

Top 10 Mistakes to Avoid When Working with Marketing Agencies

Working with marketing agencies can be a reliable and lucrative source of ongoing work. Learn how develop smooth relationships.

Overcoming Proposal Anxiety

Sending proposals should not be a nerve-wracking experience; it should be a normal part of how your business operates.

How to Trade Up for Better-Paying Clients

Once you have some copywriting experience under your belt, you should raise your fees. Christina shares some techniques for landing better-paying clients.

5 Simple Strategies to Impress Every Web-Writing Client

Explaining web marketing opportunities to clients can be tricky. Christina shares her go-to techniques for conveying the importance of marketing tactics.

12 Simple Tips for Working Less and Earning More

If you’re interested in working fewer hours — or increasing your hourly rate — use these tips from Christina Gillick to maximize your working hours.



Browse All of AWAI’s Free Content …