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Alfred Hitchcock's Secret to Copywriting Success

What can Alfred Hitchcock, the Master of Suspense, teach us about copywriting?

Empty Nester Turned Copywriter Finds Client on Facebook and Lands Full-Time Copywriting Job She Loves

After her children left home, Lisa Burger wanted to keep busy and make some extra income. With her new copywriting job she’s done that and then some.

The Golden Thread that Pulls Your Prospect Toward Saying “Yes”

Your prospect buys when you capture his emotions with a powerful promise/benefit combo that follows a “golden thread” through your entire promotion.

Master Copy-Strengthening Secrets: Little Words that Make Your Copy Fat

Successful writing is lean writing — writing with all “fat” removed. Here are five strategies for putting your copy on a diet.

Better, Faster Writing Begins With This One Skill

Use these brain training tips to increase your focus and you’ll improve your ability to write faster without compromising quality.

Mega-Best-Selling Author Reveals Secret of Getting Started as a Writer

To be a great, go-to copywriter, you can never stop learning about copywriting. It’s a never-ending process.

What Can You Learn about Achieving The Writer's Life from a Man Who Jumps Off Cliffs?

Five years ago, I toyed with the idea of retiring from copywriting. Something convinced me not to. Something that can point the way to your own success.

Grow Your Copywriting Business With Social Sharing

Making connections is key to building a copywriting business. You need to get the word out. These social sharing methods to get the word out effectively.

Don’t Let Your Words Accidentally Rile — or Amuse — Your Reader

The only time you want your writing to rile your prospect is when you rile him on purpose. Never let the words you use amuse or upset him by accident.

Are You Wasting Your Time with Frustrating Web Searches?

Successful promotions rest on rock solid credibility. How do you build credibility? Start with research. Here are some tools to make research easier.

The Writer’s Life

The Only Sure Way to Make Real Progress This Year

Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.

A Little-Known, Yet Powerful 11-Step Action Plan for Leading a Successful, Happy Life

John Wood reveals his 11-step action plan. Follow it and it will help you lead a successful, happy life.

The Art of the Client Interview

That first client interview is a stress many people will never understand. Luck for you, Steve Roller has been there and has some great tips to make sure you ace it.

16 Ways to Put More Enthusiasm in Your Work and Life

The benefits of living a more enthusiastic life can't be overstated … John Wood has 16 ways to help breath a fire into your copywriting career, and your life.

How to Create a Pricing Structure that Builds Consistent Income

Cindy Cyr shares tips on how to create consistent income and the secret to creating package plans.

Be Happier and Accomplish More by Living Your Life With a Sense of Purpose...

John Wood shares how living your life with a sense of purpose can help you be happier and accomplish more and gives tips on how to start doing so.

Four Reasons Why You NEED a Mastermind Group

Rae Robinson has four reasons why a mastermind group will help accelerate your successful copywriting career.

How to Determine Your Value in the Marketplace

Landing a client is half the battle. Steve Roller walks us through the other half, working out the specifics of the deal.

Leadership Is Assumed, Not Assigned

Don't wait for anyone to tell you you're ready for the writer's life. As Steve Roller explains, no one will.

How To Get All the Clients You Need from People You Already Know

Cindy Cyr shares how tapping into the network of people you already know is one sure way to get all the clients you need.

The Golden Thread

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter

No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.

A New Way to Think About a 56-Year-Old Marketing Principle

Start thinking like a marketer and you are bound to write more winning sales letters and get paid more money too.

The Power of One — One Big Idea

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

The Secret Psychology of Becoming a Great Copywriter

Copywriters go through a predictable cycle of emotions, knowledge, and self-belief. Here's a breakdown of the four stages of this cycle. Where do you fit in?

Mega-Best-Selling Author Reveals Secret of Getting Started as a Writer

To be a great, go-to copywriter, you can never stop learning about copywriting. It’s a never-ending process.

Copy “Skunk” Words to Avoid

You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.

10 Steps to Escaping the Job World and Creating the Life You Really Want

Changing Course creator, Valerie Young, shares ten step that will set you on the path toward the life and career you really want.

How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1

Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.

Wealthy Web Writer

How to Build a Web Copywriting Portfolio FAST

Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.

Better, Faster Writing Begins With This One Skill

Use these brain training tips to increase your focus and you’ll improve your ability to write faster without compromising quality.

Grow Your Copywriting Business With Social Sharing

Making connections is key to building a copywriting business. You need to get the word out. These social sharing methods to get the word out effectively.

You’re a Bitter Disappointment to Your Loved Ones and Yourself

Joshua Boswell shares how you can attract clients that are willing to pay you a ton of money, right now.

The Truth About Failures: They Improve Your Likelihood of Success

Few people welcome failure, but the truth about failure is that, when you deal with it properly, it will actually speed you toward success.

How the Pokémon GO Craze Can Help You Find New Web-Writing Clients

Innovative businesses are taking advantage of the Pokémon Go craze in their online marketing. Take a look at how you can help your clients get on board.

Why You Should Choose a Niche

Not sure if you should choose a niche? Click through to learn about three big benefits of choosing a niche for your web-writing business.

Attending Live Events: The Single Best Marketing Strategy

Are live events part of your marketing strategy. They can be one of the most effective, most profitable, and most fun ways to meet and land clients.

Counterintuitive Secrets to Getting More Done in Less Time

How can you earn more while working less? Mindy McHorse shares how she’s cut her work time in half, and how you can also get more done in less time.

7 Ways Writing Is Just Like Rock Climbing

How is freelance writing like rock climbing? It can be scary. But the triumph you feel when you do well is unsurpassed. The similarities don’t stop there.



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