Today’s Top 10
Best-Selling Book Just the Latest Success for this AWAI Member
January 22, 2015 (06:08:48 am)
An AWAI member just became a best-selling author on Amazon, and says AWAI played a big role in helping her succeed. Check out the full story here.
How to Overcome Fear and Step Into the Writer’s Life
January 12, 2015 (06:37:11 am)
Here are 3 simple lessons from Felix Baumgartner’s world-record parachute jump that can help you make the leap this year and reach your writer’s life goal.
The Power of Visualization … for Creative Types
January 13, 2015 (11:06:08 am)
What would you like your life to look like one year from today? Here’s a creative method that allows you to set clear intentions and then go to work.
Don’t Fight… Switch to Clients Already Using What You Want to Write
January 20, 2015 (06:37:35 am)
Don’t waste time trying to persuade any B2B prospect to use the type of content you write; instead, move on to prospects already using that content today.
Opportunities – They’re All Around You
January 16, 2015 (06:48:25 am)
There are many companies with huge needs to fulfill. Here are ways to tap into the approach of giving every opportunity a try, even if it’s outside your niche.
Living the Writer’s Life… Simple Secrets of the Pros
January 15, 2015 (06:30:50 am)
The secret to living the writer’s life isn’t wizardry but rather a whole lot of WORK. Here are some common steps the pros use to make it a whole lot easier.
To Save Time and Earn More Money… Specialize
January 19, 2015 (06:57:01 am)
To gain credibility, get more work, and earn more dollars per hour, every copywriter should specialize in a certain niche and in a certain type of content.
Build Your Own Platform… If You Build It, They WILL Come
January 14, 2015 (06:12:16 am)
A well-built platform helps to position you as an expert and allows clients to see what you can do. Here are three ways to create a steady stream of prospects.
How A-List Copywriters Form Big, Control-Beating Ideas
January 06, 2015 (06:08:58 am)
The best writers in the industry have this deep-rooted hunger in common. It can help you create a “potential copy ideas” library to advance your career fast.
How to Never Be the Smartest Person in the Room
January 05, 2015 (11:59:10 am)
At a live event, it’s easy to stay inside your comfort zone. But, if you branch out, you’ll end up making huge leaps in your knowledge base and your career.
The Writer’s Life
The Only Sure Way to Make Real Progress This Year
January 28, 2011 (10:13:51 am)
Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.
A Little-Known, Yet Powerful 11-Step Action Plan for Leading a Successful, Happy Life
December 07, 2010 (02:34:43 pm)
John Wood reveals his 11-step action plan. Follow it and it will help you lead a successful, happy life.
Break Free from the Chains of Isolation: How to Live the Full Writer’s Life
February 14, 2011 (02:08:44 pm)
Living the full writer’s life is possible when you break free from the chains of isolation – Steve Roller shares how.
The Art of the Client Interview
July 03, 2012 (06:28:35 am)
That first client interview is a stress many people will never understand. Luck for you, Steve Roller has been there and has some great tips to make sure you ace it.
Four Reasons Why You NEED a Mastermind Group
September 24, 2012 (06:16:46 am)
Rae Robinson has four reasons why a mastermind group will help accelerate your successful copywriting career.
Be Happier and Accomplish More by Living Your Life With a Sense of Purpose...
June 23, 2011 (08:27:36 am)
John Wood shares how living your life with a sense of purpose can help you be happier and accomplish more and gives tips on how to start doing so.
Become the Leading Expert in Something
April 24, 2013 (06:33:54 am)
Michael Katz tells a great story of turning what may just be an interesting fact into a profitable focus for a freelance business.
16 Ways to Put More Enthusiasm in Your Work and Life
February 24, 2012 (06:09:05 am)
The benefits of living a more enthusiastic life can't be overstated … John Wood has 16 ways to help breath a fire into your copywriting career, and your life.
How to Determine Your Value in the Marketplace
February 16, 2012 (06:10:30 am)
Landing a client is half the battle. Steve Roller walks us through the other half, working out the specifics of the deal.
Leadership Is Assumed, Not Assigned
October 04, 2012 (06:24:18 am)
Don't wait for anyone to tell you you're ready for the writer's life. As Steve Roller explains, no one will.
The Golden Thread
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
Turning Lemons into Lemonade
January 12, 2015 (06:03:18 am)
Master copywriter Clayton Makepeace explains why copywriting can be a “lemon-proof” profession.
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
Schedule for Success
December 08, 2014 (11:15:50 am)
Time is a resource that’s limited, and we all wish we had more time to accomplish what we need to do. Here Will gives tips on how to wisely budget your time.
How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1
January 07, 2008 (01:30:40 pm)
Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.
10 Steps to Escaping the Job World and Creating the Life You Really Want
February 18, 2003 (03:53:40 pm)
Changing Course creator, Valerie Young, shares ten step that will set you on the path toward the life and career you really want.
Clayton Makepeace on the Astonishing Power of Fear
December 15, 2014 (06:09:10 am)
Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.
The Will to Succeed
November 24, 2014 (09:55:49 am)
We’re constantly challenged to stay on task, and distractions can derail our efforts to write. Will provides advice for using willpower to overcome distractions.
Wealthy Web Writer
How to Build a Web Copywriting Portfolio FAST
September 09, 2009 (04:35:26 pm)
Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.
The Writing Process, Deconstructed – Part 2
January 07, 2015 (10:59:43 am)
Writing is a five-step process. Learn about the revision, editing, and proofing steps of the writing process and how they can improve your work.
No More “Quick Fix” Marketing!
January 14, 2015 (06:46:56 am)
Stop using “quick fix” marketing strategies. The PSD method will put you on the path to better marketing and a healthier freelance income.
Are You Skipping Important Steps in the Writing Process? (Part 1)
December 31, 2014 (06:36:14 am)
Improve your writing by embracing all 5 steps of the writing process. Here, you’ll the discover first two steps and how to use them to their fullest.
You’re a Bitter Disappointment to Your Loved Ones and Yourself
July 14, 2010 (02:06:28 pm)
Joshua Boswell shares how you can attract clients that are willing to pay you a ton of money, right now.
How to Make Even the Most Boring Product Seem Irresistible
December 10, 2014 (06:01:13 am)
When you’re writing for everyday products, it’s a challenge to grab and hold reader attention. This master-level copywriting secret helps you overcome that.
Go From Busy to Productive in 3 Easy Steps
November 13, 2013 (06:22:07 am)
Become more organized and more productive with these 3 great tips from Michele Peterson.
What You Can Learn About Web Writing By Staying at a 5-Star Hotel
October 08, 2014 (06:42:18 am)
The next time you write web copy, try thinking of yourself as an online concierge. Your copy will be sharper, more engaging, and more useful.
How to Appear Everywhere Online
September 24, 2014 (06:27:30 am)
A strong web presence is important for every web writer. It brings you business, and demonstrate your expertise. Learn how to appear everywhere online.
Grabbing the Attention of Potential Clients
October 29, 2014 (10:31:48 am)
Getting client attention is key to any successful marketing campaigns. Christina Gillick shares how to grab attention when promoting yourself.