Today’s Top 10
How Long Should a Sales Letter Be?
May 02, 2016 (06:23:22 am)
The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.
A Constant Stream of New Copywriting Clients From Around the World for this AWAI Member
April 29, 2016 (03:02:58 pm)
B2B writer Steve Maurer is a client-getting magnet. And he recently added two more new copywriting clients to his roster.
Is Your Social Media Copy as Strong and Persuasive as It Must Be? Here’s How to Make That Happen
April 28, 2016 (06:06:46 am)
Writing for social media is often easier and quicker than writing other types of copy. But you must choose the strongest, most effective words to be your most persuasive.
Why Retainer Deals Are the Holy Grail of Freelancing
April 27, 2016 (06:23:59 am)
Hustle. Scramble. Look for more clients. This can be the life of a beginning copywriter… but it doesn’t have to be yours. Web-writing guru Nick Usborne tells why.
Why I Hated Social Media and Why I’m Learning to Love It
April 26, 2016 (06:54:17 am)
I used to be proud to say I hated social media. That’s all changed, and here’s why.
The Dilemma New Copywriters Face
April 21, 2016 (06:52:06 am)
One minute I was worried that I'd never get hired to write. The next… I was worried about what would happen if I did. It was a painful dilemma.
Want to Grow by Leaps and Bounds? Learn How to Crawl First
April 19, 2016 (06:40:49 am)
Today we hear from AWAI member Steve, who’s really close to making the leap to the writer’s life. How’d he do it? By learning to crawl first.
My Emergence from the Dark Ages into Today’s Internet World
April 18, 2016 (06:09:48 am)
It’s taken this old dog a long time, but he’s ready to venture into the world of web copywriting. And he’s not kicking and screaming. It looks right for him.
Are These 4 Dangerous Myths Delaying Your Web Copywriting Success?
April 22, 2016 (06:46:17 am)
The Web offers huge opportunities for making money. But because anybody can proclaim themselves ‘expert,’ it teems with misleading myths about web copywriting.
How to Write Well: The World’s Simplest Formula — Part 1
April 14, 2016 (06:59:56 am)
The surest path to the writer’s life? Writing well! Today, the author of over a dozen books and million-dollar copywriter Mark Ford and tells us Part 1 of his simple formula.
The Writer’s Life
The Only Sure Way to Make Real Progress This Year
January 28, 2011 (10:13:51 am)
Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.
A Little-Known, Yet Powerful 11-Step Action Plan for Leading a Successful, Happy Life
December 07, 2010 (02:34:43 pm)
John Wood reveals his 11-step action plan. Follow it and it will help you lead a successful, happy life.
The Art of the Client Interview
July 03, 2012 (06:28:35 am)
That first client interview is a stress many people will never understand. Luck for you, Steve Roller has been there and has some great tips to make sure you ace it.
16 Ways to Put More Enthusiasm in Your Work and Life
February 24, 2012 (06:09:05 am)
The benefits of living a more enthusiastic life can't be overstated … John Wood has 16 ways to help breath a fire into your copywriting career, and your life.
How to Create a Pricing Structure that Builds Consistent Income
August 31, 2011 (08:19:06 am)
Cindy Cyr shares tips on how to create consistent income and the secret to creating package plans.
Be Happier and Accomplish More by Living Your Life With a Sense of Purpose...
June 23, 2011 (08:27:36 am)
John Wood shares how living your life with a sense of purpose can help you be happier and accomplish more and gives tips on how to start doing so.
Four Reasons Why You NEED a Mastermind Group
September 24, 2012 (06:16:46 am)
Rae Robinson has four reasons why a mastermind group will help accelerate your successful copywriting career.
How to Determine Your Value in the Marketplace
February 16, 2012 (06:10:30 am)
Landing a client is half the battle. Steve Roller walks us through the other half, working out the specifics of the deal.
Leadership Is Assumed, Not Assigned
October 04, 2012 (06:24:18 am)
Don't wait for anyone to tell you you're ready for the writer's life. As Steve Roller explains, no one will.
Become the Leading Expert in Something
April 24, 2013 (06:33:54 am)
Michael Katz tells a great story of turning what may just be an interesting fact into a profitable focus for a freelance business.
The Golden Thread
The Big Idea is Hidden in This 5-Point Checklist
May 02, 2016 (06:39:30 am)
Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
The Secret Psychology of Becoming a Great Copywriter
November 09, 2015 (10:36:56 am)
Copywriters go through a predictable cycle of emotions, knowledge, and self-belief. Here's a breakdown of the four stages of this cycle. Where do you fit in?
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
Curiosity Combined with Desire Delivers the Powerful One-Two Punch Your Copy Needs
April 18, 2016 (06:26:10 am)
Capturing your prospect’s attention isn’t difficult if you understand how to combine curiosity with desire.
How to Use the 3-S Rules for Copy Clarity
April 04, 2016 (06:28:30 am)
Using these simple rules will make your copy clear and concise and produce great results for your client.
The Poison of Predictability
January 18, 2016 (06:46:22 am)
Although predictability is helpful when working with clients, Will Newman explains how being unpredictable can be beneficial to your success in copywriting.
Copy “Skunk” Words to Avoid
October 12, 2015 (06:38:58 am)
You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.
Wealthy Web Writer
How to Build a Web Copywriting Portfolio FAST
September 09, 2009 (04:35:26 pm)
Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.
How Being a Social Media Expert Can Build Your Web-Writing Income
April 27, 2016 (02:52:23 pm)
Becoming a Social Media Expert is one of the fastest ways to land retainer agreements. But social media can build your income in other ways, too.
Why Loosening the Niche Knot Makes You a Better Writer
April 20, 2016 (06:33:47 am)
Do you struggle with picking a niche? Fear might be the reason. Learn about common niche fears and how to overcome them.
Can Cold Email Marketing Really Work?
April 13, 2016 (02:21:40 pm)
Cold email marketing sounds like a long shot, but the truth is, if you do it right, your cold email marketing strategy can bring in qualified leads.
Counterintuitive Secrets to Getting More Done in Less Time
March 30, 2016 (02:11:54 pm)
How can you earn more while working less? Mindy McHorse shares how she’s cut her work time in half, and how you can also get more done in less time.
Facing Down the Twin Imposters Holding You Back
April 06, 2016 (02:42:27 pm)
Success and failure both can disrupt your business and hold you back from your full potential. Learn how to make sure that doesn’t happen.
7 Ways Writing Is Just Like Rock Climbing
March 16, 2016 (02:56:57 pm)
How is freelance writing like rock climbing? It can be scary. But the triumph you feel when you do well is unsurpassed. The similarities don’t stop there.
You’re a Bitter Disappointment to Your Loved Ones and Yourself
July 14, 2010 (02:06:28 pm)
Joshua Boswell shares how you can attract clients that are willing to pay you a ton of money, right now.
12 Days to Better Writing
December 16, 2015 (02:43:52 pm)
Better writing takes practice. It requires some work on your part, but with these 12 exercises you’ll have fun while improving your skills.
SMART Goals: Your Recipe for Success
January 20, 2016 (06:11:34 am)
Setting goals that are specific, measurable, attainable, relevant, and time-bound can take you far in the new year.