Today’s Top 10
The #1 Rule for Creating a Powerful Performance As a Writer
December 17, 2014 (06:06:59 am)
The next step in creating your show-stopping performance as a writer is perhaps the most important exercise of all. Dig deeply to get to know your audience.
How “Setting” Impacts Your Writing
December 16, 2014 (06:56:15 am)
Robert Rice dives into a first major step of the acting process – understanding your external world – and how to use this technique to write compelling copy.
The Surprising Connection Between Great Acting and Copywriting
December 15, 2014 (06:38:59 am)
Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.
Two Major New Projects … and an Unexpected Bonus for this AWAI Member
December 12, 2014 (06:09:01 am)
This AWAI member credits her freelance copywriting success to the knowledge gained at the Web Copy Intensive, networking and referrals. Read her story here.
Know Thy Prospect
December 08, 2014 (12:44:52 pm)
Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your Customer’s Key [video]
October 30, 2014 (03:27:04 pm)
Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!
AWAI Member’s Money-Making Website Growing by Leaps and Bounds
December 05, 2014 (10:52:04 am)
The income Susanna Perkins generates from her money-making website allows her to live and travel abroad. Check out her success story here!
Use Your Writing Skills to Get Clients to Come to You
December 02, 2014 (11:18:07 am)
Here’s an easy way to build instant credibility. Have prospects come to you, instead of having to spend time marketing yourself and chasing down clients.
Are There Now Too Many Writers?
November 24, 2014 (11:41:25 am)
Steve Coombes reveals one of the big open secrets in the industry – and one you can take to heart if your goal is a six-figure income as a writer.
Make Other People’s Lives Better with Your Writing
December 01, 2014 (02:34:44 pm)
John Wood highlights an AWAI member who found a way to help improve the lives of others by sharing her knowledge on a subject she feels passionately about.
The Writer’s Life
The Only Sure Way to Make Real Progress This Year
January 28, 2011 (10:13:51 am)
Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.
A Little-Known, Yet Powerful 11-Step Action Plan for Leading a Successful, Happy Life
December 07, 2010 (02:34:43 pm)
John Wood reveals his 11-step action plan. Follow it and it will help you lead a successful, happy life.
Break Free from the Chains of Isolation: How to Live the Full Writer’s Life
February 14, 2011 (02:08:44 pm)
Living the full writer’s life is possible when you break free from the chains of isolation – Steve Roller shares how.
The Art of the Client Interview
July 03, 2012 (06:28:35 am)
That first client interview is a stress many people will never understand. Luck for you, Steve Roller has been there and has some great tips to make sure you ace it.
Four Reasons Why You NEED a Mastermind Group
September 24, 2012 (06:16:46 am)
Rae Robinson has four reasons why a mastermind group will help accelerate your successful copywriting career.
Be Happier and Accomplish More by Living Your Life With a Sense of Purpose...
June 23, 2011 (08:27:36 am)
John Wood shares how living your life with a sense of purpose can help you be happier and accomplish more and gives tips on how to start doing so.
Become the Leading Expert in Something
April 24, 2013 (06:33:54 am)
Michael Katz tells a great story of turning what may just be an interesting fact into a profitable focus for a freelance business.
16 Ways to Put More Enthusiasm in Your Work and Life
February 24, 2012 (06:09:05 am)
The benefits of living a more enthusiastic life can't be overstated … John Wood has 16 ways to help breath a fire into your copywriting career, and your life.
How to Determine Your Value in the Marketplace
February 16, 2012 (06:10:30 am)
Landing a client is half the battle. Steve Roller walks us through the other half, working out the specifics of the deal.
How to Create a Pricing Structure that Builds Consistent Income
August 31, 2011 (08:19:06 am)
Cindy Cyr shares tips on how to create consistent income and the secret to creating package plans.
The Golden Thread
Clayton Makepeace on the Astonishing Power of Fear
December 15, 2014 (06:09:10 am)
Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
Schedule for Success
December 08, 2014 (11:15:50 am)
Time is a resource that’s limited, and we all wish we had more time to accomplish what we need to do. Here Will gives tips on how to wisely budget your time.
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
Let Your True Voice Ring Out
December 01, 2014 (12:43:12 pm)
Although we learned to write formally, it's OK to write like you talk. And, it takes much less time! Here are 5 strategies to help you make copy more conversational.
The Will to Succeed
November 24, 2014 (09:55:49 am)
We’re constantly challenged to stay on task, and distractions can derail our efforts to write. Will provides advice for using willpower to overcome distractions.
Finding Your Niche … and Beyond
November 17, 2014 (06:59:30 am)
Niches are well-defined parts of the vast world of copywriting, and almost every product fits into a specific niche, where it could be sold through direct-marketing.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1
January 07, 2008 (01:30:40 pm)
Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.
Wealthy Web Writer
How to Build a Web Copywriting Portfolio FAST
September 09, 2009 (04:35:26 pm)
Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.
How to Make Even the Most Boring Product Seem Irresistible
December 10, 2014 (06:01:13 am)
When you’re writing for everyday products, it’s a challenge to grab and hold reader attention. This master-level copywriting secret helps you overcome that.
You’re a Bitter Disappointment to Your Loved Ones and Yourself
July 14, 2010 (02:06:28 pm)
Joshua Boswell shares how you can attract clients that are willing to pay you a ton of money, right now.
Grabbing the Attention of Potential Clients
October 29, 2014 (10:31:48 am)
Getting client attention is key to any successful marketing campaigns. Christina Gillick shares how to grab attention when promoting yourself.
What You Can Learn About Web Writing By Staying at a 5-Star Hotel
October 08, 2014 (06:42:18 am)
The next time you write web copy, try thinking of yourself as an online concierge. Your copy will be sharper, more engaging, and more useful.
The #1 Most Important Way Web Writers Can Block Fear
October 22, 2014 (06:48:08 am)
There are no secrets to launching a successful web-writing career. It all comes down to one simple thing that helps in overcoming fear and moving forward.
Go From Busy to Productive in 3 Easy Steps
November 13, 2013 (06:22:07 am)
Become more organized and more productive with these 3 great tips from Michele Peterson.
How to Appear Everywhere Online
September 24, 2014 (06:27:30 am)
A strong web presence is important for every web writer. It brings you business, and demonstrate your expertise. Learn how to appear everywhere online.
Improve Your Life By Asking Yourself Better Questions
October 15, 2014 (06:50:38 am)
Successful people ask better questions. Find out how you can improve your life by asking better questions, including the best questions to solve problems.
How to Pitch Writing Projects Like a Film Producer
October 01, 2014 (06:23:05 am)
One success secret of great freelancers is that they pitch ideas rather than pitching themselves. Find out 6 steps to start pitching projects like a pro.