Guillermo Rubio

Use Walt Disney’s “$37 Billion Secret” to Write Stronger Copy and Create Loyal Clients
July 06, 2009 (06:03:10 am)

Walt Disney’s “Plus It!” strategy is something you can use in your own copywriting career to write stronger copy and, in the process, create loyal clients who give you one project after another.

Find New Clients Using Social Networking
June 29, 2009 (06:01:39 am)

Social networking is an effective way to find new clients for your freelance business – without leaving your house or making a single phone call.

Why Being Ultra-Specific in Your Copy Can Sometimes Be a Bad Thing
June 22, 2009 (06:00:08 am)

Guillermo Rubio explains how, if you’re not careful, there are times when specificity in your copy can get you into trouble with the law. Learn how to keep yourself – and your clients – off the “legal radar.”

“Where Do I Start!?” – How to Beat Analysis Paralysis
June 15, 2009 (11:46:25 am)

AWAI Staff Writer Guillermo Rubio explains what to do when you feel like you’re in a state of “analysis paralysis.”

A BIG Lesson From The Copy Immersion Workshop
June 12, 2009 (02:15:01 pm)

The worst copy mistake I've ever made, and how you can learn from it to write stronger, more persuasive copy.