John Wood

Articles by John Wood

Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

A Little-Known, Yet Powerful 11-Step Action Plan for Leading a Successful, Happy Life

John Wood reveals his 11-step action plan. Follow it and it will help you lead a successful, happy life.

Be Happier and Accomplish More by Living Your Life With a Sense of Purpose...

John Wood shares how living your life with a sense of purpose can help you be happier and accomplish more and gives tips on how to start doing so.

7 Tips for a Stronger Call to Action and a Bigger Response

Small changes to your call to action can produce big changes in your response rates. Use these tips to improve and strengthen your call to action.

5 Lessons from Michael Jordan’s Minor League Baseball Career

Michael Jordan’s baseball career has 5 important lessons for writers: learn from criticism, be generous, work hard, prove naysayers wrong, and love what you do!

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More About John Wood

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On the AWAI Blogs Page, you’ll find your favorite AWAI writers publishing today’s hottest copywriting tips, links to engaging articles and a forum where you can get involved by posting your own comments …

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