John Wood

How to Get What You Want “Consistently”
July 30, 2009 (09:30:01 am)

The power of our "commitment to be consistent" to influence behavior.

Another Way to Get What You Want
July 22, 2009 (10:03:14 am)

The second way to get people to comply for a request using the reciprocation rule.

22 Laws of Marketing, Part 2
July 15, 2009 (11:08:12 am)

Ries and Trout's Immutable Laws of Marketing 12 through 22.

22 Laws of Marketing
July 08, 2009 (09:03:53 am)

Violate these laws and you run the risk of failure.

Make Your Best Offer
July 01, 2009 (10:51:11 am)

14 tips on how to construct a successful offer.