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AWAI Writer’s Blog

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Read This Article For a Key To Hypnotic Writing

Learn a key element of Neuro-Linguistic Programming that can help your copy elicit action on the part of your reader...

AWAI Writing Challenge Winning Entry: Too Afraid to Fall Asleep in Class

A favorite teacher shows Al Christenson the importance of continuing to ask questions … even after you think you already have the answers.

AWAI Writing Challenge Honorable Mention: You Don’t Always Have To Be A Student To Have A Favorite Teacher

Jo Ann C. Dearden learned first-hand what it meant to be “the guest of the teacher” from her favorite teacher.

AWAI Writing Challenge Honorable Mention: Why L. Frank Baum is My Favorite Teacher

L. Frank Baum, the legendary man who wrote The Wonderful Wizard of Oz, is Julie Hubert’s favorite teacher. Here’s why.

Maintain Hope in Yourself and Enjoy the Journey

Become a successful copywriter by honing your skills and never losing sight of the hope for a better tomorrow...

Give Prospects a Reason to Act!

Learn a simple psychological motivator that can help you persuade your audience to take the action you want them to...

Four Easy Ways to Make Your Web Copy Sell

Learn four keys to writing effective web copy that compels your reader to take action...

AWAI Writing Challenge Winning Entry: Herbie the Love Judge

Nicole Montoya Brown used her persuasion skills to coax a judge out on a snowy Christmas Eve to perform her cousin’s wedding

AWAI Writing Challenge Honorable Mention: From Whiner to Action Taker … How One Company’s Simple Idea Helped Strengthen Their Community

Kathleen Fuller used her persuasion skills to solve a community problem … and created more revenue for her company in the process.

AWAI Writing Challenge Honorable Mention: The Pen Is Mightier Than the Swordfish

Janis Vazques used her persuasion skills to rescue her restaurant and start a new life

Creating a Roadmap to Effective Web Copy

Discover five questions you need to answer in order to build a roadmap to an effective and informative website that gets results...

Ask Your Clients to Provide You With the Facts!

Learn the questions you need to ask clients in order to properly present products and services and target buyers with purchase intent...

AWAI Writing Challenge Winning Entry: The Best Summer Vacation Ever: One That Yields More Than Just Good Memories

AWAI member Sarah Clachar’s best summer vacations revolve around her farming writer’s life.

AWAI Writing Challenge Honorable Mention: The Open Road

Eddie Adelman describes the perfect vacation... the open road.

AWAI Writing Challenge Honorable Mention: Hunting Hurricanes

This trip wasn’t suppose to be a vacation for John Barnes … but that’s what it turned into.

How to Get What You Want “Consistently”

The power of our "commitment to be consistent" to influence behavior.

Dissecting Buyer Personalities for Fun & Profit!

Identify the subtle differences between the four personality types in order to make your copy as targeted as possible.

Meet AIDA – Your Road Map to Success!

Discover a simple and effective roadmap to successfully presenting your product and prompting your reader to take action…

Another Way to Get What You Want

The second way to get people to comply for a request using the reciprocation rule.

AWAI Writing Challenge Winning Entry: The Best Advice I Ever Received

AWAI member Robert Baker shares simple, but powerful advice he learned from an iconic National Geographic photographer.

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