Dazzle Your Clients With Endless New Ideas

Uncover Lucrative New Markets

Stay a Step Ahead of the Competition

They’ll Think You Have “Marketing ESP”

Dear Reader,

Just a few weeks ago, I heard from an AWAI member who’d been asked to write a letter for a new mutual fund product. He’d never written for the financial market before, and wasn’t sure where to start. Nothing in his swipe file was even close to a mutual fund letter, and he needed ideas – fast.

I made the same suggestion to him that I’ve made to AWAI members before: Check the Who’s Mailing What! Archive... It’s the granddaddy of resources for finding samples of winning controls.

And, sure enough, Who’s Mailing What! came through. He found two samples that were exactly what he needed. They gave him the inspiration to write the perfect letter!

If you haven’t already run into the same situation, chances are you will. Every copywriter does sooner or later.

But what if you could have instant access to literally thousands of letters? Letters in more than 200 categories. Plus access to hundreds more new letters every month. You’d always have fresh ideas on hand.

Imagine being able to...

With a resource like this at your command, you’d never be at a loss for ideas... you’d always be on top of offers that are working... and you’d never have to worry about how to write for a new market again.

Well, you can have that resource today. I call it our industry’s “Fort Knox” of winning controls.

The Absolute Easiest Way to Build Your Business

For almost 10 years, AWAI has helped hundreds and hundreds of people like you launch new careers. We’re always looking for ways to help you accelerate your success... improve your skills... and become an in-demand copywriter.

And that’s why I’m so excited about this announcement. We’ve just teamed up with the Who’s Mailing What! Archive to bring you the mother lode of DM data – access to more than 10,000 letters. You’re invited to use this mega-resource... and it’s a deal you’re not going to believe.

To get your exclusive AWAI member access, go to: http://awai.whosmailingwhat.com/

Develop a Stream of New Clients
and Markets for Your Work

Not only will this incredible service be one of your most valuable tools when you’re working on assignments, it will also be your very own personal “Rolodex” of potential clients.

Let’s say you specialize in writing promotions for computer software companies. With a few quick keystrokes at the Archive, we recently found 72 mailings from 48 different software companies. That’s 48 prospects in just a few seconds!

And you can download all their letters instantly. Imagine the advantage you’ll have when you approach a prospect already knowing their letters inside and out!

And that’s just one of the ways the Archive can revolutionize your business.

Dazzle Clients With Endless Brilliant Ideas

It’s tough to come up with great ideas day after day. That’s why knowing what the competition is up to is so handy.

The Who’s Mailing What! Archive is a limitless source of inspiration. Thousands of letters in hundreds of categories virtually assure you’ll have ideas whenever you need them.

Marketing an IRA plan? Check out the Mutual Fund/IRA category. Pet supplies? It’s in there. Automotive? You’re covered. Fundraising? The Archive has 14 fundraising categories – everything from Animals to Sports.

You simply can’t come up with a category that the Archive doesn’t cover. If it’s in the mail, they’ve got it.

And clients love copywriters who can come up with exciting new ideas. With the Archive, you can have the creative reputation with a lot less work.

Keep Your Copy Fresh and Ahead of the Competition

Mining the Archive does more than give you good ideas for your clients. It keeps you in touch with what’s mailing. And, more important, with what’s selling.

It’s tough to keep up with everything that’s mailing, but the Who’s Mailing What! Archive is your microscope on the market. You’ll know what prospects are responding to... the latest trends... what’s working for which products.

Plus, you can outmaneuver the competition, because you can see what they’re doing. And then you can do it better.

How do you think your clients will feel when your copy is consistently stronger than the competition’s? You’ll be golden! And when you’re golden, marketers are happy to pay more for your copy.

It’s almost like having marketing ESP.

Get your exclusive AWAI member access here: http://awai.whosmailingwhat.com/

You Don’t Have to Spend a Fortune – or a Lifetime
– to Have Your Own Mega Swipe File

In March 2005, a swipe file containing less then 150 financial promotions sold for a whopping $832 on eBay. So can you imagine what you’d have to pay for access to over 10,000 packages?

Thanks to the deal we’ve made with the Who’s Mailing What! Archive, you won’t have to spend a fortune to start building your mega swipe file.

But there’s something besides price that sets this deal apart. Something that makes it unbeatable...

Know What’s Working Right Now...
Instead of What Worked Yesterday

The Who’s Mailing What! Archive offers something that the rest of the pack simply can’t.

You see, all those books, collections, and auction files are full of old letters. They can only tell you what used to work.

The Who’s Mailing What! Archive tells you what’s working right now.

Don’t get me wrong. At AWAI, we understand the value of studying classic controls. But imagine how powerful your copy can be when you also know exactly what’s selling today!

Human nature may not change. Core emotions may not change. But the appeals that reach those core emotions sure do.

With the Who’s Mailing What! Archive, you’ll have your finger on the pulse of today’s buyers. You’ll know exactly which appeals are getting the best response.

Imagine how much easier it will be to write control-busting copy when you’ve got an advantage like that!

Get the advantage now. Get your exclusive AWAI member access here: http://awai.whosmailingwhat.com/

This Deal Is Almost Like Getting Paid to Sign Up

At the eBay auction site, you get a box full of letters for $832. Imagine the hassle of just trying to sort through them!

But we’re offering you access to over 10,000 packages pre-sorted into 200 categories – from virtually every major mailer in the U.S. And with your exclusive AWAI member access, you’ll also:

This is a serious resource for professional copywriters. And its price reflects that.

It’s a membership service that normally costs $127 to join and between $30 and $50 for every letter you download – a bargain when you consider just one of these letters could help you write a control that could pay you tens of thousands of dollars in writing fees and royalties.

But we’ve arranged a very special deal for you. As an AWAI member, you pay just $97 to join. And forget about the $30 to $50 per download. Under the terms we’ve arranged, you’ll pay just $14.95 – a 50% to 70% savings right off the top.

But that’s not all. We’ve convinced the folks at Who’s Mailing What! to throw in your first 5 downloads free, in itself a $150 to $250 value!

And the deal gets even better when you sign up for two years. You’ll pay $167 (a 34% savings) for your 2-year membership – PLUS you’ll get 20 downloads absolutely free! That’s up to $1,000 worth of downloads that not only come “on the house” – but 20 letters that’ll help you shape many of your upcoming projects into surefire controls.

And the good news doesn’t stop there...

I’m not asking you to risk a penny. Try the service for 30 days – even download up to two packages. If you’re not satisfied, for any reason, just let us know. We’ll refund your full purchase price, and you can keep the two packages with our compliments. What could be more fair than that?

So, if you want to put today’s best-selling ideas to work for you... if you want to know exactly what’s working in your market right now... if you want to stay ahead of the competition every step of the way... http://awai.whosmailingwhat.com/

Sincerely,

Katie Yeakle
Executive Director, AWAI

P.S. This is an exclusive offer for AWAI members only. Who’s Mailing What! has never offered a deal like this for access to its archive vault to anyone else. It’s an incredible resource that I encourage every working (or ready-to-be working) copywriter to have. Sign up now http://awai.whosmailingwhat.com/

American Writers & Artists Inc.