April 2024

Your Words, Your Wealth: Why NOW Is the Time to Become Your Own Best Writing Client
By Guillermo Rubio
April 04, 2024 (05:00:18 am)

Guillermo Rubio talks about why it’s easier than you think to start a clientless writing business and shares some tips on how to get started.

From Good to Great: Creating Daily Writing Habits
By Sandy Franks
April 02, 2024 (05:00:51 am)

You become a great writer by writing regularly … daily in fact. In our industry, the A-list copywriters like Clayton Makepeace, Mike Palmer, Marcella Allison, and Jedd Canty weren't overnight successes. By this I mean, they didn't wake up one day, decide to write a sales letter, and the next day it broke records for their clients. And they don't possess a special writing gene. Nope, instead they were constantly learning and constantly writing. That is the only way to become a better writer. You must practice your craft. Sandy Franks shares a few tips on how you can go about upping your writing skills by practicing.

A Simple Technique That Fixes Boring Passages of Copy (and Instantly Creates Points of Curiosity for Your Reader)
By Sandy Franks
April 02, 2024 (05:00:47 am)

Boring copy is dismissible. Which means the results will be lower … Which means you're leaving money on the table — both for your clients, and for yourself. Fortunately, the technique Senior Copy Chief Sandy Franks teaches below is a cure for boring, dismissible copy.

This Technique Makes Your Copy 10x Stronger and You’ll Want it to Become Part of Your Writing Habit (It’s What All A-List Copywriters Do to Ensure Winning Packages)
By Sandy Franks
April 02, 2024 (05:00:38 am)

Reading copy (even content) out loud became a regular part of our writing routine. And it's something all A-list copywriters do without fail. Why? Because reading out loud helps you pick up little nuisances that could have an impact on response and or conversion rates … for example, awkward transitions that can stop a reader. When your reader moves from one paragraph to another, he/she expects it to flow naturally. But if there's an awkwardness, the reader begins to wonder what's going on. And the minute that happens … your reader isn't paying attention to the copy any longer.

How Borrowing an Idea Saved Thanksgiving for One Company and Created a New Type of Food for Everyone Else (and four ways you can win more clients)
By Sandy Franks
April 02, 2024 (05:00:27 am)

Sandy Franks shares a Thanksgiving story and the lessons on what you can take away from this story to help advance your writing career.