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10 “Speed-Copy” Secrets
October 29, 2009 (09:09:56 am)
John Forde gives 10 “speed copy” secrets that help you write better copy and write faster.
Is Copywriting the World’s Best Business?
May 27, 2009 (03:23:05 pm)
John Forde takes a look at Richard Russell’s list of criteria for what makes an “ideal business” and analyzes how it shakes out from a copywriting perspective.
The Next $100-Million Secret
November 26, 2008 (08:11:23 pm)
John Forde explains Michael Masterson’s “mini review” and how this one new technique could easily bring in about $100 million in sales.
The Power of the Foregone Conclusion
September 22, 2008 (09:10:56 am)
John Forde explains how a successful technique used in beer commercials can also be applied to your direct-response copy.
Secrets of a Master: Brainstorming for One
July 07, 2008 (01:48:30 pm)
Master Copywriter, John Forde introduces us to Brain-writing, a way to kick ideas around … jumpstart your engines … and get into that “zone” of creativity that you normally hope to get in a group session.
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
Guilt Marketing – A Vintner's Secret Weapon
February 26, 2007 (09:21:23 am)
AWAI Board Member, John Forde tells us about “guilt marketing” and how it will take you from being a great copywriter to being a successful, great copywriter.
How to Add Power Negotiation Tactics to Your Sales Pitch
December 26, 2006 (11:13:53 am)
John Forde explains how to use the principle of reciprocal concession to boost response to your direct mail packages.
Mastering the Hidden Power of Lift Notes
June 05, 2006 (09:07:56 am)
Master Copywriter John Forde tells you about a component of a strong sales package that's rapidly becoming forgotten … even though it can boost response significantly.
11 Easy Things You Can Do Right Now to Fix a Client’s Website (and Yours!)
June 20, 2005 (03:05:24 pm)
John Forde shares eleven easy strategies from making your website stronger.
At Least 10 Books Every Copywriter Should Read – Twice
December 15, 2003 (02:11:35 pm)
John Forde recommends ten top books that every copywriter should read.
Revealing Deeper Benefits
November 17, 2003 (02:01:32 pm)
John Forde shows you how to find the most important benefits of your product.
14 Tips Copywriters Can Learn from Professional Storytellers
July 28, 2003 (05:09:56 pm)
John Forde shows how the art of storytelling can make your copy stronger.
5 Shockingly Simple Ways to Influence Your Buyer
July 14, 2003 (05:04:50 pm)
John Forde reveals five simple persuasive tools that can boost your sales.
Seven Ways to Encourage Better Copy Critiques
June 30, 2003 (05:02:43 pm)
John Forde gives you seven strategies to get more out of every copy critique.
How to Turn Your Pile of Research into a Seamless Promotional Package
June 09, 2003 (04:51:37 pm)
John Forde shares how to integrate your research into your package.
Quick Tip: The Real Meaning of "Good Writing"
June 02, 2003 (04:50:58 pm)
John Forde reveals a powerful secret that will help you become a better writer.
9 Power-Proofreading Tips for Sales Copy
May 05, 2003 (04:35:58 pm)
John Forde shares 9 ways to be sure you catch the mistakes in your copy before handing it in.
Body (Copy) Language: Six Accidental Messages Copywriters Send
April 21, 2003 (04:18:57 pm)
John Forde reveals six mistakes that copywriters make in the body of their sales packages.
How Close is Too Close for Copy?
April 07, 2003 (04:11:20 pm)
John Forde shares strategies for establishing the right level of connection and familiarity with your readers.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”