• American Writers & Artists Inc.

May 2009

Is Copywriting the World’s Best Business?

John Forde takes a look at Richard Russell’s list of criteria for what makes an “ideal business” and analyzes how it shakes out from a copywriting perspective.

Drill Deeper Into Your Goals to Make Sure Your Success Plan Is on Track

Rebecca Matter gets you one step closer to truly achieving your web-writing goals.

How to Obtain Success This Summer By Properly Setting and Achieving Your Goals

Rebecca Matter shares a plan that’s designed to ensure you succeed at achieving your goals this summer.

Should Your B2B Copy Be Long Or Short?

Steve Slaunwhite explains the specific questions you can ask that will help you determine how long your B2B copy needs to be, whether you’re tasked with writing a brochure, web page, white paper, or advertisement.

Marketing With Video Online Can Spell Big Opportunity for You

Whether you own an online business, or work as a web writer for clients, you can’t get around it … marketing with video online can spell big opportunity for you.

10 Stupid Things Catalog Marketers Do to Mess Up Their Websites

Heather Lloyd-Martin explains how catalog marketers are still super hot as potential clients and offers a lesson in what not to do when writing SEO copy for a catalog marketer.

If There’s One Area of Web Writing Everyone Should Learn, It’s SEO Copywriting

Rebecca Matter details the one area of web writing that everyone should learn – SEO copywriting (Search Engine Optimization).

The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”

AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.

Be a Hero to Your Clients … As a Desktop Marketer

Katie Yeakle introduces you to the perfect career, if you like wearing many hats.

Make Money Without Any Clients

Learn about the information publishing business, where you can hire yourself to create and sell your own products about any topic you’re passionate about.

There May Never Be a Better Time to Start Your Own Resume-Writing “Calling”

You can become a successful resume writer simply by following the right proven program.

There’s No Better Spare-Time Income Opportunity Than Writing a Money-Making Website

Rebecca Matter explains why there’s no better spare-time income opportunity than writing a money-making website.

Copywriting Has Opened the Door of Opportunity for Me

AWAI Member Lorraine Hunte explains how copywriting has opened the door of opportunity for her. Not just any door – it opened the front door to her dream home.

Win That Web Project By Properly Answering Your Prospective Client’s Questions

There’s nothing worse than feeling unprepared for a prospective client’s questions during a phone conversation about a possible project. Pam Foster offers five of the most common questions a prospect may ask you, along with ideas on how to answer them in a manner that puts you in control of the situation.

Spend the Extra Money From Your Spare-Time Business Wisely and Start Building Real Wealth

Your spare-time business can help you build a nice cash flow and, therefore, increase your financial independence. It can also get you started on the path to building real wealth. Rebecca Matter shows how spending your extra income wisely can help you achieve your financial goals more quickly.

Prove It! – 5 “Quick ‘n’ Easy” Tools for Painless Research

Guillermo Rubio offers five quick and easy research tools you can use to provide proof and make your copy rock-solid, even against the most skeptical eye.

There Is No Final Draft When You Write a Web Page

Nick Usborne gives you another reason to be thankful you’re a web writer and the opportunity to expand on every new project.

When Writing Your Money-Making Website, Don’t Forget to Watch for Seasonal Keywords

Whether you’ve started writing your own money-making website, or you’re doing search engine optimization for a web-writing project, Nick Usborne has a quick tip that you’ll find useful.

Could a Freelance Graphic-Design Career Be Your Ticket to Financial Freedom?

Rebecca Matter explains how learning to design marketing and editorial pieces for the direct-response industry gives you two financially valuable opportunities.

Quick Tip: How to Write Stronger Copy – Every Time

AWAI Staff Writer Guillermo Rubio offers a quick tip for making sure your copy is as good as you can make it every time.