September 2002
Be a Much Better Writer by Avoiding the Biggest Mistake Most Good Writers Make
September 30, 2002 (06:59:40 pm)
Michael Masterson identifies the biggest mistake writers make and shows you how to avoid it.
Get Clients to Say “Yes” by Improving Your Telephone Skills
September 30, 2002 (06:51:41 pm)
How improving your telephone skills can help you land more clients.
It's Good to Know About Tough Grammar: Past-Tense Endings
September 23, 2002 (07:13:41 pm)
Tips for handling tough verb tenses.
Secrets of a Master: “Wannabe” vs. “Have-To-Be”: The Difference Between Copy That Works and Copy That Doesn't
September 23, 2002 (07:10:38 pm)
John Forde shows you how a difference in your approach can cause your next package to succeed or fail.
Tips for Building Your Copywriting Portfolio
September 16, 2002 (07:37:11 pm)
Discover seven ways to build your copywriting portfolio.
How to Write Better Copy by Being Honest
September 16, 2002 (07:35:08 pm)
Michael Masterson and John Forde on the importance of being honest in your copy.
Tips for Writing Successful Fundraising Sales Letters
September 09, 2002 (07:42:10 pm)
Discover tips on how to write successful direct marketing packages for the fundraising industry.
What to Do When Your Client Asks for a Resume
September 09, 2002 (07:40:48 pm)
Freelancers aren't often asked for a resume – here's what to do when you are.
In the News: Companies Are Spending More of Their Advertising Dollars on Direct Marketing
September 03, 2002 (07:41:30 pm)
Companies are increasing spending on direct marketing, which could mean more copywriting opportunities for you.
Secrets of a Master: Features and Benefits Made Eas(ier)
September 03, 2002 (07:40:48 pm)
John Forde makes it easy to tell the difference between features and benefits.
“I’m in charge of my income now. The only ‘ceilings’ are the ones I place there myself. If I want to make more money, all I have to do is pick up a few more projects. I love that!”
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It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
