September 2006

From The Golden Thread Mailbag … The Lead vs. The Big Idea By Pat Coffey September 25, 2006 (10:18:43 am)

Pat Coffey answers a member's question about the difference between the lead and the big idea.

Quick Tip: Don’t Neglect Your Call to Action By Will Newman September 25, 2006 (10:18:17 am)

Will Newman shows you how to write an effective call to action.

The Latest, Greatest (and Easiest) Way to Create Control-Beating Copy By Will Newman September 25, 2006 (10:17:49 am)

Will Newman tells you how Target Marketing’s “Who’s Mailing What!” can help you to write better copy consistently.

From The Golden Thread Mailbag … Public Speaking By Pat Coffey September 18, 2006 (10:17:16 am)

Pat Coffey passes on a member tip about public speaking to get clients.

Quick Tip: Using Commas So They Won’t Drive the Prospect (or You) Crazy By Will Newman September 18, 2006 (10:16:55 am)

Will Newman shares four secrets to proper comma use.

AWAI Member Fran McDuffee Tells Her Success Story By Katie Yeakle September 18, 2006 (10:16:34 am)

An interview with AWAI member Fran McDuffee on how she landed her first client right after completing the copywriting program.

From The Golden Thread Mailbag … The Length of a Sales Letter By Pat Coffey September 11, 2006 (10:12:13 am)

Pat Coffey answers a question from a member about the right length for a sales letter.

Quick Tip: 2 Types of Organizations You Should Belong To … and Why By Heather Robson September 11, 2006 (10:11:50 am)

Two types of professional organizations that can help your build your client list.

4 Compelling Reasons to Use Public Speaking to Get Clients By Peter Fogel September 11, 2006 (10:11:25 am)

Peter Fogel shows how public speaking engagements can build your client base.

From The Golden Thread Mailbag … Finding Clients By Pat Coffey September 04, 2006 (10:09:23 am)

Pat Coffey answers a member's question about finding clients.

Quick Tip: A Single Page Link to Tech & Copywriting Reference Sites By Will Newman September 04, 2006 (10:08:54 am)

Will Newman shares a good Internet research resource.

Why Every Copywriter Should Do a Little Travel Writing on the Side By Monica Day September 04, 2006 (10:07:42 am)

Monica Day explains how travel writing can benefit your copywriting career.