• American Writers & Artists Inc.

Kammy Thurman

Articles by Kammy Thurman

AWAI Insider Success Strategy … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale

Learn how to create a seamless “reading path” for your reader on any web page or advertisement you create. Successful reading paths use a specific design hierarchy.

Quick Tip: Where to Find Just the Right Font for Your Project

Kammy Thurman gives advice on choosing fonts.

Easy Design Strategies That Lead Your Reader to the Sale

Kammy Thurman shares design strategies that improve readability and boost sales.

Quick Tip: Easy Bullets in QuarkXPress

Kammy Thurman gives you a quick, easy way to make bullets in QuarkXPress.

Rejuvenating the “Old Reliable” of Direct Mail

Kammy Thurman shares how to make the most of a #10 letter design.

Interviews with Kammy Thurman

Success Story: How Kammy Thurman Got Her First Writing Job … Then Her First Copywriting Job – and What She Did When They Asked Her for Samples

Kammy Thurman shares how she landed her first copywriting job and gives you insight on how to handle it when a client asks for writing samples.