Richard Boyd

AWAI Member Since: 2006
Age: 46

What's your current occupation?

Freelance copywriter and professional sales rep

What's your former occupation?

Sales professional for the other guy!

What was the first project you landed?

Snapper – a mailer that went out as a newsletter and information packet to prospects signing up on the website … it pulled 17.5% the first month and landed my first major client enabling me to become an Infinity Member.

What are your current projects?

Jazzy Power Chairs, Arkansas Antiques Dealers Association, University of Arkansas, Hewlett Packard, Etrade, Wells Fargo, Bank of America, Vericomm. I am also working to become a licensed Auctioneer in 2011.

What has been your proudest copywriting moment?

Simple … being told by Michael Masterson that I'm writing great stuff.

What's your favorite niche to write for?

Direct Sales, long copy

What's your income goal for this year?

$600,000

What's your writing routine?

I get up in the morning and do my phone calls and sale presentations, via internet conferencing or face to face. I write at night. For me, I'm not just writing copy … I'm also direct selling products, services, and marketing for my clients.

Please give us an example of how your life has changed since becoming a copywriter.

I enjoy my life with my wife Cathy. I'm also a workaholic that loves to sell stuff. Having the freedom to work at my pace is really refreshing and my clients don't seem to mind. Yes they push me because they are on a deadline but I however am not as long as I keep producing results. And, I make sure I do that!

What success tip would you like to share with your fellow writers?

NEVER stop believing. Don't let anyone tell you you cannot do this. I am proof you can.

When did you realize you were living the copywriter's life?

3/24/2010 when I was told I have MS. My first reaction was to write copy for the power chair industry. 30 day later I landed a long-term contract with Americas #1 power chair distributor. That is when I knew.