Candice Lazar

Articles by Candice Lazar

Grow Your Business—and Earn More Money—with Virtual Assistants

Spending money to pay a virtual assistant might sound like it would hurt your bottom line, but it’s actually a great way to grow your business. Learn how…

Three Steps to Finding Your Perfect Unique Value Proposition

Do you know the difference between your unique selling proposition and your unique value proposition? It could make a big difference in your business.

7 Key Techniques B2B Writers Can Learn from B2C

B2B writing doesn’t have to be dense or boring. By taking a few cues from B2C copy, B2B writers can create copy buyers enjoy reading.

Better, Faster Writing Begins With This One Skill

Use these brain training tips to increase your focus and you’ll improve your ability to write faster without compromising quality.

How I Rediscovered One of My Greatest Loves at Copywriting Bootcamp

Member Candice Lazar learned one of the most important copywriting secrets at this year’s Bootcamp. And it wasn’t even about writing.

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