Candice Lazar

Articles by Candice Lazar

An Often Overlooked Source of Copywriting Clients

There’s one group writers overlook as prospective clients. Candice Lazar is here to explain why it’s an obvious opportunity and how to make the most of it.

Grow Your Business—and Earn More Money—with Virtual Assistants

Spending money to pay a virtual assistant might sound like it would hurt your bottom line, but it’s actually a great way to grow your business. Learn how…

Three Steps to Finding Your Perfect Unique Value Proposition

Do you know the difference between your unique selling proposition and your unique value proposition? It could make a big difference in your business.

7 Key Techniques B2B Writers Can Learn from B2C

B2B writing doesn’t have to be dense or boring. By taking a few cues from B2C copy, B2B writers can create copy buyers enjoy reading.

Better, Faster Writing Begins With This One Skill

Use these brain training tips to increase your focus and you’ll improve your ability to write faster without compromising quality.

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