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How to Write Catalog Copy That Sells
November 25, 2008 (08:40:47 am)
Bob Bly explains the key differences of writing catalog copy vs. long-form copy.
How to Write Catalog Copy So a Client Wants to “Buy” You
November 18, 2008 (12:02:03 pm)
Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.
How to Target 10 Perfect Catalog Clients in Just 3 Days
November 11, 2008 (07:54:46 am)
Learn step-by-step how to target 10, 20, or more high-profit catalog clients in just three days. These are clients you’ll love working for … and who will pay you well.
Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)
Discover the names and websites of 30 top mailers in the catalog industry.
4 Secrets for Developing a Powerful Catalog “Voice”
November 04, 2008 (08:57:28 am)
Will Newman explains what separates catalog copywriting masters from run-of-the-mill feature writers.
Industry Spotlight: Catalogs
November 04, 2008 (08:55:19 am)
Find out about trends and statistics in the catalog industry.
Writing with the Web in Mind
February 20, 2008 (05:18:35 pm)
Hallie Mummert gives tips for creating better online catalog copy.
An Interview with Expert Catalog Copywriter Jay White
February 20, 2008 (05:18:13 pm)
Catalog copywriting expert, Jay White, reveals what sets catalog copy apart from regular copy.
Top 20 Mailers in the Catalog Market
February 06, 2008 (05:13:17 pm)
Discover the names and websites of twenty top mailers in the catalog industry.
Three Secrets to Better Online Catalog Copy
February 06, 2008 (05:12:52 pm)
Learn three ways to make sure your online catalog copy is successful.
Industry Spotlight: Catalog
February 06, 2008 (05:11:57 pm)
Learn about trends and statistics in the catalog market.
Where does 1 + 1 = 10?
February 04, 2008 (01:47:49 pm)
AWAI Vice President Rebecca McEldowney explains yet another benefit of copywriting for the catalog market.
Quick Tip: 4 "Musts" of Effective Web Catalog Copy
October 22, 2007 (11:10:50 am)
Will Newman shares for secrets to writing better copy for web catalogs.
Diving Into Catalogs with Herschell Gordon Lewis
February 28, 2007 (03:33:56 pm)
In an interview, master copywriter Herschell Gordon Lewis gives you the ins and outs to catalog copywriting success.
Top Five Catalog Mailers
February 14, 2007 (03:32:58 pm)
Discover the names and websites of five top mailers in the catalog industry.
Put Your Reply Device to the Test
February 14, 2007 (03:32:35 pm)
Questions you can ask yourself to make sure your reply device is getting the best response possible.
Industry Spotlight: The Catalog Market
February 14, 2007 (03:31:47 pm)
Learn about trends and statistics in the catalog market.
4 Secrets for Writing Compelling Catalog Copy
February 12, 2007 (09:18:47 am)
Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.
Quick Tip: Online Catalogs – a Rich Market for Copywriters
April 24, 2006 (05:15:58 pm)
Will Newman tells you about a terrific resource for anyone interested in writing for the rapidly growing online catalog market.
3 Secrets of Catalog Copywriting Success From Herschell Gordon Lewis
December 12, 2005 (01:23:12 pm)
Herschell Gordon Lewis reveals three things you must know to write successful catalog copy.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”