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Five Tactics to Study From Self-Help Controls
September 30, 2008 (09:12:49 am)
Hallie Mummert from Inside Direct Mail shows you what’s working in the self-help niche, by analyzing recent controls found in the Who’s Mailing What! Archive.
Build On What Is Already Working
June 10, 2008 (11:54:14 am)
Target Marketing’s Hallie Mummert demonstrates how an ING Direct envelope campaign successfully uses graphic elements to help their prospect figure out the offer more quickly.
2 “Better” Motivators
May 27, 2008 (05:33:24 pm)
Hallie Mummert weighs in on the best emotional motivators for fundraising copy.
Prospect-Centric Copy is What the Doctor Ordered
March 05, 2008 (05:19:12 pm)
Target Marketing's Hallie Mummert weighs in on how making your copy prospect-centric will get you better results.
Writing with the Web in Mind
February 20, 2008 (05:18:35 pm)
Hallie Mummert gives tips for creating better online catalog copy.
Perfect Copy for an Imperfect World
October 03, 2007 (04:28:08 pm)
Hallie Mummert reveals secrets to writing self-help copy that gets read.
Testing Tips to Make Your Magalog Matter
September 05, 2007 (04:22:36 pm)
Hallie Mummert shares testing tips that can help you create a better magalog.
Customize Meaningful Travel Promotions for Prospects
August 08, 2007 (04:11:16 pm)
Hallie Mummert weighs in on ways to write better travel promotions.
A Copywriter’s Master Class
July 05, 2007 (04:09:11 pm)
Hallie Mummert reveals the details that make a difference in the success of your next direct response package.
Don’t Fear a Long Letter
June 06, 2007 (04:01:33 pm)
Hallie Mummert shows you how longer letters can deliver success in the fundraising market.
Creative Insert Ideas
May 09, 2007 (03:47:07 pm)
Advice from Hallie Mummert on how to create more compelling inserts for your financial packages.
Business-to-Business Prospects are People Too
April 11, 2007 (03:41:54 pm)
Hallie Mummert shows how you can make your B2B promotion stronger by making it more personal.
Picking the Best Testimonials
March 14, 2007 (03:34:58 pm)
Target Marketing's Hallie Mummert weighs in on how to select the best testimonials for your health promo.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”