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Quick Tip: Stress-Free (Well, Almost) Headlines
October 30, 2006 (10:37:58 am)
Arthur Johnson describes his nearly stress-free process for crafting the perfect headline.
Quick Tip: An Extra Step You Have to Take When Selling to the Alternative-Health Market
August 25, 2003 (11:56:20 am)
A copywriting tips for health writers from master copywriter Arthur Johnson.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”