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Heisting Hall of Fame Headlines
October 06, 2009 (05:53:31 am)
Michael Masterson shows how to make headlines in modern copywriting stronger by applying the structure of John Caple’s classic 1925 ad.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
Improve Your Copywriting Skills … How Long Should a Sales Letter Be?
April 07, 2008 (02:37:49 pm)
Michael Masterson explains why direct-response marketing is not about fitting your sales pitch into a certain amount of space. It’s about finding the one person in a hundred who will give you the time you need to sell him.
Words of Copywriting Wisdom “Romance That Lasts a Lifetime”
February 04, 2008 (01:46:18 pm)
Michael Masterson describes business with a client as a steadily improving romance that lasts a lifetime.
Your “Super-Sized” Goal for 2008
December 31, 2007 (11:47:24 am)
Michael Masterson accomplished a remarkable, even unbelievable, goal last year. He shows you how to do the same in this coming year.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
How to Fail Forward – to Ensure Success
November 26, 2007 (11:29:13 am)
Michael Masterson reveals what to do when you get caught in a rewriting loop.
2 Essential Keys to Surpassing the Best in Your Field
November 12, 2007 (11:23:35 am)
Michael Masterson shares how to become better than the best in your field.
Secrets of a Master: Why This Headline Works
August 20, 2007 (10:39:34 am)
Michael Masterson shows you one small change that gives your headlines more power.
How to Become What You Want to Be
May 07, 2007 (10:10:08 am)
Michael Masterson on how to make your life it what you want it to be.
Using Testimonials for Maximum Effect
April 02, 2007 (09:46:19 am)
Michael Masterson shares tips for making better use of testimonials.
Accomplish the Unthinkable: Write Well Every Day This Year
January 02, 2007 (08:59:21 am)
Michael Masterson takes you step by step through the goal setting process he uses to achieve more of his important goals.
How to Create an Effective Business Card
December 18, 2006 (11:12:51 am)
Michael Masterson reveals a better way to make connections at networking events than handing out business cards.
Recommended Reading: “The Man Who Carried the Drum”
July 03, 2006 (09:26:26 am)
Michael Masterson recommends a book by a former AWAI bootcamp attendee.
The Well-Read Life
June 06, 2005 (02:50:27 pm)
Michael Masterson explains how you can benefit from reading widely.
What My Speech Coach Taught Me About Success
March 07, 2005 (11:20:40 am)
Michael Masterson shares success tips from his speech coach.
Raise and Resolve Your Customer's Main Objection
February 09, 2004 (12:16:10 am)
Michael Masterson shows you how to address and overcome objections in your copy.
Market to the Person Your Prospect Wants to Be
November 17, 2003 (02:02:11 pm)
Michael Masterson explains the importance of knowing who your audience wants to be.
All Great Writing Has One Thing in Common. Can You Master It?
October 13, 2003 (01:41:36 pm)
Michael Masterson reveals what makes good writing good.
Appeal to Your Customer's Heart and Brain (in the Right Order)
September 22, 2003 (01:31:14 pm)
Michael Masterson reveals one of the most important secrets behind persuasive writing.
“While no job anywhere is secure these days, Michigan, where I live, has been particularly hard-hit. My copywriting income has definitely increased our peace of mind in a very uncertain economy.”