November 2004
Quick Tip: Kill Your Darlings
November 29, 2004 (04:33:11 pm)
The phrases you fall in love with in your copy might be killing your results.
The Easiest and Fastest Way to Promote Yourself - and It's Free
November 29, 2004 (04:27:53 pm)
There's great opportunity for copywriters. Directresponsejobs.com helps you find it.
Quick Tip: "Leading" Demystified
November 22, 2004 (04:25:48 pm)
A quick, to the point explanation of the graphic design term, leading.
Strengthen Your Lead Using "AWAI's Rule of Thumb" November 22, 2004 (04:23:51 pm)
Will Newman reveals what a marketing director is looking for when she asks for a headline and lead.
Quick Tip: The Sesquipedalian Lesson
November 15, 2004 (04:30:01 pm)
How complex words and long sentences can derail your copy.
Show Your Warts: An Honest Way to Make a Buck November 15, 2004 (04:25:48 pm)
Bob Bly shows how honestly addressing a product's limitations can turn into more sales.
Quick Tip: 3 Email Tips to Keep Your Clients Happy November 08, 2004 (04:32:50 pm)
Lori Appling gives you three tips to better email communication.
Success Story: Kathy Widenhouse Tells How She Landed Her First Clients
November 08, 2004 (04:32:36 pm)
An interview with successful AWAI member, Kathy Widenhouse, reveals a step-by-step plan to launch your career.
Finding Great (and Free) Images on the Web
November 01, 2004 (04:25:48 pm)
How to find quality low-cost and even free images.
Writing a Powerful, Persuasive Fundraising P.S.
November 01, 2004 (04:21:42 pm)
Jerry Huntsinger gives you ten options for crafting a winning P.S. for your next fundraising package.
“That moment when you close your eyes, suck in your breath and say a silent "yes!" happened just recently when I got a royalty check in the mail. That one project has turned out to be quite profitable.”
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