March 2003
How to Decide Where the Promise Should Be in Your Copy
March 31, 2003 (04:10:57 pm)
Michael Masterson reveals the most powerful placement for promises within your direct marketing copy.
A Telephone Script for Approaching New Clients
March 31, 2003 (04:10:29 pm)
Find out how to use prospecting by telephone as one of the fastest, cheapest ways to land new writing assignments.
Five Tips I Picked Up at Last Year's Bootcamp for Writing Winning Catalog Copy
March 21, 2003 (04:09:35 pm)
Krista Jones shares five secrets she learned about writing catalog copy from attending AWAI's bootcamp.
How to Get Your Prospect to "Listen" to You
March 21, 2003 (04:09:14 pm)
Discover how to grab and keep your reader's attention.
7 Proven Ways to Find Your First Client
March 17, 2003 (04:03:49 pm)
Lori Appling shares seven tips from AWAI members on how to land your first client.
Direct Mail Debate: Should You Disguise the Envelope – or Not?
March 17, 2003 (04:03:23 pm)
Michael Masterson discusses whether or not to disguise your envelope.
Quick Tip: How Marketing Managers Really Feel About Working with Copywriters
March 10, 2003 (04:02:45 pm)
Find out what marketing managers really think about copywriters.
What You Don't Know About "Readability" Stats Could Be Killing Your Copy
March 10, 2003 (04:01:34 pm)
Scott Haines shows you how to gauge the readability of your package.
More on Headlines: 25 Headline Archetypes to Get Your Creative Juices Flowing
March 03, 2003 (04:00:50 pm)
Twenty-five proven headline formulas that will help you write better headlines.
Secrets of the Masters: 31-derfully Simple Ways to Make Your Ads Generate More Inquiries
March 03, 2003 (03:59:20 pm)
Bob Bly shows how to improve the results of a lead generation, awareness building, or image building campaign.
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Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
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Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.
