July 2001
Use Color to Evoke Emotion
July 30, 2001 (01:39:27 pm)
Find out how different colors affect the emotions of your reader.
Secrets of a Master: How to Overcome Price Resistance When Selling High-Priced Information Products
July 30, 2001 (01:36:54 pm)
Bob Bly shares strategies for overcoming objections to the high price of information products.
Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 1
July 30, 2001 (12:21:41 pm)
Arthur Johnson reveals his secrets to writing successful copy.
P.S. Practice: 5 Ways to Create a Powerful and Passionate P.S.
July 16, 2001 (12:18:51 pm)
Learn five methods for writing a better P.S.
6 Ways to Write Better with Less
July 16, 2001 (12:12:35 pm)
Strategies for tightening and strengthening your copy.
Secrets of a Master: Less Is More. Confessions of a Word-a-Holic
July 16, 2001 (11:05:48 am)
John Forde shares how over-writing can potential hurt the results of a direct mail package.
Ask the Masters: Tips For Being Less Direct with Don Mahoney and John Forde
July 02, 2001 (02:16:29 pm)
Don Mahoney and John Forde answer member questions.
Success Story: AWAI Congratulates John Kidd on His New Job Promotion – and First Professional Writing Job
July 02, 2001 (01:57:49 pm)
John Kidd shares his writing success story.
The Rules Have Changed on How to Write and Send Effective Resumes. Could There Be a Business Opportunity in This for You?
July 02, 2001 (02:08:22 am)
How the Internet has changed the way we use resumes and how you can profit from it.




“I now have the freedom to work at home, or at any place in the world, as long as I have a laptop and Internet connection. And, not having to battle the brutal Houston traffic each day is a huge plus!”
If yes, you could be in big demand, earning big money, writing just a few hours a day from anywhere in the world you choose to be.
Get Nick Usborne’s step-by-step system for creating money-making information websites.
In just 6 hours and 35 minutes, you can be in business earning $60 – $150 an hour writing simple resumes.
Learn the secrets behind succeeding in this in-demand career.
The work is plentiful … the pay scales are generous and the competition is scarce!
Get the answers to the hundreds of questions and concerns commonly asked in specific, step-by-step details.
Use this eight-step plan to make the leap from aspiring copywriter to professional copywriter this year.
Let your fellow AWAI members show you firsthand the easiest, most powerful way to land your first client … BEFORE you finish the program.
Writing for the web is a huge opportunity for copywriters. Let web expert Nick Usborne show you how to write blockbuster web copy in record time … even if you're a complete internet “rookie”!
It’s an opportunity to make $50,000, $75,000, $100,000 a year or more … working just a few hours a day.
A once complicated profession is now something you can do on a standard computer – even if you have little or no “artistic” ability.
It’s one thing to have a website. But if your website can’t be found by the search engines, it may as well not exist.
The Internet creates new income possibilities every day. The biggest among them: online video marketing.
Get the very techniques top-performing copywriters use to rattle off one groundbreaking control after another.
In his new book, Michael Masterson teaches you his very own formula for powerful persuasion and how to apply it to direct mail sales letters as well as online promotions.